Many marketers believe that SEO and content marketing are completely separate tactics; yet, SEO and content marketing are inextricably linked and complement one another.You must commit to the grind of continuously developing optimized content if you want organic search visibility, rankings, and traffic.

You won’t be able to reap the full benefits of Search Engine Optimization unless you have high-quality content – relevant and useful information on your website encourages users to remain longer, which can improve your search ranks.

 

1. Helps You Acquire High-Quality Links

Quality has a keen sense of what is good. Authoritative sites and individuals will be more likely to connect to your content if it is actually good, valuable, and relevant. Thus,

• A website with intriguing content draws more visitors and gets their attention.
• Creating high-quality content based on extensive keyword research might help your content rank higher for specific keyword phrases.
• You optimize your content to rank for the most valuable terms by investigating what terms users use when searching for your products, services, or blog topics.

Your content establishes the first impression of your company. Your services should be presented in a way that makes them appear valuable. Make it more accurate and provide the visitor with useful information. If you include unnecessary details in your writing, the quality of your content will suffer. Just like an expert essay writer pays attention to not let the reader’s interest vanish by adding useful information. It enhances the quality and significance of the content.

 

2. Enhances Generation of Backlinks

The reader should benefit from your content. If you want your article to be published on multiple websites, it needs to be purposeful. It should not only serve as a source of relevant information but also as a representation of your brand’s quality. One of the finest SEO techniques is obtaining high-quality backlinks from high-authority websites. High-quality backlinks imply trustworthiness to Google. The more high-quality backlinks you have, the higher your Google ranking will be.

– Support from Various Sources

Some websites allow you to publish your content free of cost and make your brand visible to their audience. It brings excellent support from various channels, and you get new ideas for promotion.

– Effective Promotion of Your Brand

When your brand is promoted through other websites and social media channels, it paves the way for tremendous growth and visibility. You get more search engine results that keep you motivated to improve your performance.

– Brings More Valuable Insights

When a diverse range of people from different age groups and regions visit your website, you can analyze insights in detail. It helps you bring custom offers, keeping in mind the service or product that is getting more engagements or views.

 

3. Provides a Great User Experience

If your crucial content is formatted correctly such that it’s divided down into little sections, it will be helpful for the reader. Readers on the internet have extremely short attention spans. And they’re not going to remain around if your content consists of only one massive paragraph. Here is how you enhance the user experience:

– How to Enhance the User Experience with the Help of Content?

Check out the useful tips for enabling a good user experience.

– Use Subheadings to Categorize Your Content

The readability score improves when you use subheadings in your material. Many readers do not have time to read each line and prefer a summary of the essential topics. The reader will not find your paragraph worth reading if it is filled with repetitive words or imprecise information.

– Bring Clarity and Accuracy by Using Easy-To-Understand Language

The language you use should be easy and precise. Avoid long phrases and irrelevant data. It makes the reader bored and non-interested. Instead, include some stats and factual data to provide evidential support.

– Do Not Include Vague/Unnecessary Ideas

If your content is full of assumptions or unclear ideas, it will not be of any use. Make it a valuable piece for reading but writing precisely what needs to be written. If the visitor reads it in a hurry, he should have access to the highlighted main points for better understanding.

– Maintaina Consistent Tone of Voice in Your Writing

Your writing tone is equally important as any other parameter needed to make the content valuable. Maintain a flow and connect ideas in a sequence. Use an active voice and comprehensively present your point of view.

 

4. Increases the Traffic and Shareability

Good quality content increases the traffic coming to your blog/website. Use appealing visuals and infographics to keep the user engaged. These pictorial representations help save a lot of time and bring the most accurate data to attention.

– Quality Content Increases the Shareability of the Data

When your content is of good quality, many people find it helpful to relate and share. Google is very smart at analyzing your content and penalizes your website if it does not meet the standards.

– Quality of Content Affects Website Ranking

The low quality of content increases the bounce rate, thus affecting your brand’s reputation and ranking. If your website is stuffed with lots of content that does not add value to the reader, Google will not consider it, and your effort may get wasted.

– Enhances the Views on Your Website

The more people share, the more views your website gets and helps your business grow. When you keep the target audience in mind, it enables you to set the goals with accuracy. In addition, you can modify your service as per the changing demands and preferences of the customers.

– Quantity Invites More Visitors

If you post articles consistently daily, it keeps your audience engaged and active. Your website may get low in ranking if you do not keep it updated. Retain customers’ loyalty by introducing exciting offers and an abundance of information to describe what distinguishes your brand from other brands.

 

5. Improves Readability for Greater Reach

When you conduct an SEO analysis of your content, it will point you in the direction of making it more readable and digestible. Your content will be useless if it looks to the reader to be overly complicated. These tactics will help you make your text more readable:

• Use brief phrases and words.
• Avoid using long sentences.
• Use user-friendly fonts and avoid using too many modifiers like adverbs or adjectives unless absolutely necessary.
• Pay closer attention to grammar and spelling.

You must understand the power of a piece of literature that connects with you or makes you feel relatable. If the content is presented in an appealing manner, the reader will feel more connected. Customers are more likely to purchase your service if you express it in terms of their needs. It creates a trusting and mutually beneficial relationship. When your company effectively meets the needs of its clients, it becomes popular.

 

Conclusion

Website content needs to be of great quality for generating more traffic and facilitating the growth of your business. When you keep all the aforementioned points in mind, it helps you rank your website better and cater to the needs of customers through useful content.

Have you done everything you could to improve the ranking of your website on the SERP but are still unsatisfied with the results?

Well, you are not alone!

 

People around the world have tried to master and apply a variety of SEO techniques to make their brand rise above the rest on the internet. However, many critical components of a web page need to be optimized simultaneously for your strategy to work: Photos are one of those!

In many cases, neglecting your site’s visuals and leaving them unoptimized prevents it from appearing at the top of a search engine result page.

According to studies, visual graphics provide a better understanding and engagement with the content you plan to upload. Almost 20% of people use Google Image Search to find a particular product or service.

In a nutshell: Marketers who don’t optimize the images on their websites are missing a golden opportunity to land potential customers.

Whether you are unaware of high-quality image SEO optimization techniques or want to improve your current skills, these tips will maximize your findability and ranking on SERPs.

 

1.  Pick Images That Are Relevant

The pictures you use on your webpage must be relevant to the content. This will help people understand what the text is all about. When you design or capture your own photos, the relevancy will ensure a personalized narrative of your product/services.

Unfortunately, not many people have the skill or resources to use original and custom images. In that case, they opt for stock images. Millions of affordable stock photos are available in almost every category on the internet. They boast excellent quality and are suitable for different projects. Check out Creative Fabrica to obtain incredible png images!

Whichever image medium you decide to go for, it is essential to ensure its relevance with the topic at hand. However, you must remember that they may often be common or generic if you use stock photos. For example, you may see a random picture like below on almost every other cooking blog.

To avoid this issue, make sure to search comprehensively and find pictures that don’t appear cliche. It is also recommended to edit the stock photos before using to give them a unique and personalized touch – according to your brand’s layout.

 

2.  Choose Proper Image Format

Understanding different image formats can be a bit confusing. However, you must choose the file type that perfectly suits your website’s optimization requirements. PNG and JPEG are the most commonly used formats of all time.

PNG

PNG is one of the most high-quality formats to produce images. You can resize or compress them as needed because they won’t lose quality after doing so. It is an ideal extension for photos and vectors. But due to their lossless format, the size of a PNG picture tends to become quite large.

JPEG

JPEG is a moderately-sized image format that can easily be converted from larger to smaller-sized photos. Although photographs might look similar when you resize a JPEG, they might lose image quality and pixelate when it comes to text. However, it is an ideal format when you need a small file.

 

3.  Compress Your Images to a Suitable Size

When users click on your website from any possible link, they expect fast loading and highly-responsive pages. Marketing and SEO experts have emphasized the short attention span of visitors in the 6-second rule. According to them, a marketer has only 6-seconds to capture the attention of the audience.

By compressing the images, you can improve the website’s loading time and ensure that visitors stay there longer.

Once you have decided which format you are going to use, it is essential to compress your images. You must do this without disrupting their original quality.

There are several high-end image compression tools available online. Most of them do not come with a price tag, allowing you to complete the compression process conveniently.

 

4.  Name Your Photos Appropriately

Recent changes in the Google algorithm for SEO have focused mainly on naming your image files with appropriate titles before uploading. To help increase your website’s ranking, make sure to create image file names that briefly describe what the picture is about rather than a random combination of words and numbers.

Furthermore, if your keyword doesn’t describe the image you are about to name, never use it for that particular image. This attempt to rank your web page does not guarantee that you will achieve your SEO optimization goals.

Naming your picture with a title that describes it well allows your content to appear in search results when the user searches for a similar query. It is essential to choose simple words without unnecessary complications.

For example, consider this image of a lion.

Suitable Name: Lion, Lion Head

Unsuitable Name: Image of a lion with a black background, King of the Jungle, IMG0000123JPEG, abcdef, Folder1 Image

 

If you notice, the proper name describes the picture in a couple of words. On the other hand, unsuitable options are overly complicated and do not fully represent or describe your chosen picture.

 

5.  Focus on Adding ALT Text

Also known as Alt description, these tags are designed to define the image you have uploaded. They help the search engine crawlers to analyze the image, determine its connection with the title, and rank accordingly.

Another advantage of Alt tags is that they are identifiable by a screen reader. This feature helps people with visual impairment or disabilities gain an understanding of the visuals through screen readers.

When crafting your Alt tags, make sure to describe your image in just a couple of words.

Here is an image, for example:

Good Alt Tag: Female beauty model laughing with makeup brushes in front of a pink background

Bad Alt Tag: Woman, a woman with brushes, woman laughing

You see, with just a couple of words, the image becomes more apparent and understandable.

 

6.  Complement Images With Captions

Captions are words that can be seen directly beneath an image. They describe what the image is about or is trying to portray.

While using proper file names and alt text to optimize images is a great way to improve SEO, these elements are hidden, so they do not directly impact viewers. On the other hand, image captions appear on the display screen and have the ability to draw attention to the correlated pictures. They invoke the desired emotions and improve the user experience.

By keeping visitors engaged for more extended periods of time, image captions naturally decrease bounce rates. In turn, this improves website credibility with search engines.

Here’s an example of an image with a caption:

Figure 1: Brave firefighter saves boy from blazing fire caused by an unattended gas heater at a residence in WA.

 

Final Thoughts

Image optimization is an essential part of your SEO journey. Simply adding images to your content cannot help you achieve your goal of getting online success. By following the simple image optimization steps outlined in this article, you can significantly improve the ranking of your website on search engines.

To sum it up, make sure to use relevant images that are named appropriately, compressed, and sized correctly, accompanied by proper alt tags. Don’t forget to include captions beneath each image on your web page to guarantee engagement and user satisfaction!

If you want to rank higher in search engines, you need to provide high-quality, useful content, but this isn’t a guarantee that searchers will actually click on your organic results. As evidenced by CTR (click-through rate) metrics, online success can be elusive. This ratio signifies the number of clicks on a given web page’s advertisements. Web developers’ skills with CMS platforms and SEO can create search engine-friendly web pages. We’re going to reveal some tried-and-true WordPress SEO methods in this post, so you can simply increase your organic CTRs and traffic to your WordPress site.

 

There are several ways to measure your ads’ effectiveness, but the most important metric is the CTR (click-through rate).

Your website’s CTR (click-through rate) is affected by a number of things, including meta titles and descriptions. There are events when the time and money in these projects does not equate to their success or ad income. Ranking higher in search engine results should mean more organic traffic, but what if the clicks on the websites for which you rank well on Google are insufficient?

Despite the fact that web design is all about providing high-quality online content, the harsh reality of the digital world tells a different story. Your organic click-through rates (CTRs) won’t skyrocket just by altering your WordPress site’s page titles and descriptions.

Increasing your organic click-through rates is simple because you have full control over all essential variables.

 

Let’s Understand What Organic CTR Is.

It is defined as the ratio of visitors that click on an organic search result compared to the total number of visitors who search for those particular impressions.

A result’s title tag, URL, description, and rich snippets are all factors that contribute to organic CTR.

The organic click-through rate measures how many visitors from a search engine result page click on a link after seeing it on the search results page.

 

1. Get Listed With Google Local Business

Moreover, 1,000 searches are performed each month for local businesses. A company’s marketing plan would be insufficient without a strong focus on local SEO and Google search. When it comes to this, Google My Business comes in quite handy. The Google My Business dashboard ensures that all of your business’s information is prominently shown in your business’s local search results. These searches provide accurate and relevant results for both mobile and desktop users.

Don’t forget to claim your company listing on Google, which is completely free, if you want to fascinate more local customers. A Google Local Listing dramatically increases your search click-through rate and makes your WordPress-based business easily discoverable and reachable in your local area. To get the most out of Google My Business, you need to keep your profile updated.

 

2. Secure Your WordPress Site With HTTPS:

The security of a website can be improved by taking simple steps that everyone can perform, such as upgrading WordPress and deleting old themes. Increasing the security of WordPress does not necessarily require a deep understanding of the platform or a risky investment. There is no guarantee that applying a few WordPress safety measures will keep your website safe.

By reassuring website owners to use HTTPS instead of HTTP, Google hopes to improve the safety of the web as a whole. Your website’s security will never be 100 percent even if you take mandatory proactive measures. That is why a website backup is essential. A website’s security will continue to be breached as hackers continue to find and exploit flaws in the system.

 

3. Create a Title that is SEO-Friendly

Actually, it’s a good idea to have a variety of titles. Using Yoast or any other SEO plugin doesn’t necessitate that the WordPress title be the same as the SEO title defined in the plugin. Many marketers are aware of the fundamentals, such as optimizing for a certain keyword, including a meta description, and creating a compelling headline.

In order to achieve high rankings in search engine results pages (SERPs), you must put in a lot of work to make your web pages SEO-friendly. The post’s title is displayed at the top of the page on WordPress. Unlike your SEO title, this title can be a little longer and more detailed than your URL.

 

4. Install The Google AMP Plugin in your browser

If the Accelerated Mobile Pages (AMP) indicator is displayed next to the page description, it encourages searchers to click, which improves your website’s overall click-through rate (CTR). AMP is simple to implement as an extension of existing frameworks and platforms. Speedy, swiftly-scrolling, and stripped-down app versions of your website are now possible with Google Accelerated Mobile Pages (AMP), as a free, open-source library-based platform.

 

5. Improve Your Website’s Performance

In addition to boosting your CTR rate, improving your website’s page speed can significantly impact your search engine rankings. Your web pages will look better, and your information will be more interesting if you include images. One of the easiest ways to speed up your web page loading is to compress files, and activating compression with gzip is now considered best practice.

On the other hand, large photos can slow down the loading process. Your pages will load faster if your files are smaller. Page speed optimization can increase both the volume of search traffic to your site and the likelihood that traffic will be converted into customers.

 

6. Tag Your Images with Relevant Keywords

Always stuff your keyword into the image captions; it is ideal for increasing website visibility. Including a caption is the only way to enhance the user experience without any detraction. Many people overlook this most important aspect while optimizing their websites for search engines. If an image is unable to load for any reason, ALT tags help viewers figure out what the image is about by providing a succinct description.

 

7. Dates Should Be Revised

Consider doing this practice once a year, or maybe twice at least. The publication date is critical when it comes to time-sensitive questions, such as news and stories.

You can do many things to improve the content of an older post that has been performing well in search results. Google wants to see changes, not just republish the same content. When you edit your post’s “updated date” will appear in Google search results.

An excellent idea for classic content is to use this method. To retain postdates, update them frequently and display the changed time rather than the original posting date. On the basis of these two factors, Google calculates which web pages are most relevant to a given query.

 

Conclusion

This improves the website’s position in the search results. It will help you identify the sites and keywords that have gotten better and should be more seriously considered. Improved click-through rates can have a significant impact on your company. The end result is that search engines begin to view your site in a more favourable light. Before making any changes, you can use the report to compare your click-through rate. Use the tactics listed above to boost your website’s click-through rate. Since higher organic CTR indicates that a user’s question has been answered, it’s a good indicator.

ATTENTION!

Are you looking for ways to improve your WordPress website’s search engine rankings?

WordPress is one of the most popular content management systems in the world. It powers over 43% of all websites on the internet according to this study.

If you want your WordPress site to be successful, it needs to rank well on Google and other search engines. This article will give you 23 tips and best practices that can help with that process.

You’ll learn how to make sure your posts are optimized for SEO, how to use keywords effectively, what plugins are necessary for better optimization, and more!

According to Vikas Solanki, a Digital Strategist at SeoServicesBangalore.in, WordPress has become very important for digital marketers:

“WordPress is now an integral part of SEO. When it comes to making a website, everything depends on the CMS that you are using. If one uses WordPress, then that becomes the first step towards achieving optimized performance since it’s SEO friendly by name and nature.”

So let’s get started by talking about why having good SEO is important in the first place.

 

Importance of SEO in Today’s Hyper-Competitive Markets

Before the internet, it was very hard to start a business.

You had to advertise in newspapers, TV, or billboards and you were paying for that space for as long as you stayed in business.

People barely changed companies, so if your ad was successful, you’d have a very captive audience.

That model worked well… until it didn’t.

Then along came the internet and everything changed.

Instead of having to advertise on a limited number of channels, SEO has opened up a virtually unlimited amount of channels.

This is why Google says the average person has the attention span of a goldfish because there’s so much competition to get your attention today.

The rules of the game have changed because the internet gives everyone a voice. This is why SEO and online marketing is so much more important today than it was several years ago.

You basically need to make sure people can find your content easily and you’ll need to engage and impress them quickly or they’ll be off to the next website in milliseconds.

This is why having good SEO is so important today.

 

WordPress and SEO – Why You Need to Take it Seriously

Like I said earlier, WordPress powers over 40% of the websites in the world today.

That means that if you’re running a website on WordPress, you are in competition with these websites for ranking well on Google.

WordPress is great because it makes things easier for people like me and you who want to build websites and start a business online.

WordPress is free and very easy to use (that’s why they have so many users). They give you everything you need in one place, from the ability to add pages/posts, shopping carts, forms for subscribers, etc.

 

But there’s a downside to using WordPress.

There are lots of low-quality sites out there that are competing against you to rank well for your desired keywords.

This is a big problem and a big reason why you should take SEO very seriously if you want your WordPress site to succeed.

Having good SEO can make or break the success of your website depending on the current conditions, so it’s absolutely necessary that you know what makes for good optimization and implementation from the start.

WordPress is the CMS of choice for many bloggers and webmasters, including myself.

If you have a lot of content on your site or if you want to have a large community, then it’s important that search engines can quickly find all your pages and posts.

 

In this article, I’d like to give 23 tips and the best practices for search engine optimization with WordPress.

 

WordPress SEO: 25 Tips and Best Practices

 

1. Install a WordPress SEO Plugin – RankMath

This is the most important tip I can give you for on-page SEO.

A WordPress plugin like RankMath helps you optimize every part of your page’s code.

You can also use Yoast SEO and All in One SEO Pack, both are great, but I’ve had the best results with RankMath.

RankMath shows you how your page looks to Google and where you should optimize more.

Everyone knows that writing good content is important, but having a plugin like RankMath can help you achieve that.

I’ve tried to optimize my website without a plugin like RankMath and it was impossible to find out what I did wrong.

 

2. Use Keywords in Your Page Titles

Make sure you use keywords in your page titles so that search engines know what topics are covered in each of your posts.

Use keywords at the beginning of your title if possible.

Try to use the target keyword as early as possible in the title, in a natural way.

 

3. Use Keywords in Your URL Slug

Your URL slug is the last part of your web address (after the forward-slash), like this: /my-page/.

1. Go to Dashboard>Pages/Posts
2. Edit the URL from the respective Permalink setting

Using keywords here helps search engines find your page easier since they read these parts of your web address too when crawling pages on your site.

 

4. Images Can Be Good for SEO – But Don’t Overdo It!

You can also use images to help improve SEO, but don’t go crazy with them.

Not only do you need to optimize them correctly so that search engines know what each one depicts, but Google displays images from websites near the top as well as thumbnails where appropriate.

So don’t clutter your page with useless images just for the sake of improving SEO. It isn’t likely to help much, so keep it reasonable.

Don’t forget to add captions and alt-texts to all your images.

5. Optimize Your First Paragraph

This may not sound like much – after all, no one reads the first paragraph of a web page!

Well, actually that’s not true anymore because Google takes into account how many times each word appears on a page when it calculates its results.

That means that if your first paragraph contains your target keyword or other related words, then you could get more traffic from that term alone.

 

6. Use Short and Focused Content Where Possible

Search engine spiders crawl websites to find content and build an index of pages so users can find what they’re looking for when they type in a search term.

When we write web pages we often overwrite them or add unnecessary details that don’t really help the user find what they’re looking for.

Try to be concise and provide focused content that clearly answers whatever question your website visitor may have – and use keywords naturally in the process!

 

7 . Use Your Keywords Naturally – Don’t Overuse Them

If you stuff your web pages with words or phrases from your SEO title tags, meta description tag, image file names, page headings, and other related terms, Google will take notice and give you less traffic because it’s obvious you’re trying to fool it.

It won’t encourage users to visit your website, either.

 

8. Set Preferred Domain Name

Google looks at example.com and www.example.com as two separate domain names, instead of seeing them as one and the same.

You should set one as a preferred domain name so that Google understands that those two addresses are exactly the same.

This means that Google will treat example.com and www.example.com as the same website, which is better for your SEO ranking.

 

9 . Choose Your Keywords Wisely

I’m using a keyword tool called UberSuggest for this example.

Choose keywords with low to medium competition and high search volumes (at least 2k searches a month).

Using more popular keywords with less than 2k of monthly searches will get you nowhere.

 

10. Set up The Permalinks of Your Posts and Pages

You might have noticed that your permalinks on WordPress.com use a format like this: http://www.example.com/2014/01/sample-post/

or even something like: http://www.example.com/category/2014/01/sample-post/

This is fine, except that you should set the permalink structure of your blog to something more meaningful and keyword-rich like: /sample-post/

Go to Dashboard>Settings>Permalinks

 

11. Set Comments to Manual Approval

This means that when someone leaves a comment on one of your posts or pages, you’ll have to manually approve them before they appear publicly.

You can do this in Settings>Discussions>Comments must be manually approved

This is the best way to stop spammy content from appearing on your website because spammers tend to include lots of keywords in their comments which are then indexed by Google and other search engines.

Spammy blog comments are unlikely to result in penalties or other major SEO issues because they’re generally nofollowed.

However, Google claims that it can still create some SEO concerns for a few reasons.

 

12. Install an SEO-Friendly WordPress Theme

An SEO-friendly WordPress theme uses best practices that help to speed up load times and reduce errors, as well as provide features that are good for your SEO.

These include:

Responsive design, which means it’s optimized to look great on both mobile devices and computers.

Site speed – this is a very important factor for SEO as Google prefers fast-loading web pages.

I used this Google speed test tool for this example.

Built-in canonical tags, which tell search engines whether a page is an original version or a duplicate of other pages on your site.

Robots meta tag, which lets you provide further information to robots crawling your website so they can better understand it and give you greater visibility.

Noindex, nofollow option for blog comments and other third-party widgets. This stops the public from finding your website pages through search engines – Google recommends that you use this setting on all your sidebar links to stop duplicate content issues.

If the theme is bloated with unnecessary code and features, it’ll slow your website down. And that’s not good, given that page speed has been a Google ranking factor for over a decade.

If your site is bogged down with unnecessarily clunky features and code, it will slow down your website. Given that page speed has been a Google ranking factor for over a decade, this is not good.

 

13. Don’t forget to generate the XML Sitemap

This is an XML file that contains the locations of all your posts and pages on your site.

It’s important because it notifies search engines where they can find new content.

You can generate the sitemap from within WordPress by going to Dashboard>Rank Math>SitemapSettings

 

14. Write click-worthy post titles

Don’t be afraid to write click-worthy headlines like:

3 Amazing Ways To [Your Desired Action]

101 [Your Targeted Keyword Phrase] Tips and Tricks

Ultimate Guide To [Achievement You Want to Achieve]

These types of titles attract more clicks and social shares than generic post titles, and they’re likely to rank higher in Google.

Or take an example of this very post’s title:

WordPress SEO – 23 Ultimate Tips and Best Practices

 

15. Use headers to create hierarchy

H1, H2 and H3 headers are the most important headings on a web page.

They’re used to provide structure around your content and help search engines understand what it’s all about.

16. Link to internal pages from within posts and pages

This tells search engines that your content is relevant to a specific topic.

Some topics might have more than one page of related information so it’s good to link out to them too.

This way you give readers more options on the same subject.

 

17. Link to authority sites from within posts

For example, you can link out to a blog post or a web page on a third-party website that has more information related to the one you’re writing about.

You can increase your search rankings by building relationships with other industry authorities.

Links from these industry leaders will pass link authority to you, which gives you a better chance of ranking higher in Google’s search results.

 

18. Minify website code

When your content is loaded onto a web page, it’s processed by the browser, which interprets HTML, CSS, and other code.

All of this processing takes time, resources, and storage space.

You can improve performance by removing any unnecessary code (like the formatting tags) with a process called “minification”.

Minifying files speeds up your website by reducing load times and helping Google find your content faster.

 

19. Use Google Search Console

Google Search Console is a free service from Google that you can use to monitor and maintain your website’s search performance in major search engines.

You can use it to see your site’s rankings across multiple search engines, read indexed pages and perform a full crawl of your website’s pages.

It also gives you a lot of insights into your Website Architecture.

 

20. Install Monster Insights plugin

Monster Insights is a free plugin developed by the team at KISSmetrics.

It will help you see how many people are visiting your website, what they’re looking at, and where they’re coming from.

See information on your site’s visitors including location, language, devices, and pages they’ve viewed.

 

21. Display social sharing buttons on your posts

You can use a plugin like Shareaholic or Jetpack to add social sharing buttons for Facebook, Twitter, LinkedIn and other platforms.

These buttons provide shareable links back to your site so readers can easily pass on valuable content to their network.

Google considers tweets, likes, and shares as votes of confidence in your content.

 

22. Use Instant Indexing

Use this link to download the “Instant Index” plugin.

It allows them to access your content instantly so they know what you’re all about.

This helps Google find and index new pages on your site faster than usual, which will help you get your fresh content indexed quickly.

 

23. Create an FAQ page to answer your industry-specific questions

Not only do FAQ pages provide answers to frequently asked questions in your industry but they also give you the chance to submit high-quality, informative content back to Google.

The FAQ page is a great opportunity to use your knowledge and expertise to provide answers to all the “what, where, when, and why” questions in your industry.

You can use this guide from MOZ that explains how to create a useful and well-optimized FAQ page.

 

Final thoughts

WordPress is a flexible, user-friendly platform that serves as a solid foundation for SEO. However, it can only take you so far because it is simply a CMS.

Learning how to use WordPress and SEO basics will get you started and give you a solid foundation in search engine optimization.

Now that WordPress is powering almost 50% of the internet, it’s important to understand how to use your website as an effective marketing tool.

 

Got questions about WordPress SEO?

Leave a comment below and I would love to answer them.

I hope this article was helpful to you. If you got value out of it, please feel free to share it.

Thanks!

App Store Optimization optimizes your mobile app usage by ranking it higher in the app store. The main objective of ASO is to drive more traffic to the application so that many users will get to know about the app and download it. The app’s traffic can be increased by making your mobile app more visible to the users and that is precisely the reason why ASO is crucial for your business.

It is necessary to develop a mobile application for your business. The same amount of attention must be given to making your business app visible to users. This is where ASO comes into play. Most of the applications are discovered and downloaded by searching them in the app store. S, it is necessary to top your app in the search list. Certain App Store Optimization strategies can be followed to make sure your app gets a better rank. To create a positive impact on your app engagement and business improvement, spending time to enhance your ASO is the best way.

 

Here is a list of factors you need to consider when optimizing your app.

 

ASO Factors to Pay Attention to For Fruitful Outcomes:

#1 App name

The app name or the title must consist of the keyword having the heaviest traffic. Don’t keep on changing the title when you find better keywords. Research well on the high-engaging keywords and add the one that is most relevant to common searches.

 

#2 Keywords

These help you increase your ranking in searches. As for app name, research keywords that are relevant to your application that is most often used by app store users. Compare your traffic every week and analyze how far your keywords are playing a vital role in the same.

 

#3 Description

As soon as you decide to go about mobile app development for your business, you will arrive at the main objective of that application. Along with that include the extensive features and benefits of your application and your app description is ready! Keep it catchy, short, and impressive enough to download your app at that very instant.

 

#4 Subtitle

This is the small intro about your application that comes below the app name in search results. Use more descriptive keywords in the subtitle and make sure you stick to the character lil=mit as well.

 

#5 Downloads

All the app store optimization strategies you are following are to make people download your app. To encourage them in addition to all other aspects, add app screenshots, small tutorial videos, and similar other things to give a clear view of your application. App previews are the keystones of app downloads. Ensure to do the best with it.

 

#6 Reviews and ratings

Users who aren’t familiar with the app brand eventually go to the review section. For a good review and rating, quality is all that matters. Remember, reviews and ratings affect conversions and hence you must design and develop your app in such an impressive and usable way.

 

Reasons Justifying Why App Store Optimization is Essential

The advent of new advancements is forcing businesses to come with innovative app ideas. Even though that could be made possible, to reach the audiences, tell them your app exists, and increase the chances of success for your business becomes tedious. Here are the top 3 reasons why App Store Optimization is essential for your business to handle such issues.

1. They are the largest discovery channels
   Nearly 40% of smartphone users are opting to search their desired applications in the app store. So, it is evident that the app search is the primary source. And it can be easily handled in a way that strides your business success rate if you hold the best ASO strategy. It serves as a solution for less overhead and increased returns.
2. Less user acquisition costs
   When the App Store Optimization strategies are significant enough to take care of your app’s triumph, the downloads will increase over time and it costs nothing. Once your strategy is implemented, it starts showing productive results and drives your business revenue to reach new numbers.
3. Serves as a long-term fix
   Marketing strategies such as content, email, and paid ads serve as promotion aspects but not for a long term. ASO gives you lucrative merits with a one-time investment with the installation of your application proliferating regularly.

 

Benefits of Using App Store Optimization Which Makes it Crucial for Businesses

App store optimization strategies can serve super beneficial to grow your business by getting your business application widespread among the masses. Keyword ranking and app installation numbers will have a strong and positive impact on your business growth and ASO is effective enough for these parameters since they provide the swallowing leverages.

• Increases App Visibility
  Makes your application easily notable and assembles your app in a standard position.
• Increases App Downloads
  Boosts your application installation numbers and gives long-term outcomes.
• Increases Conversion Rates
  The more the conversion rates, the more the app downloads will be. And it is very well taken care of by app store optimization.
• Gets Global-level App Users
  With multilingual options and localization strategies, your application will be made available for all the years around the globe.

 

App Store Optimization Strategies – Tips to Succeed in Your Business

#1 Understand Your Target Users

Most of the applications are not reaching the target audience because of infinite reasons. To avoid these issues, tailor your strategies in an efficient way. Dig deep and research your audiences. Learn why people need your application and how they are willing to use it. By exploring the varying interests of your target audience, your app ASO can flow and evolve with the market.

 

#2 Strategize to Improve Discoverability

Undoubtedly, improving app discoverability is the basis of improving app engagement and thereby rising app revenue and business success. The main aspect of this is keyword optimization. The conversion rate and the tap-through rate can be highly increased if your keyword matches the searching ranks to the fullest. This proves that for a strong App Store Optimization strategy, it is important to focus on app discoverability, keyword optimization, and conversion rates.

 

#3 Hypothesis-driven Optimization

This is basically intricate research that you have to perform on your competitive applications. Use ASO Tool Box to assess your competitor’s assets and ideas. Lay down the good factors and parameters to be improved in your app by going through the reviews. Identify the features that the users are engaged with most of the time and pay attention to details in them. Cover your app functionality impressively and effectively and draw your target audiences to use your application.

 

#4 Follow the ASO Cycle Promptly

This cycle is the combination of steps involved in strategizing your ASO.

1. Perform research
2. Develop high-level hypothesis
3. Test your hypothesis
4. Analyze the obtained outcomes

A successful App Store Optimization is more than just inserting keywords. Your strategy must involve every grain related to your application since the market and competitors are evolving with the evolving tech trends.

 

Wrapping Up

From the aforementioned facts, you will now be aware that App Store Optimization requires constant monitoring and evolution. Hence it is important to keep on repeating the ASO cycle aligning with the tweaks and trends happening with technology and the app store.

In case you are looking for an App Store Optimization company or other potential service providers in the industry, then make sure the company satisfies your ASO needs and has top-class App Store Optimization Strategies. Make the best use of the available marketing and ASO strategies, stand unique in the mobile app market, and garner the rewards offered by App Store Optimization!

As time passes by, the online advertising horizon becomes more competitive. With ad campaigns and paid tasks, organic traffic drives impact. As 75% of users never look beyond the first page, it’s essential to have a set of SEO practices in place. A Digital Marketing introduces you to the top SEO practices of 2022.

 

Value for Voice-Enabled SEO Increases More Than Ever.

It is not shocking to find that 40% of individuals in the US use voice commands. The advent of Alexa, Siri, and Google scaled up the volume of voice-supported searches. Apart from location-specific searches, long-tail keywords, it’s essential to have a voice-optimized site.

 

Demonstrating Your Brand to be Trustworthy and Authentic

EAT principle ensures the long-term success of your SEO marketing efforts. Regardless of changing algorithm, put in place a solid branding strategy.

EAT stands for experience, authority, and trust. Google prefers authorized, reputable, and established sites higher than unknown ones. You may wonder- How do I outrank my competitors. It is more when your industry is more saturated. There is no harm in taking a small and steady step. A SEO service provider helps you improve your brand’s trustworthiness. It allows you to establish brand authority and reputation. Following are the ways that get it done.

• Ask customers to leave a positive review as they get contented with service quality.
• Earn high-grade links for your site.

It is the way to improve your brand image while establishing it as a trustworthy site. Even if you get feedback, learn responding it with professionalism.

 

Focus on User Experience

A digital marketing firm employs tactics that enhance user experience. It is the power of Google and other search engines. In 2022, SEO will become more user-centric than ever. The focus on core web vitals revolves around user experience. Google takes into account bounce rate, CTR percentage, and page loading rate.

The goal is to have a click at your result. Invest time in clicking on many web pages and spend a least three minutes on your site.

Internet marketing considers the following factors when measuring user experience.

• Does your site have a mobile-first web page?
• Is it easy for users to navigate from one web page to another?
• Do you have features that let users interact with your web content?

Prevalence of Backlinks

There is no denying that backlinks lie at the heart of SEO. You can’t have a solid marketing plan without having quality backlinks for your site. Backlinks are a critical way to establish a brand image. As mentioned earlier, authority, expertise, and reality will be the backbone of branding.

Keep reading to learn about what you should and shouldn’t do when building backlinks. Here is a quick guide on how to improve marketing efforts through link creations.

• The domain authority of your link is more valuable than the counts of the link on the site.
• Use community forums to share your content. It helps you cover more and convince people to link back to your site.
• Discover unlinked mentions on the site to convert them to links.
• Apart from link building, digital marketing SEO service providers place value on guest blogging.

Images on Website

Over 25% of searches happen on Google and other web indexes. SEO best practices in 2022 include image optimization on search engines. Be sure that the images you use are of high quality and relevant to your content.

Don’t forget to compress your images before uploading them to the website. 21% of the loading speed of a web page relies on image optimization. It means that a large image can slow down your site.

Update Content and Internal Links

You’re likely to stay involved in composing content. But, it needs you to update your existing content as well. If you indulge more in curating new blog posts, your existing content will look outdated. No doubt that you invested in a lot of resources to write blogs. It is better not to miss out on opportunities to update content.

Search Engine Optimization Provider finds it valuable to update internal links. Go back to old content and embed links to your block posts. It helps search engines index your web page faster. It is how you can rank your posts for relevant keywords.

Why is it Essential to Update Links?

When you have a site, you’d know that not all web pages can engage users in the same way. The fact is that users leave web pages on finding that it doesn’t meet the requirements. Through online marketing you can finds out web pages and removes them. It is how it improves user engagement and drives leads.

Whether it’s content writing or SEO, digital marketing firms in NZ get your back. For related queries, contact us today.

The cyclical PPC vs SEO debate seems to get more tangled with different emerging trends each year. Both these methods generate leads for your business. Investing in one doesn’t necessarily mean ignoring the other. Therefore, marketing leads of global brands constantly seek the synergy between their PPC and SEO strategies to deliver them the best returns.

Every business owner would love to attain and hold the #1 rank on the SERP. However, fellow rival sites won’t make it easy for you. It is the pinnacle of brand visibility and an irreplaceable source of web traffic to your website. Let’s look closer at the intricates of both SEO & PPC here and focus on what matters the most for your business.

 

What is the difference between PPC and SEO?

SEO is a gradual technical process to improve the credibility of your website to search engines. It makes your site rank higher and gets organic traffic by appearing earliest in search engine result pages. PPC is a method of running search engine ads using a certain amount of money. It is a way of paying for leads without the reliance on SE algorithms. Digital marketing companies melbourne often have dedicated specialists for both these promotion practices.

 

Benefits of Using Search Engine Optimization

SEO is a continuous process and its benefits are less quantifiable. However, it has been the go-to choose for marketers for a sustainable approach to promoting websites. Here are the pros of a good SEO to your business website: –

• It provides long-term returns to your business and brand.
• For big websites, it can be highly scalable to deliver compounded results.
• Search engines work 24*7, your SEO doesn’t need dayparting.
• It is highly lucrative when done correctly.

Benefits of Using Pay-Per-Click

PPC is the modern way of handling advertisements. You can get the exact insights into how your money is spent on boosting the presence of your business. Here are the immediate advantages of competing for a PPC campaign to your business website: –

• For highly data-driven brands, PPC campaigns provide clearer ROI.
• Your site can get specific targeted audiences with on-the-mark leads.
• The results with PPC are swift and fairly straightforward.
• Time-sensitive campaigns have no better method of succeeding other than PPC.

 

Google Ranking Factors

There is no guaranteed formula for you to improve the site rankings on Google. With new algorithm updates, experts must upgrade their optimization approach too. Here are the ten most recognizable factors that count for a website appearing in high ranks of the SERP: –

1. Site and Page speed
2. Mobile-Friendly Usability (for mobile-first indexing)
3. Internal Links
4. Targeted Keywords
5. Meta Description
6. Header and Title Tags
7. Alt-texts (for Image search optimization)
8. URL structure
9. Backlinks
10. Information Quality

Keep one thing in mind that improving on all these takes time. SEO melbourne aims at a steady increase on that ladder towards the first of SERPs. For the time being, PPC will improve your web traffic but it doesn’t directly affect your site rankings.

It all Comes to Selection Between Investing on a Quick Fix and Long-Term Plans

Both SEO and PPC marketing tends to fit different scenarios. For example, an eCommerce SEO could be done all year round. Your digital marketing agency could choose the festive periods to focus on PCC campaigns. However, for a higher ranking on SERP naturally, SEO is your method of choice.

 

Conclusion

Which One of These Has the Better ROI?

At the end of the day, better ROI is important for successful marketing campaigns. The click-through rate is higher for SEO with a comparatively lower cost per acquisition (CPA). on the other hand, PPC provides immediate results and for the pro-tem funnels concentrated traffic to your website. Both these go hand-in-hand in a planned marketing strategy. A seasoned campaigner incorporates both SEO and PPC wisely for a smashing IT support marketing outcome.

IPs are the addresses that every device connected to the internet has. The addresses are the ones through which most of the devices are back-tracked. In internet marketing there is a myth usually the webmasters are the strong believer in this myth. The myth goes like this “Every link must be made on a unique IP otherwise search engine penalizes”

 

After thorough research and going through the views of John Mueller it is confirmed that IPs have little to no effect on the SEO of your website. Be it the link building or moving to the new server. Below is the aftermath of the changing IP.

 

Effect Of IP On SEO After Switching To New Server:

Every website has a unique IP address. This IP address is assigned by the server they are stored on. If a webmaster switches the server the IP address changes. But in this scenario, the SEO optimization of the website remains the same. The links referring to your website remain the same. Due to which nothing affects the SEO strategy of your website.

 

Yes! One should be concerned about the business but even the best digital marketing agency in Oshawa confirms that there was no effect of the switching. They switched several websites from one server to another or the hosting of the website. All the websites performed better due to a better server response time. But none of them suffered a loss in ranking or traffic.

 

Effect Of Dedicated IP Addresses for eCommerce SEO:

Most eCommerce websites prefer a dedicated IP or server for their website. Having a dedicated hosting server for your eCommerce website is expensive but serves amazingly. As the SSL certificate protects your customers when they approach the shopping cart page.

 

Also, you won’t have to worry about your website being laggy. There is one server that is just hosting your website. The traffic landing on your website won’t feel any delays. The eCommerce websites mostly choose such services due to the huge chunk of images and bulky content.

 

Things To Make Sure Before Switching IP Of Website:

Always make sure that your websites’ all files are working properly on the new server. Have all the website’s files tested and prepared before switching to the new server. Also, do not change any URLs, this will affect the SEO and will make the search engine re-index the page and its content. That means you would need to restart all your SEO work from zero.

 

Some servers are case sensitive, this means that the links being referred to your web pages might not work if the server is case sensitive. This is not a common scenario and most servers don’t mind the upper case of lower case letters. But it’s always better to play safe than sorry. So make sure that you check all the links using any link checker. Spend some time and if you find the case-sensitive scenario use the 301 redirects to navigate better.

 

Sometimes the search engines take time to update their cache. Now the time for the search engine’s cache updation varies from search engine to search engine. Some experts recommend a day and some recommend a month. To prevent a de-ranking you must keep the files accessible on the old server for some time. This will ensure smooth server switching.

 

How To Secure Your Website IP From Hackers?

Let’s be honest here, no matter where you are in the world or how secure you might think you are, you are still vulnerable to hackers. Even the tiny piece of information can be useful to the hackers to harm your website. Most people don’t take it seriously as it is nothing more than a tiny piece of numbers but it does need to be protected properly.

 

One thing that needs to be done foremost is that you must obtain unique passwords. By unique passwords, it’s meant that you need hexadecimal passwords. Not just your birthdate or telephone number you need to give those hackers a tough time.

 

Also, add layers of security to your website do not leave it open. Any vulnerable gateways can be accessed by hackers easily. Also, the hackers use the age-old SQL-Injection method to access the database of your website. Nowadays there are several reliable solutions that are very affordable that webmasters can use to secure their websites.

 

Always install security plugins to the website. There are plenty of them and all of them are serving multiple functions for the security of your website. Webmasters can also use the free ones if the budget is tight for them. But all of the plugins are great to have an extra layer of security for your website.

 

Using HTTPS For The Website:

HTTPS is the guard that holds all the financial information of the website user secure. The information remains between the user and the server of the website. It uses an SSL certificate for the protection of the user’s information. Also, if you are waiting for the traffic to land on your website, which is the primary goal of SEO optimization. Not having an SSL certificate will immediately bounce back the traffic due to updated security protocols.

 

Some of the SEOs have experienced a great deal of loss in traffic due to not having an SSL certificate. Not having an SSL certificate can even further drop down the rankings of your website in the SERPs washing down all the SEO work in the gutters. Also, many webmasters don’t take it seriously but the updation of the website also matters a lot for the good SEO of your website.

 

Final Words:

Having a secure website and hosting it on a secure server should be the primary goal of webmasters. If they want to rank their website and want the traffic to land on their website in a smooth elevated graph. Also, the traffic may bounce back if you won’t give them a safe environment to surf in. Making sure that your IP is safe and strong can help you a lot in your web rankings making the monetized income increase.

Introduction

You may have an online store up and running, but are you getting enough conversion or sales? It’s essential to ensure that every person visiting your online store completes the purchase process. Therefore, to maintain your desired conversion rate, you need to optimize your eCommerce website.

Nowadays, simple tweaks can reflect a massive difference in your conversion rate. However,  there are various aspects in an eCommerce store where you can apply your strategies. As a result, you must choose which tactics are appropriate in particular circumstances or facets. Otherwise, your customer conversion and sales results may suffer dramatically.

We’ve outlined some excellent methods to minimize your effort in improving the conversion rate of your webshop. With these strategies, you can gradually optimize your eCommerce website to a new height. Consequently, you will get new customers, retain more customers, and generate additional sales.

 

What is the eCommerce Conversion rate?

Let’s define conversion rate before we get to the main topic – Strategies to Optimize Your eCommerce Website. The number of visitors who purchase from your online store in a certain period is considered an eCommerce conversion rate. However, By dividing sales transactions by visits, Google Analytics provides a unified reference for conversion rates.

 

Google’s definition of eCommerce conversion rate is given below: 

 

“Ecommerce Conversion Rate is the ratio of transactions to sessions, expressed as a percentage.“

To indicate the conversion ratio, counting the ratio of the transaction to the session isn’t the only key point. There are other aspects to measure eCommerce conversions which include the following activities: 

• When a customer adds a product to his shopping cart 
• Adding products to a wishlist to buy it later
• Registering or Signing Up an account with an email address 
• Sharing your store’s info (Product, service, content ) on social media 

 

The conversion rate is a statistic that you can use to assess the efficiency and competitiveness of your eCommerce website. Based on this information, you can evaluate the changes that you require to Optimize your eCommerce website.

To find out your own eCommerce conversion rate, you can use Google Analytics. You can set a complete goal after getting all the data from Google Analytics. Now, we’ll show you how to use some outstanding optimization approaches to help you achieve your business objectives.

 

Strategies to Optimize Your eCommerce Website For Better Conversions

Enhance your Product page

First of all, make sure your product page is convincing your site visitors to make a purchase. Let’s learn how to achieve success by improving the product page with a few tactics.

 

Using Breadcrumbs

Make it simple for customers to find new products no matter where they are on your website. Customers can easily find out their products if you make proper use of breadcrumbs. The breadcrumbs allow users to discover a product according to hierarchy and history. The following example indicates a proper usage of breadcrumbs on Ketnipz’s eCommerce website. 

Title Optimization 

To enhance your product page, you can also include eye-catching and  SEO-optimized titles for your products. Consequently, it will help the pages rank higher in search results, making it easier for customers to locate what they’re looking for.

 

Eye-catching Images 

Another key element of an eCommerce website is the product image that must be optimized. Customers cannot verify the products before purchasing them from your online store. Therefore, you must include images that are clearly visible from different angles. Moreover, the images 

should represent different features of your product.

For example, Puravida represented their product images with different angles of usage of the product. Customers can rely on the images to purchase the product because they are lucrative and clearly visible.

Product Videos

Another great way of representing products on your website is using video. It helps shoppers to view the products with more details. Moreover, they can also get a real-life example of the product. 

Exceptional Product Description 

Product description informs shoppers about the importance of a particular product in their life. Additionally, it also describes how the product will look when an actual human uses it. Remove the manufacturer’s usual product description and replace it with something unique.

 

To enhance the product pages, you can always apply more optimization techniques such as: 

• Add critical product details to make it more explorable 
• Include customer reviews, likes, views with product details. 
• Display proper pricing and comparison to attract your customers (Our next Point)

Apply Price Optimization 

If you aren’t properly utilizing the pricing of the products, you will miss out on many customers. There are numerous tactics that you can apply to generate more revenue. Here are a few which you can apply to witness greater impacts on your store.

 

Product Comparison

Customers are always looking for products with lower price ranges. Therefore, try to display two or several products side by side with a product comparison. In this situation, you have a better chance of increasing sales for the lower-priced product.

 

In idealo, when you click on a product, the website will redirect you to the product page. On the product page, you will get all the product details. In addition, you can compare the same product with different prices from different retailers. Customers are more likely to get the product with a lower price tag. However, by applying these price comparison tactics to your online store, you’ll surely get more sales.

 

Use a Proper Call-to-action (CTA)

To convince shoppers to buy your products, you have to lead them to complete the purchase process. Therefore, it’s essential to include a proper call to action ( CTA ) on your eCommerce website.

 

Ideal CTAs should meet the following requirements: 

• Action words that lead customers to take an action 
• Inform shoppers about their next step (“Add to Cart,” Add to Wishlist,” “Buy Now”)

 

Make your CTA visible so that the customer is ready to press right after viewing the product details. 

Reduce Confusion 

Make your pricing strategy short and concise so that customers are not overwhelmed. This is because too many pricing options can confuse your customers. Therefore, you need to apply eCommerce optimization to your pricing. 

 

The following example represents the pricing plan of BigCommerce which indicates three different pricing plans. In addition, they have emphasized the best option by highlighting it with the tag “Most Popular.” As a result, customers won’t get confused and quickly purchase the best plan. 

Apply Charm Pricing 

Apply charm pricing to influence your customers psychologically because it works. Odd numbers – nine and five – are the core of charm pricing. A charm pricing strategy is very effective and can sometimes double the conversion rate. Try out a few different product and pricing pages to see which one works best in terms of increasing sales volume.

 

Live Chat Option 

Apart from improving the customer support of a website, you can also use the live chat option to improve the pricing option. Customers may want to connect with a real person and inquire about the pricing options. Moreover, they may also ask pre-sales questions that increase the conversion significantly.

Display Personalized Data

Displaying personalized data such as offers and content to the relevant customers is very effective. You have to collect analytical data on your customers from websites, analytics tools, and social media to do this. As a result, you will be able to understand customers’ preferences and display related content on your site.

 

Present Relevant information

First and foremost, the finest personalization is smart and precise. Shoppers are always eager to buy when they find what they are looking for. Therefore, provide only relevant content on your eCommerce website. Always try to make your product information accurate and optimized for customers’ search queries. 

 

Display Related Products 

If you are looking for an easy path to generate more sales, display related or recommended products.

For example, Pura Vida displays customer reviews on its product page with two categories of recommendations. This form of personalization (recommendation or related product) brought a large rise in clicks, conversion rate, and revenue.

Improve Your Site’s Navigation 

Make your website as user-friendly as possible for every type of customer and their interests. The site should be easy to explore, and it should redirect customers to the right page. Moreover, your website’s checkout process should be flexible so that customers can quickly finish the purchase process. 

 

Email Marketing based on Customer Behavior 

Customers may abandon your website, but you shouldn’t miss the opportunity to retarget them. Some of the Top eCommerce websites use this tactic which is popular at the moment. When a customer is looking for a product or clicked one, send them an email about related products. Moreover, you can also send them discounts or offers via email. As a result, customers will stick with your store to get some additional benefits from your store. 

 

Offer Discounts with Pop-ups 

You can optimize your eCommerce website by offering discounted advertising via pop-ups. Display your offers on particular pages where your site visitors are visiting the most. This tactic helps you get more sales because it emphasizes the offer by blurring the background. As a result, customers are more focused on the offers rather than navigating other options.

Some additional ways of website personalization include: 

• Representing data based-on user’s location 
• Display Homepage banners and ads to convince your customers
• Optimize the search option of your website to display accurate onsite search results. 

 

Optimize for other Devices

Nowadays device optimized eCommerce websites have become essential to get more conversion. That’s because traffic generation of the mobile device is 54.25% which is greater than desktop (42.9%). As a result, you should focus on optimizing your eCommerce website and its services for mobile devices. Let’s discuss some tactics that you can apply to your website for device optimization. 

Accelerate your Website’s Speed 

To cope up with the patience of the mobile users, you must accelerate your site’s speed. Your website should not take more than 3 seconds to load; otherwise, a potential customer will leave. That is why you have to minimize the render start time (RST) of your website.

To optimize the speed of your site, you apply the following techniques:

• Create your site using a responsive theme
• Use plugins or third-party services to boost your site speed
• Load contents quickly with the help of a caching plugin

 

Engage Customers with Videos

Video marketing is booming, and it’s a popular medium to engage customers to purchase your products. Most of the consumers ( 94%) watch a video to understand a product before buying it. Moreover, 84% of consumers have completed the purchase process after watching video content. Hence, you can make good use of video content on your site to gain more conversions. 

 

SEO Optimization for Mobile

When it comes to converting visitors into customers, mobile SEO is a must. If you want your content to be found by mobile users, you can’t ignore Google’s mobile-first index. Here’s how:

• The title and description of every single page of your website should be optimized. It will put your site in the top position of the search engine result pages. 
• Research the search terms and Integrate those on your website contents. As a result, your website will be easily discoverable. 
• Utilize the voice search option because 58% of mobile users use this feature to find businesses. 

 

 

Launch Campaigns for Mobile Marketing 

Want to grab more conversion ratio via mobile users? Apply mobile marketing strategy and start your campaigns for mobile without delay.  

 

Implement Upselling Techniques 

You can implement upselling techniques to boost the conversion rate of your eCommerce website. You can persuade a potential customer to spend more money on a product that they prefer. All you need to do is:

• Display related products and product recommendations on the product page 
• Show more related products or recommendations during checkout 
• After the checkout, display more products or categories of related products

 

Your existing customers are reliant on your store. Therefore, you can easily sell more products to them. Sales will rise by 20% and profits by 30% if you apply upselling appropriately on your website. This indicates that your conversion and revenue will gradually increase.

• Let your customers know why your upselling is beneficial 
• Your pricing techniques should be accurate. Recommended product prices should be lower than the products on the cart. 
• Provide social proof to validate the authenticity of a product

 

Reduce Cart Abandonment 

Cart abandonment is a common but alarming issue for every eCommerce retailer. According to stats, the average ratio of cart abandonment is 69%. To gain more conversions for your online store, you must lower down this volume. As a result, you must optimize your eCommerce website. Here are some viable techniques that you can apply to reduce cart abandonment: 

 

Hold Customers using Exit-Intent 

You should have an effective exit-intent strategy to prevent cart abandonment on your website. With this technique, you can stop customers who want to exit your website without making any purchases. Display relevant pop-ups to capture your customers’ attention, including special offers that will entice them to stay.

 

Remove Additional Costs 

Shoppers will become demotivated to buy from your store if they get surprises, especially when it’s related to additional costs. Most of the customers abandon carts because of additional costs, hidden costs, and shipping costs. Therefore, you can apply the following tactics:

• Be precise about pricing your products. 
• Mention all the cots before heading to the final step of the purchase process
• Offer Free Shipping because it convinces customers 
• Inform your customers several times about the free services you are providing 
• Include a friendly return policy for your customers so that they can rely on you in future 

 

Insert Multiple Payment Options & Gateways 

Customers are always looking for their preferred option for payment which is easy-going. Insert Multiple Payment options on your website so that customers can pay in whatever way they prefer. Customers get bothered if they cannot pay via credit card, electronic, or mobile payment option. Payment options are essential to improve the conversion ratio, especially if you include the following options –

• Credit & Debit cards
• Paypal 
• Cash on Delivery 
• Amazon Pay
• Stripe Payment 
• 2Checkout
• Skrill 

 

Display A visible Cart Icon 

One great way to keep the attention of your customer is by displaying a visible cart icon on every page of your site. It keeps reminding your customers that they have stuff in their shopping cart that they wish to purchase. The following example gives you a clear representation of how you can utilize the cart icon on your site. 

 

Allow Guests to Purchase Items

Allow your guests to purchase items without registering or opening an account on your site. Most of the time, users find it bothersome if asked to open an account before purchasing a product. We recommend you allow the customers to make purchases even without having an account on your site. Allow consumers to buy things first, then give them a choice to create an account or preserve their information. 

 

Remind Cart Abandoners

Whenever there is something in your customer’s cart, remind them to complete the purchase. If you have the email address of your customers, send emails to the customers who didn’t complete their purchase process. Sending emails to cart abandoners increases your sales opportunity significantly. 

 

Make a schedule for sending emails to cart abandoners and send the first email within a few hours of leaving the cart. The email should include the following queries. 

• Any issue faced while going through the Checkout Process  
• Display cart times that haven’t been purchased 
• Offer discounts or coupons on cart items to complete the purchase.

 

Influence Customers with Power Words 

You can drive your customers to purchase by using powerful words. To optimize your eCommerce website, you can use these words to make the readers respond to your content. 

 

Power words are the unspoken agreement between the writer and the reader’s thoughts. There aren’t just a few words on the list of powerful words. Seven hundred powerful words may help you boost your conversion rate.

 

We are providing a few of the power words that you can always utilize: 

Free 

Free is the most attractive power word for the customers. It is the least skipped but the most wanted word by the customers and. 

 

You 

To engage your customers, create the content of your website as you are speaking with them via one on one meetings. Keep your focus only on them by using the word “you.”

 

Limited Time 

Suppose you are displaying (1) offers, (2) discounts, and (3) newly launched products on your online store. Simply include the word “limited time,” which will make them make buying decisions quickly. It’s an adequate term to inform customers what they would lose out on if they do not take action.

 

Launch a Flash Sales 

Flash sales are an effective way of promoting brands by increasing the conversion rate. It requires you to offer additional discounts to the customers within a limited time span. As a result, you will get a huge opportunity to convert your website visitors into customers.

 

Flash sales will not bring you guaranteed success all the time. To operate a successful flash sale campaign, you must pick the appropriate moment, the right product offer, and the ideal buyer. The homepage of your website is the ideal spot to display a flash sales offer. The offer should ask customers to make a quick decision so that they grab the opportunity right away. 

 

To launch successful flash sales, you may take the following action – 

• Make your advertising campaign more urgent by using phrases like time, pace, and scarcity.
• Create a fear of missing out on the opportunity or the offer
• Display the product amount of your inventory 

 

Here is an example of Flash Sales that NYX used for its promotional campaign. It creates urgency by limiting the offer within a time frame- 4.00 PM PST to midnight only. 

Tweak you Sites Performance 

Make your Online Store “Responsive”

To increase the user experience, you must make a responsive eCommerce store.  Responsive eCommerce sites lead to a better conversion rate. Therefore, you should check the following list to check the responsiveness of your website: 

• Each page of your site loads quickly 
• The page or the site loads quickly on every device of the shopper
• Shoppers are able to navigate every option of your website
• Users do not need to manually resize the window or scroll to get a clear view 

On the other hand, an exceptional UX design will direct your customers to their preferred location. That is why smooth UX is necessary to optimize your eCommerce website for better conversion. 

 

Work on your Search Bar 

You will be amazed to know that 43% of visitors on retail websites go straight to the search bar to search for products. Moreover, Consumers who utilize search are 2.4 times more likely to purchase. Therefore, you must include a search bar that is flexible enough to display specific search results to your customers. As a result, customers won’t be looking for a product on other site’s and your conversion will increase. 

 

Apply Strategical Categorization 

Make your product categorization strategically so that a product with multiple categories is placed properly. For example, a product – Hoodie is placed in a “Clothing” category, but you also have a “Winter Clothings” category. Therefore, you should place the hoodie on both categories so that customers can find it by searching both categories. This is because you don’t know which category will be selected by a customer. 

 

Analyze the Search Data 

Analyze the search data and find out what your customers are looking for on your eCommerce website. Also, get the analytics on how and where they are navigating on your site. As a result, you can change the product layout and on-page components according to the customer’s preference.

 

Conclusion

Your website is the frontier in an eCommerce business where you must provide your customer with a great experience to get more conversions. There are lots of optimization techniques that you can apply and increase the conversion rate. But applying the right strategy to the right product is really crucial to get your desired sales outcome. 

 

Therefore, we have mentioned the most appropriate optimization techniques that go with the ongoing trends of the marketplace. We hope these strategies will surely help optimize your eCommerce website and ensure a better conversion ratio.

Everybody has heard of search engine optimization (SEO) and most people know that it is all about implementing strategies. But, no matter how intricately devised any strategy is, if you are not following the basics, you are probably not ranking where you want to be.

So, here are some tips & tricks that will help you learn the basics & will also induce a feeling of being an expert in you.

 

1) Google Your Brand’s Name

This step is extremely important as a brand name which is present on google as any company, brand, or industry that ranks on Google.com must have a staggering reputation and presence in the market. If the website of the brand ranks at a higher position, then the chances of positive PR are high.

Further, besides Google, there are various other places on which the listing of your page can be done to improve its popularity & reputation. Their names are given below-

• Google My Business
• Bing Places
• Yelp
• Angie’s List
• Trip Advisor
• Home Advisor
• Wikipedia Page

If the listing exists in any of the above-mentioned names, then you must check whether all the below mentioned details are present or not-

• Name of the brand
• Address
• Phone Number
• Website
• Company Overview
• Images

 

2) Keep a Track of Your Competition

In order to be ahead in the ranking, it is extremely important to be aware of what your competitors are doing in the market. For accomplishing this task, you need to go to Google & search about the activities of your competitor.  You can accomplish this task by checking out-

• What type of content they are producing
• How frequently do they post
• What are the topics that they post
• Which type of keywords do they use
• Where do they stand in terms of ranking
• Check out their online reviews

 

3) Curate As Much Content As You Can

To become a good SEO expert, it is extremely important to create good quality content that ranks high in Google. Various types of content need to be mastered by the SEO expert if he/she wants to hit the top slot of SEO experts. These different types of blogs are mentioned below-

• Blogs- They are one of the easiest ways to keep the content fresh on your site as the blogs if written well are engaging & informative for the audience.
• Articles- The articles form a major part of content & if well crafted, they are a vital tool for an SEO expert or a content writer.
• Infographics- They are a way to present information graphically and they can also be used as a lead gateway.
• Offsite Content- This type of content forces the audience to think outside the box. In offsite content, you can use website content as social media content & vice versa.

 

4)  Use Definitive Target Keywords

There are different types of keywords such as-

• Primary Target Keywords
• Secondary Target Keywords
• Long-Tail Target Key Phrases

Initially, you need to brainstorm a lot for defining target keywords. It should be clear for the SEO expert about what he/she wants to rank in & what people are searching for in the current trends. Further, SEO experts must do test searches to insert appropriate keywords related to the industry.

To make sure that your website/content ranks on the top, the SEO expert must be aware of what is trending on Google trends for identifying keyword variations. This will help the SEO expert in developing ideas for your content calendar.

 

5)  Have an Understanding of How the Search Engines Work?

The SEO expert should be familiar with the functioning & working of the search engines. There are some aspects of SEO that are mentioned below which the SEO expert should be familiar with-

• Crawling– This means searching for good quality content on the internet space.
• Indexing– It means adding & organizing content in the search engine index.
• Ranking- It means making a decision about which websites are the most relevant & how they rank in SERPs.

 

6)  Have an Understanding Of Key Ranking Factors

Three main strategies act as the key ranking factors for an SEO expert. They are mentioned below-

• Relevancy
  Relevancy means how well the web page matches the query of the searcher. This topic goes very deep as matching your content type to what the audience wants to visualize.

• Authority
  The website authority generally is about backlinks. The authority of a website is high if it ranks high & the higher the website ranks, the better is the quality of backlinks.
• Utility
  Utility depends on the search query & it means to capitalize on the search intent of the user & having an idea about the intentions & motives of the user.

 

7) Selecting the Right SEO Tools

SEO as a process is so complex that it cannot be done alone. There is so much data that he/she needs to process and there are multiple decisions to be made. Further, there’s a lot of analysis to be done as there are a lot of figures generated when working on actual tasks. So, to accomplish all this, the SEO expert must know the best quality tools in the market used for generating organic traffic on the website. The best quality SEO tool is BiQ Cloud. It is an all-in-one SEO tool that helps SEOs in achieving their ambitions.

BiQ provides the below-mentioned tools to improve the ranking of web pages-

• Content Intelligence
• Rank Intelligence
• Rank Tracking

 

Conclusion

So, above were the seven techniques which are needed to be mastered if you want to excel in the field of SEO. Hope you liked the article.