Mobile App Monetization Platforms for Publishers 2023
Mobile apps have become an integral part of our lives. From shopping for products to playing games to ordering food, we rely on mobile apps heavily. For businesses, it is a golden opportunity to serve their customers. They can streamline their processes and operations by developing feature-rich, scalable, and user-friendly apps.
App monetization is one of the goals of businesses that pursue mobile app development. You have spent a decent amount of money, time, and effort to develop a mobile app. Now is the time to monetize the app and book the profits. What is the use of hiring mobile app development firms to build a mobile app if you cannot turn it into a profitable one?
The best thing about app monetization is that you can be someone other than an expert to set up the ad space with the platform for your app.
All you need is a mobile app monetization platform for your app. A monetization platform allows publishers to monetize their apps by offering an ad space to publishers. The total mobile app revenue generation will cross $623 billion by 2025. This is the right time to find the right mobile app monetization platform for your business.
Top 10 Mobile App Monetization Platforms
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This post will discuss the top ten mobile app monetization platforms that offer your app’s best monetization.
1. PubScale
PubScale is a Google AdX partner and a comprehensive app monetization platform. The platform is what you need for your app to offer the best user experience to your app users. It has a single unified dashboard, allowing the best programmatic platforms to merge. You will only need one login and tools to operate various platforms simultaneously.
In a short span, PubScale has become one of the most preferred app monetization platforms with solutions such as AdX, GROW, SDK X, and INSIGHTS.
Some features of PubScale are discussed here.
- You will get a dedicated account manager available for you 24/7 to serve you to ensure superior monetization with Google AdX.
- You can get the maximum revenues from PubScale thanks to the real-time bidding feature that allows multiple demand partners to compete for your impressions.
- Google AdX delivers ad impressions to highly relevant demand partners.
- You can have highly creative and better ad formats and viewability.
- The Floor Price Optimization feature offers you the best price for your inventory.
- It also offers benefits such as user acquisition, data analytics to track performance, and ad revenue optimization.
- It offers banners, native, rewarded videos, rewarded interstitials, out-stream videos, and much more.
2. Google Ad Manager
It is a famous ad exchange network that allows publishers to go for real-time bidding (RTB) to ad networks such as AdSense, trading desks, and ad agencies. Multiple entities can bid for a particular ad space, and the best bid is favored.
Some features are:
- Inventory categorization is available as branded, anonymous, and a blend.
- You can get real-time data insights for your advertising income across your inventory from various types of bids, such as reservations and open auctions.
- You can also use non-Google–certified ad networks.
3. Google AdMob
Google AdMob is the answer if you are looking for the perfect app monetization platform. It is a Google baby, which is why it is a highly advanced platform that allows publishers to access the highest-quality mobile ad inventory for bidding purposes.
Publishers can bid for various ads, such as video ads, display ads, native ads, etc. Not just that, it also has some fantastic engagement tracking tools that can optimize your app monetization and guarantee brand safety.
Some of the features are:
- Excellent security for publishers
- It is highly suitable for beginners as well.
- It offers many engagement tracking tools for data insights.
- It has a wide variety of non-intrusive ad formats
- You can also personalize your app
4. InMobi
InMobi is another choice for publishers for app monetization. The platform is user-friendly and dynamic. It is a sell-side and demand-side platform with highly advanced programmatic solutions. Like Google AdMob, InMobi also supports various ad formats such as native ads, rich media ads, and carousel ads.
InMobi also allows publishers to use advanced audience filter options to make a real impact. Also, it offers valuable data insights to run your campaign. Developers can easily integrate the platform with other apps with an updated SDK.
Some of the features are:
- Advanced audience filtering like operating system, device, GEO, channel, etc.
- The platform supports ad preloading support
- Supports various non-intrusive ad formats
- Has a regularly updated SDK for developers
5. AdColony
If you want to buy ad space for videos, this is the best platform to choose. It specializes in serving video demands and has 1.4 billion users worldwide. It also works with multiple sell-side partners.
The reason why you should choose AdColony is the targeting and ad personalization options it offers. You can provide an optimal ad experience to your users. Also, if you choose AdColony, they will assign you a dedicated account manager to help you monitor your campaign and optimize its performance.
Some of the features are:
- The platform has some automatic optimization features
- Superior ad targeting options
- Multilingual support for advertising
- Dedicated account manager
- It has a regularly updated SDK
6. Smaato
Another gem in the list is Smaato, which allows a real-time bidding facility to advertisers. You can avail of a traditional video advertising option as well. It also has rich ad network integration options that enable advertisers to go for header bidding with multiple demand sources. It has 10,000 publishers and 90,000 advertisers.
Smaato’s built-in ad server makes the platform highly safe and dynamic. Most mobile app development firms also prefer to go with Saamto as it is a premium platform to monetize your app.
Some of the features are:
- It supports programmatic advertising and real-time bidding
- It has 390+ demand partners
- It also has rich ad network integration options
- It has an in-built ad server.
- It also has a brand-safe ads marketplace.
- Smaato Publisher Platform allows dynamic demand.
7. Unity
Do you want to monetize your gaming app? Unity is the best gaming mobile app monetization platform you cannot miss. It is compatible with iOS, Android, and other game engines like Adobe Air, Corona, and Marmalade. It also promotes in-app purchases that allow users to buy things without leaving the app.
Unity supports ad formats like interstitials, videos, banners, and others. You can also use various plugins from Skyrocket, MoPub, and others to set up Unity ads.
Some features are:
- Best audience targeting options
- An easy-to-view dashboard for reporting and control
- Allows to run CPI or CPM campaigns
8. MobFox
MobFox allows developers, publishers, and advertisers to use the platform for app monetization. The platform supports all advertising formats. All you need to do is download and install the MobFox SDK. The SDK supports almost all SDK-enabled networks and plugins.
You can target your audience for geography, carrier, channel, and demographics. You can also create your custom audience. It supports interstitials, banners, native, rich media, and video.
Some features are:
- Detailed and valuable data insights for ad campaigns
- Targeting audience options
- Supports almost all ad formats
- GeoEdge to support ad verification to ensure the safety and security of the app.
9. Moburst
46% of top mobile apps with over 1 billion downloads prefer Moburst for ad monetization. It is a fascinating percentage to choose this fabulous platform.
They have cutting-edge technologies and tools to offer publishers and advertisers the best app monetization experience, including Google, Reddit, YouTube, and Samsung.
Some features are:
- Good targeting audience options
- It supports native ads, video ads, banners, ads, etc.
- Supports ASO for iOS and Android platforms
10. Chartboost
It is one of the most preferred cross-advertising platforms among developers. Here, game developers can sell their ad spaces to other developers to launch cross-platform adverts. The platform is highly user-friendly and dynamic.
Some features are:
- You can view revenues for each project.
- You can target a wide range of audiences by creating your own campaigns
- It is a cost-effective app monetization platform
11. ironSource
The last on the list is ironSource, a popular app monetization platform with a large audience. It offers a wide range of ad formats and serves many mobile operators.
It has more than 1 billion impressions daily, becoming the largest app monetization platform in the world. It offers better user experiences to app visitors.
Some features are
- Highly efficient ad mediation and ad types that offer a superior user experience.
- Allows in-app bidding to boost the value of each impression
- Offers app optimization through various tools like the A/B testing tool.
- Good customization options for user segments.
- Offers a 360 degree of campaign monitoring with its analytical capabilities.
Conclusion
Monetizing your app is crucial for any app. Choosing the right app monetization platform is even more vital. Take your time before you choose the right platform for your app. Research and then make the decision. You can also research mobile app development firms and which platforms they use for their apps. Ensure that you choose a platform that is easy to use, supports multiple ad formats, and allows customization and audience targeting options.
