So, are you ready with your website to participate in the race of ranking on search engines? Well, I am sure you must have worked hard on your content to make it look good, sound interactive, and much more. However, to your disappointment, that is not enough.

In other words, without SEO, it is hard for the audience to even get to know about your website, forget that they will be able find it from the search engine. SEO can generate traffic for you, can double already existing traffic, can help your website in building a reputation, and much more.

Search Engine Optimization (SEO) is a combined process of multiple elements with an ultimate goal which is to increase daily traffic and reduce bounce rates on your website.

According to Hubspot, 80% of the website traffic comes from queries. It can be a simple keyword like “android developer”, or it can also be a question like “how much does an android app cost?”. Now, you have to figure out a way of answering industry-related trending questions with SEO practices and the content.

Therefore, an SEO expert can curate those queries and make your website answer them. Once you finalize a website and the type of content you want to publish on it, it is highly recommended for you to include an SEO master in your team.

SEO is a recurring and time-consuming process, you will need at least one dedicated person for the task. It also depends upon the amount of productivity you want. Moreover, your content creators will have to create content with their SEO requirements.

Tips To Maximize Your Searches With SEO Techniques

After throwing some light on SEO and its benefits, let’s have some real discussion now. I am going to include some best practices recommended by experts in SEO. So, you would not want to miss this part!

1. Observe Trends And Figure Out Top Searched Keywords

Keywords have the most crucial role in the entire SEO process. You have to observe current market trends and then shortlist keywords accordingly. To observe trends, you can keep up with news according to your genre, or you can use tools like Google Trends. Google Trends help you in filtering current trends so that you can find the most relevant trend according to your target audience.

Now, when you have the information related to the trending event, you need to find keywords that can be used to frame articles according to those trends. Use tools like Keyword Planner, and curate keywords with high search volumes. Remember, keywords with high search volumes might have good competition as well. So, you will need a good strategy to lead the race.

2. Use LSI Keywords

Latent Semantic Indexing (LSI) keywords are used by search engines to understand the content from depth. In other words, LSI keywords are related to the overall topic, but they are still different from actual keywords that you are using in your title, headings, and alt texts of images. The purpose of these keywords is to make search engines like Google realize that your article also covers information about the related stuff.

For example, if you are writing about “tips for building small business apps”. Google can use keywords like android, iOs, JavaScript, etc as LSI keywords to understand the article in depth.

3. Backlinks Are Important

Backlinks are also known as incoming links, inbound links, or one-way links. Backlinking is the process of linking another website with one website. Websites with more numbers of backlinks have a higher chance of ranking on search engines. The reason behind that is that it improves the credibility of the website.

There are a few things you should know about while backlinking:

• Do not always try to link one website. In other words, try to use 50 backlinks from 50 different websites instead of putting 100 links from a single one. It makes backlinking more meaningful;
• Create linkable assets like infographics, videos, pictures, animations, etc. Publish their codes with the content and allow embedding, so that people can link your assets on their websites;
• Create link roundups for weekly, monthly, or annual periods. Include one or two liners representing each best blog you will mention along with their links. This practice is very effective to build credibility.

4. Promote Your Content On Social Media

Social media can play a vital role in building a brand reputation and gaining traffic. Whenever you publish an article, try to promote it on social media platforms like Facebook, Instagram, Quora, Twitter, etc. Use related hashtags, and create specific promotional captions for each platform.

There are a few things you should consider for the Social Media Marketing Strategy:

• Use trending but relevant hashtags with your content;
• Create a short but catchy caption with each post;
• Choose the right platform according to your target audience;
• Focus on creating more graphical content for promotions;
• Use paid promotional activities for fast growth.

5. Build A Responsive Website And Keep It Mobile Friendly

While building a website, you have to understand that most of the traffic you get will be from smartphones or tablets. Modern users multitask, so they are not going to open their laptops every time. Your website needs to be responsive to cell phones to provide a better user experience. Also, apart from being responsive, make sure your website doesn’t lose its charm to fit. It still has to look good and provide the same features as it does on systems.

6. Keep Up With Trends And Updates

Your job doesn’t end after the content is published. In reality, whenever you publish something, your work increases. SEO is a recurring process and it can go on forever. Keep a keen eye on new trends, follow new changes that can affect your past articles. Update the new information and promote them again.

7. Other effective ways to generate traffic

Well, apart from the SEO, there are a few ways you can adapt to generate some additional traffic on your website:

• Hire mobile app developers to develop an app representing your website;
• Send promotional emails or push notifications every time you publish an article;
• Use newsletters to inform your audience of your content;
• Do occasional surveys to promote content;
• Create articles with a good amount of infographics.

Hopefully, the tips which I have mentioned above will help you in boosting your website traffic. Make sure that you stay updated with changes in Google algorithms, new practices, and crucial events. SEO is a process that includes many elements. Therefore, your job never ends. But a good SEO practice can be fruitful for your business growth.

Visual media has transformed how we operate and function dramatically. It has become a source of income and capital for many businesses and entrepreneurs. Many unlimited design services excel in their graphic designing abilities to create aesthetically-pleasing visuals that enthrall audiences across the board. The ordinary viewer consumers visual entities daily in the form of websites, apps, and magazines. But it is the digital aspect of the media that they are the most receptive to. The drive of visual media is to captivate the attention of the onlookers with their entrancing infrastructure. The content is as relevant as the appearance in this aspect.

Both graphic design and illustrations are components of digital media. However, they are often used interchangeably. This begs the question, are they similar or distinct from one another. We will decipher this in detail in this article.

Illustration

An illustration is mostly associated with imagery meant to help convey a story pertaining to the image or explain the linked content. Its purpose is to give context to any visual material, be it their characters or concepts. An outlook is necessary for the illustration to establish a connection with; otherwise, its purpose will become worthless.

Graphic Design

Graphic design as an entity comprises both text and imagery concerning visuals. However, it places more attention on the layout and composition of the imagery and texts. The purpose of a graphic designer is to be as striking as possible enough to capture a viewer’s attention. A graphic design that does not evoke emotions or interest in the viewer at first glance is an ineffective design. Often, a graphic design emanates a sense of urgency for the viewer to emotionally or psychologically compel them to purchase the offered product or service.

Differences Between Illustration and Graphic Design

While the two concepts tend to be mixed together, they are, in fact, quite different from one another. We will elaborate on the areas which differentiate the two and outline their individual purposes.

Tools

Illustration

An illustration can be made by hand, but it can also be created in digital software mediums. Drawings have historically been produced by stationaries and instruments such as pen, charcoal, pencil, and other types of paintings. Modern-day illustrations have asserted themselves within the digital community, expanding their reach online. This makes illustration a conforming entity instead of graphic design, which is only limited to digital support.

Graphic Design

Graphic design is limited to the digital hemisphere; hence its tools are mostly dependent on software and other forms of digital tools. They require formats, texts, colors, styles, and different elements to draw the viewer’s attention.

Intent

Illustration

The intent of the illustration is to convey the message of the text or material it represents. It provides viewers and readers a more vital message and the idea of the content they expose themselves to.

Graphic Design

The primary purpose of a graphic designer is to direct viewers or guide them to a specific action. Illustrations are restricted to drawings; however, graphic designs include many visual components that emanate different emotions from their viewers. Usually, these emotions involve excitement, enthusiasm, or urgency that convince the viewers to buy the product or service the graphic design represents.

Uses

Illustration

Illustrations are widely used in the physical world and elements such as books, newspapers, and magazines. But they can also be incorporated into the digital world as blog posts and other articles online. Illustrations are commonly used in book covers and children’s books.

Graphic Design

The marketing and branding sector mostly uses graphic design to its advantage. They incorporate their graphic design in their website, logos, posters, advertisements, and billboards. Many businesses have opted to hire dedicated graphic designers to work on their behalf and shape their brand’s visual appearances.

Differences Between a Graphic Designer and Illustrator

Toolset

Illustrator

Illustrators utilize paper and pencils as their toolkit equipment. Their digital equipment can either be through an iPad or Wacom tablet.

Graphic Designer

The entire work and skills of a graphic designer are invested in their computers. The majority of their programs consist of Adobe Photoshop, through which they craft their remarkable designing masterpiece.

Skills

Illustrator

Illustrators usually create objects and things that surround them or are present in their fantasies. They can paint objects, people, backgrounds, wildlife, lakes, and many other visually constructible elements. Their skills revolve around sketching, painting, or using other methods to create their artistry in the physical world or digital world.

Graphic Designer

Graphic designers have to take on different elements when they are either designing a website, logo, or flyers. They have to consider the fonts, icons, colors, and pictures that work cohesively to enable their designs to function effectively. They contemplate different colors that evoke other emotions in people, like decoding the fact that red emanates a sense of urgency. They also ponder whether they should select a classical font over an unconventional one to convey their message better. This is a time-consuming prospect for a graphic designer as opposed to the time invested by an illustrator. Designers have to embellish their designs with elements that will reflect correctly with the company’s brand.

Both the responsibilities of an illustrator and graphic designers are essential, but the reality is that the visual design process requires more effort, time, and resources as opposed to illustration. Every aspect of the graphic design needs to be accurate and precise. If you make a mistake in a picture, you can rectify it with minimal damage; however, in the case of a graphic design, one shortcoming of an element can wreck the entire structure. You can always opt for support from a credible graphic design platform such as Designer that will provide you with designers who construct their artwork flawlessly. The differences between an illustration and graphic design could not be more apparent. It should be noted that illustrations are also considered a part of graphic design. A graphic designer assimilates many images incorporated digitally to assist them in explaining their content. You can consider illustration as one of the graphic design elements but never use the two as similar terms.

With everyone adjusting to the new normal, E-Learning or Remote Learning is something that’s now become normal for students. As teachers move up to online teaching methods, it can be challenging for students to keep the same interaction level as there would typically be in a physical classroom. That’s why it’s crucial to find ways of allowing students to interact with teachers and with each other, even in a virtual classroom. This can be done through collaboration tools available online.

What are collaborative tools?

Teachers are responsible for guiding students and shaping their learning experience. In order to achieve that, it is necessary for teachers to make sure that students should be as attentive as they were in a physical classroom before the new normal came into existence.

Collaborative tools are used for different types of online services that allow people to work together on common projects and assignments, regardless of their physical location. It can be used with something as easy as email or something as complicated as a project management software. The scope of these tools is not limited to the academic use only. In businesses, these tools are used to discuss the integration of essential topics like cloud based payroll process, timesheet management, etc.

How do collaborative tools work?

Even the students who are new to any online learning platform will have some knowledge about communicating through digital means in their everyday lives. Since it is inappropriate for students to communicate with their teachers on social media apps, these collaboration tools can create a space for them to communicate through direct messages, video conferences, and online group tasks.

To say that kids in today’s generation won’t be familiar with technology would be a wrong statement. Kids these days know their way with smartphones better than we adults do. With technology developing at such a fast pace, kids have become tech-savvy.

To ensure that students get the best E-learning experience, it is important for teachers to pick the best collaborative tools.

Some of the most commonly used collaborative tools are-

1. Zoom

Zoom is a video-calling software program developed by Zoom Video Communications. The free version of the application comes with a video chatting service that allows up to 100 participants at once with a 40-minute time restraint. This video-chatting tool provides users to attend a meeting from their desktops, laptops, or mobile devices. 

Zoom comes loaded with features like

• Personal Meeting ID- Zoom provides its users with a private meeting ID anytime they create an account on Zoom. This ID number helps them attend or launch meetings.
• Zoom is accessible on all devices; Windows, MAC, Linux, Chromebook, Android as well as iOS.
• Screen sharing- Zoom lets its users share screens on other devices they want to use. Users can switch from mobile to web or vice-versa on their devices.
  
  

2. Skype

Skype is an established telecommunications application developed by Microsoft Corporation that specializes in providing audio and video chat services on computers, tablets, mobile phones, and smartwatches. Skype also provides users with Instant Messaging (IM) services through which users can exchange audio and video clips and images.

Some of the features that make Skype a collaboration tool

• Users can add multiple contacts and make Skype a conference calling tool. It allows up to 24 participants per video chat.
• Screen sharing.
• Skype lets users create groups on their application and access IM in group chats.
• Users can transfer files while already on a call, making it easier for teachers to share notes about what they are explaining.

3. Facebook for Education

Facebook is a social networking site that helps users connect with each other and their family members. Since Facebook was already famous and a commonly used app among kids and adults alike, Facebook decided to launch Facebook for Education, a platform for E-Learning. Of all the tools, Facebook seems to be the most effective because it’s commonly used by a wide range of people. Students can engage in classroom activities by being in their own space, therefore not shying away from their work and allowing them to share their opinions and information.

Facebook provides features like

• Workplace- Facebook provides Workplace as a tool to connect, communicate, and collaborate on desktops and mobile phones with features like audio and video calling, group chats, and individual chats. 
• Facebook Groups- Facebook groups help users connect with people who have similar interests as theirs.
• Messenger- Messenger allows users to connect with other users and talk to them one-on-one.

4. Hangouts by Google

Google Hangouts or Hangouts by Google, is a video messaging tool developed by Google that allows users to collaborate with features like instant messaging, video calling, image and file sharing, and screen sharing. Hangouts can be accessed on Google’s website or via their mobile application available for both Android and iOS. Hangouts is the best collaboration tool for teachers willing to engage their students in collaboration online. Hangouts allows users to interact with each other despite their geographical barriers.

Other than features like messaging, video calling, and screen sharing, Hangouts provides other unique characteristics like

• Ease of use- Hangouts’ user interface is easy to figure out, and users can learn how to use it without any instructions. Google also provides users with any help that they may need while accessing the app.
• Privacy- Hangouts respects your privacy by accessing chats to users only you invited or added. However, for security reasons, Google can access your conversations.
• Accessibility- Hangouts’ organized headings and landmarks make it easier for users to navigate everything.

5. Google Docs

Google Docs is a web-based word processor offered by Google within its Google Drive Service. Google Docs is accessible on the web, as a mobile application for Android and iOS, and as a desktop application on Chrome Operating System. Google Docs can be accessed by E-Learners to collaborate on their team projects. Users can have access to so many amazing document templates for free.

Some of Google Docs’ unique features include

• Talk instead of typing- Google Docs allows users to use their voice instead of typing with the help of their voice typing tool.
• Offline mode- Users don’t need the internet to access Google Docs(except for when you connect. You can set it up for offline use after that.).
• Google Docs’ unique sharing facility allows multiple users to review and edit a document simultaneously.

Final note-

Using collaborative tools is essential as it helps increase students’ interest while learning online. The tools listed above are all smart choices for smart learning.

Of all the different types of issues that a business might face, perhaps none can be as devastating as legal ones. This is perhaps because of how they can take a business by surprise and severely hurt its bottom line. As a business owner, protecting your business from litigation should be at the top of your priority list, even though research tells us that as much as 90% of all businesses are engaged in litigation at any given point in time.

The following is a list of seven potential legal issues every business owner could be faced with and how to handle them.

1. Intellectual Property: Trademarks, Copyrights, and Patents
Intellectual properties like trademarks, copyrights, and patents are all essential elements of running a business and in some cases, can play a significant role in making or breaking that business if not handled properly. From being sued for infringing on a copyright or trademark, to earning vast sums of money from a held patent, there are numerous business and legal ramifications that a business could be faced with from improperly handling any of these elements.

More often than not, a business owner will unlikely be able to handle such matters on their own and will need the expert advice and guidance of a business attorney who also handles trademark issues.

2. Taxes
Taxes are unavoidable and every registered company has to pay them. To ensure compliance with all relevant tax laws that are applicable to your business, a business owner must have a thorough knowledge of which business taxes to pay, when to pay them, how to calculate the tax rate and amount, and more.

While some people often decide to avoid or evade paying their taxes, such actions can have dire consequences if it runs afoul of the law. Given that many people often find paying their tax burdensome, it behooves them to rather find what legal and legitimate options are available to them to reduce their tax obligation (tax avoidance,) rather than going the more illegal route of tax evasion. This without a doubt is something that an experienced tax attorney can help with.

It should be noted that anyone dealing with tax matters should always consult with an accountant. For one, they have the know-how and experience when it comes to helping you save as much money on the taxes that you may otherwise owe the IRS. For instance, they will be able to advise that a simple thing like creating an LLC instead of a Corporation for your business means that you will not be subject to double taxation that Corporations are subjected to.

3. Discrimination/Harassment Cases
Discrimination or harassment can be a serious problem in an integrated workplace with workers from various ethnic and religious backgrounds, as well as social classes. A company’s ability to handle such complex human interactions can play a key role in limiting the potential damage that can be done if cases of discrimination or harassment are ever brought against it.

It is exactly for this reason that the company must be well equipped to handle co-worker disputes when they arise. Holding regular meetings and feedback sessions with staff will allow for the “policing” of these transgressions and ensure that it does not occur in the office, or that it is nipped in the bud as soon as it does.

4. Signing a Commercial Lease

While a growing number of people are starting to run their businesses from their homes, therefore not needing to lease an office space, the fact remains that the vast majority of businesses still operate from leased commercial space. Thought must therefore be given to the needs of the business in terms of office space, amenities, infrastructure and layout of the building, and much more, to make sure it satisfies the operational needs and regulatory requirements of the business.

Signing a lease puts a business owner into a fixed arrangement with the building owner for a specified time period, often involving a substantial amount of money. It is, therefore, preferable to seek professional help in reviewing both the facility you are considering leasing, and the attached lease. Doing so will ensure that there are no unfavorable terms hidden in the contract while making sure that the property meets all legal and/or regulatory requirements before you sign.

5. Employment Agreement with Non-Competes

A non-compete agreement is a written legal contract between various parties (oftentimes an employer and employee) specifying that the one-party will not enter into or start a business similar to that of the other party. The non-compete agreement lays out binding terms and conditions about the employee’s ability to work in the same industry and/or with competing organizations upon employment termination from the current employer.

Employers benefit from non-compete agreements because they keep a former employee from sharing company knowledge, trade secrets, client lists, potential clients, strategic plans, and other information that is confidential and proprietary to the employer with competitors.

Employees on the other hand benefit from non-compete agreements because they receive something of value in return for signing the non-compete. In most cases, the item of value is the job offer. A promotion or raise in return for the signature also qualifies as something of value.

However, it is not impossible that some terms in a non-compete might be unfair, or perhaps even outright unlawful, therefore a potential employee must be sure that he or she is not being put in an unfair situation by signing such a contract.

6. Non-disclosure Agreements

A business owner will often need to use one of two types of Non-disclosure agreements (NDA)- a mutual or general NDA. The general non-disclosure agreement will usually stipulate that only one side can share confidential information with the other side. On the other hand, a mutual non-disclosure agreement states that each side may share confidential information with each other.

An improperly drafted NDA that leaves a lot of scope for (mis)interpretation, which could then lead to litigation, is perhaps one of the main reasons to use professional legal help in getting such document drafted, to ensure that it adequately serves the purpose for which it is needed, as well as protecting the interests of all parties involved.

7. Vendor Contracts

Subcontractors and vendors help businesses boost productivity, and oftentimes at a more cost-effective rate than full-time employees. Sometimes, they are simply unavoidable. Some of the things that a vendor or a subcontractor agreement will outline include:

• The scope of a project
• Payment terms
• Terms and conditions.

A properly written contract agreement can help reduce the risk of dispute because it defines the relationship and sets clear expectations that both parties can consult as the job progresses. And even when a dispute does arise, such a contract will provide the basis upon which mediation or litigation will be based, barring any other external considerations. This is exactly why each party to a contract must read and properly understand all the terms of a contract, including any fine print, before signing it. Otherwise, consult with a contract lawyer for assistance.

With the outbreak of the COVID-19 pandemic, the eCommerce industry is rapidly booming, now more than ever. There are an estimated 12 million to 24 million eCommerce stores worldwide, but only 1 million of them make more than $1000 a year!

Hence, there is plenty of room for growth for eCommerce stores around the world. If you want your eCommerce store to stand out amongst the millions of other stores, you should follow certain best practices that will increase the chances of your eCommerce store’s success.

Let’s look at some of the best practices you must follow and the mistakes that you must avoid to create a successful eCommerce site.

1. Simplify your Payment Process

Smooth payment experience is the primary expectation of most buyers. How many times have you decided not to purchase from a website simply because you were not sure of their payment process? Plenty of times, I’m sure! You can simplify your eCommerce store’s payment experience by:

• Offer risk-free payment options such as money-back guarantee and easy return policies.
• Make your payment process hassle-free by reducing the number of steps and increasing the number of payment options.
• Disclose any additional costs upfront. Try not to add additional charges such as taxes or duties during the last step of the checkout process.
• Ensure that your payment pages load quickly (preferably within 3 seconds) to stop your users from getting frustrated.
• And most importantly, ensure that your website and payment gateway are highly secure. Use an SSL certificate or Wildcard SSL(for Unlimited Subdomain) for your website and take all necessary security measures that safeguard customer data privacy.

2. Prioritize SEO

Search Engine Optimization (SEO) enables your website to rank on the 1st page of Google’s organic search results. This can be highly beneficial for your eCommerce store as around 49% of buyers start their journey from a search engine.

Perform keyword research for your website, and optimize your product pages and content for these keywords. Start blogging on your eCommerce website and implement content marketing strategies for your content. This will be super-useful for your website’s SEO as it will bring in a lot of traffic for the initial stages of your sales funnel. Also, build backlinks for your site using strategies such as guest posting, email outreach, broken link building, etc.

3. Adhere to Web Accessibility Guidelines

Around 20% of Americans are known to be disabled in some way. This means that 1 out of 5 visitors will leave your website if they encounter accessibility issues. Moreover, numerous eCommerce sites, both small and large, have been filed with web accessibility lawsuits because of non-compliance with ADA regulations. Hence, it is imperative that you adhere to web accessibility guidelines for your eCommerce site.

The frequently changing accessibility guidelines and numerous product pages on your website can make it challenging to keep up with web accessibility compliance at all times.

An AI-based automatic web accessibility software can be the best solution to save your company from expensive web accessibility lawsuits. On top of that, it’ll open your store to more revenues from web surfers that could not purchase prior to making your website accessible.

Such tools will scan your website for accessibility issues and fix them automatically.

4. Build an Email List

Did you know that effective email marketing can yield up to 4400% ROI for your eCommerce business? Many eCommerce companies overlook the possibility of email marketing. You can avoid this by taking proactive steps today.

• Collect email lists and build a base of email subscribers.
• Do not always send promotional emails. Instead, share your blog posts or other valuable content that add value to your consumers also once in a while.
• Offer special discounts to your email subscribers.
• Always personalize your emails. Segment your subscribers into different lists based on demographics, buyer journey stage, interests, etc. and send personalized emails to each list. This will rapidly improve your conversion rates.

5. Offer Easy Navigation and Searchability

Easy navigation around the website and ease of searchability are no brainers for eCommerce websites. Complicating these will definitely leave your visitors frustrated and result in increased bounce rates.

Hence, offer intuitive navigation options such that all the pages on your website can be accessed within 2 to 3 link clicks. Offer enhanced searchability using features like auto-complete.

6. Improve your Website’s Speed and Performance

Website speed is super-important for your eCommerce store. Ensure that all your web pages load within 3 seconds or less. Implement strategies such as page caching, browser caching, JS and CSS minification, and lazy load for images to improve your website’s speed and performance. You can check the speed of your website using Google’s Page Speed Insights tool.

7. Use High-Quality Product Images and Videos

Low quality, blurry, and inaccurate images are a huge no for modern-day eCommerce sites. In fact, studies show that 33% of buyers prefer to view multiple photos and 60% prefer a 360-degree vision of products before making a purchase!

Provide top-notch experience to your website visitors by adding high resolution and accurate images to all your products. You can take your UX up a notch by adding demo videos for your products.

8. Add Comprehensive and Accurate Product Descriptions

Accuracy of product descriptions is again crucial for improving your eCommerce sales. When potential customers land on a not-so-popular eCommerce site, they are likely to have a lot of objections before making any buying decisions. Providing thorough and accurate product descriptions can remove such objections to a great extent.

Ensure that you include all the specifications and features of products. Also, ensure that the information you provide is 100% accurate.

9. Ensure that your Site is Mobile-Friendly

It’s no news that most of your website visitors use mobile devices to browse and make purchases from your site. 82% of internet users in the US have used mobile devices for shopping online. If your store is not mobile-friendly, then you are missing out on a lot.

• Ensure that your website design is responsive and adapts to all screen sizes.
• Take efforts to reduce mobile page load speed.
• Ensure that all the elements of your site are the same for both the mobile and desktop versions.
• Use Google’s free test to ensure the mobile-friendliness of your site.

10. Leverage Influencer Marketing

Influencer marketing is one of the best ways to build credibility and popularize your eCommerce store. Unfortunately, very few are taking advantage of this strategy.

Analyze and make a list of social media influencers, thought leaders, or celebrities relevant to your industry. Reach out and collaborate with them by campaigning on major social media platforms where your target audience tends to hang out.

Such influencer collaborations can significantly add to your eCommerce store’s credibility. You’ll gain quick popularity and will ultimately achieve massive success.

11. Personalize the Buying Experience

Personalization is vital for attracting new customers and retaining them as loyal customers. You can personalize your eCommerce website by gathering information about the users’ demographics, interests, buying habits, etc.

Using these data, you can provide an ultra-personalized shopping experience to your customers by customizing your home page based on recently viewed products or featuring products that users of similar demographics tend to be more interested in.

You can also consider using an AI-powered fully-automated eCommerce personalization and conversion optimization platform like Dialogue that generates personalized messages automatically based on your audience’s specific preferences and sales patterns.

The platform tracks and analyzes user behavior on-site to provide the best possible custom journey that’ll increase the likelihood or purchases.

To Conclude

Building and running an eCommerce store can be quite daunting for many store owners. It’s easy to get overwhelmed and lost amongst millions of other eCommerce sites.

By following these strategies, you have a chance to stand out and beat your competitors with ease. Hence start your journey towards building a high-successful eCommerce website today!

Logos are an essential part of any business. A custom logo of a company is the face of the brand. It attracts the viewer’s attention and holds the power to convert a viewer into a customer.

Logos are designed in such a manner that they represent values, mission and convey a message of brand through it to the viewers. They can be memorized in just a glance. But not just every logo can do that. Only a well designed and thoughtful logo has above qualities. If you create such a logo, half of your work of branding is done.

A logo design must be pleasant and appealing. Too harsh and bright or too dull designs are generally disliked by the audience. So, what do you need to do or what are the things that you need to take care of to create a pleasant logo. If you don’t know, check out the points mentioned below.

Or the other situation can be you just created your logo and are wondering whether it is pleasant or not. You can check the points below and compare it with yours.

Consider Colour Blind People

Before beginning, you must know what your target audience consists of. Whatever they might be, colour blind people will surely be one of them. Colour blindness affects 1 in 12 men and 1 in 200 women. This seems a small value. But if considered nationally or globally it makes millions of people. So, your logo must consider their condition as well. Moreover, many famous people like Mark Zuckerberg are also colour blind. Therefore, it is obvious you cannot neglect such potential customers.

Colour blind people have a difficulty seeing red, green and purple colours usually. They can only see blue and yellow clearly.

Also, there are a few combinations of colours that are disastrous, taking colour blind people under consideration. For instance, avoid combinations of red and green, green and brown, blue and grey, blue and purple, green and grey, etc. These colours might get mixed up and just appear as a hue to them.

Go for Black and White first

While designing custom logos for your company, first work on logos in black and white shades solely. You can add colours on later stages after completing the designing work.

Black and white coloured logo design will provide you with much more clarity on the concept.

If it seems pleasant to the eyes and complement values of the company, you can go with it.

There are various tools available online to check your logo in black and white. Designhill logo Maker is a great tool to create logo designs easily and perfectly.

Contrast

Sufficient contrast is must in logo design. Contrast makes readability of text or other elements easier.

For example, if you choose pale pink colour with white text, readability will be minimal. However, choosing bright colours like red can be helpful in such a case. Usage of red with white creates a much needed contrast.

Online softwares or tools can be used to check the contrast ratio of colours used in logos. 4.5:1 is considered acceptable in logo designs.

Icons

Symbols and icons are responsible for conveying different values through them. Symbols can be of different shapes or beautiful arrangement of icons or alphabets.

To add to this, shapes convey different messages through them. In the case of a circle, it is a symbol of unity and completeness. Next, the square is famous for security and order and the triangle is a symbol of power and balance. 

So now you can use these symbols for different purposes.

Moreover, usage of shapes make logos more accessible and powerful in various aspects.

Fonts

After colours and symbols, the next item that the human mind gets attracted to is, fonts.

Fonts also represent various values. You can use different font styles to communicate your brand’s image.

For instance, if you want your brand to look professional and sophisticated, go for serif fonts. But if you choose to look free, charming and enjoyable then use sans serif style.

The main focus of ours is to make the logo look pleasant and accessible. In that case, choosing a clear font that is readable is more favourable.

Simplicity

Avoid using too many details in your logo design. More the details, more the components, lesser the value of the logo.

Adding too many elements results in loss of purpose.

Create a logo that is simple and minimalistic. It should be able to convey a message with the least effort.

Famous brands’ logos are a perfect example of this case. Logos of Facebook, YouTube, Apple, Mercedes etc are all very simple. They do not contain too much detail in them.

Therefore, thrive for minimalism to create outstanding logo design.

Creating a custom logo that is pleasant and attractive is not difficult. You can create one very easily by following some tips given in this article. Also, there are numerous online tools that can help you out with expert advice. Just relax a little and then start working.

Businesses have one common aspect in their advertisement. It is the Logo the representation of the business.

The business of any kind is based on the recognition as well as the power of execution of the promises done with the audience. Several businesses are working on their rebranding; some are working for the launch of new brands or products. However, these new brands or businesses acknowledge the role of the logo in their advertisement as well as their social media marketing plans. Logos can have both words or design and characters. It depends on the business what they choose to have. If you are one of the existing businesses in the industry and you are looking for the re-branding of your advertising items, you must first look for the new logo. 

For constant sponsorships, investments, and engagement of the audience, you are required to work hard on your logo as well as the brand itself. It is important to change the logo of the company once in a decade because it gets too old, customers will get bored with your advertising strategies. Logo Design Melbourne If not rebranding, but some twist and turns will help your logo to become modern and up-to-date for the society. Here are some of the significant points suggested by the Logo Design Service, you must consider while working on the project or the branding of your business.

• If you are assessing the performance of the logo, you must observe if the logo is fulfilling the brand’s promises.
• Look for the unique character within your logo
• Make sure your logo is easy to be recognized
• Ensure that your logo can be used in a variety of styles and sizes
• Must have something trendy and traditional in the logo

Design A Logo For Your Business

Start planning for a logo, if you are deciding to start your business. It can be even e-commerce or online business. The logo is one of the best forms of communication for the company and the audience. It helps the customer to know more about the company and its related services. 

Logo: Creates Trust And Faith

It is among the few benefits of having a logo. The logo will provide authenticity to your product or services. Once the customer has a good experience with your services or products, the logo will become recognizable or the best services. It will become the badge for the people to recall and recommend to other people. With the logo, a company or the brand tries to make customers perception about the brand and its relevance in life. It guides the person to use it and trust the outcomes. 

Do Different From The Rivals

Several companies are working in the food industry, so here is your game to make your place in the market by providing something unique. Several people are coming up with shoes, bags, or equipment to make human life easier. If you are one of them, you must start a company with a unique statement as well as a logo. So that you stand, out in the market and create your space in the hearts of customers. You can use a unique shape, design, outline, font typeface, or colors to make it different from other logos. 

Logo: Relationship With Customers

Businesses require steady growth, and for that, the marketing and advertising team has to work hard to build strong relationships with the customers. Consumers of the business must have positive vibes towards your business, be it pricing, advertising, good –quality product, or distribution. Everything should appeal to the customers to believe in the brand. This will eventually lead the consumers to have a strong bond with the brand and become a loyal customer. 

Logo: Builds Brand Identity

According to the Logo Design Service, the logo helps you to build an enormous pleasant brand identity in the mind of sellers, retailers, and most importantly consumers. The logo helps people to recognize the product as well as to market the product through the brochure, posters, or social media posts with relevant content. The designer’s job is crucial and critical to providing the best design solution for the logo. As well as to make sure that, the logo has a long-lasting impact on the audience.

Virtual Private Networks are gaining user attention and immense popularity because of their ability to provide online freedom. But how does a VPN service do that? Is your best high-speed VPN actually keeping you safe in the digital world? Does it hide you from other internet users on the network? Read the article to find out how a VPN’s end-to-end encryption mechanism helps you become almost ‘anonymous’ without going incognito.

How does a VPN work?

Before we attempt to answer whether a VPN really ensures maximum security and privacy, let us take a look at its basic function. A VPN is a secure connection established on a conventional Wi-Fi network. This is a cybersecurity tool which masks the IP address and enables the user to access the internet anonymously. It passes the overall internet traffic from a secure tunnel and that’s how it got its name – Virtual Private Network.

VPN and Cybersecurity

Here’s how you can fulfil your cybersecurity resolution by subscribing to a VPN service:

1.   VPN provides network-level security.

Most digital security enthusiasts install an antivirus program on their device thinking it would save them from malware, adware and ransomware. No matter how advanced your antivirus is, it can only provide limited coverage on the network. A VPN, on the other hand, can provide maximum network-level security because it guarantees end-to-end encryption. Users who are already using the best high speed VPN for remote working, streaming or online gaming should consider configuring their VPN details on their Wi-Fi routers to achieve the highest level of internet privacy.

2.   VPN protects users on public Wi-Fi.

Public Wi-Fi hotspots have thousands of active users and even half of these are not there to enjoy the free service. All they want is the pattern of other users’ online behaviors. These bounty hunters are basically cyber attackers involved in hacking, evil twin attacks and mand-in-the-middle man attacks; doing so helps them gain unauthorized access to other users’ sensitive information. Once they have the data they want, they can impersonate the other user to advance criminal activities or perform financial transactions to fund terrorism. That’s why cyber safety gurus suggest VPN-less internet users to avoid using public Wi-Fi for serious matters like banking or exchanging data files.

3.   VPN protects users from ISPs.

Most internet service providers generate revenue by selling the patterns of digital behavior. They often sell the data without modification, and in other instances, they process the data of online activities and use it to channel personalized advertisements and speed throttling. VPN protects your digital footprint and reduces fingerprinting whether you are using private windows or not. It does so by encrypting browsing queries so that no internet service provider, intruder, attacker or the network manager can figure out your online activity.

4.   VPN enables secure streaming and torrenting.

Most people only use VPN to stream geo-restricted shows and movies because they can’t view them otherwise without a VPN. If you already have a paid subscription of the best high speed VPN, it’s high time you start using the service while torrenting too. Doing so will hide your IP address on torrent client websites providing you ultra-security against hackers who are disguised as seeders or leechers.

What can happen if I don’t use a VPN?

If you don’t use a VPN, hackers and attackers on insecure networks can penetrate your connection and sniff sensitive data packets. Once they gain unauthorized access to either banking credentials or personally identifiable information, they can misuse it in countless illegal and unethical ways, including:

1. Causing financial and non-financial damage to other users using your actual or digital identity.
2. Uploading/selling users’ sensitive information on the dark web.
3. Blocking your access to sensitive data and asking for a ransom to unblock.
4. Blackmailing other internet users using your name or internet ids.
5. Withdrawing your money saved in banks or other digital platforms like Paypal.

And finding the consequences, you definitely don’t want to fall victim to identity thefts, financial frauding or other cyber threats.

The Bottomline

In this digital age, VPN is really not an option, but a necessity that’s taking the internet by storm. While buying a VPN, ensure that it has a zero-logs policy, it does not store, process or sell user data and it has 256-bit AES encryption for split tunnelling. Some premium services do have other safety tools like ad-blockers, internet kill switches etc. All in all, the best high speed VPN should also be secure and reliable for data handling. You can gain an idea of the trustworthiness of a VPN provider from its terms of service and privacy policy.

The most valuable resource of any company is its customers!!

In today’s economic environment, it is important to minimize the churn of customers and increase their profitability. And, this cannot be achieved without building trust and loyalty.

The foundation of trust is an effective customer management and an individual approach to each of them.

Good customer knowledge allows you to fundamentally change the business model: from an ineffective strategy of finding new customers for the proposed solutions, to moving to develop solutions for existing customers, taking into account their needs. This personalized service is a direct path to building loyalty, which means increasing the value of the customer base and the company’s success.

With technological progress, many Customer Relationship Management (CRM) software came into existence. The main aim of these types of solutions is to streamline the daily chaos of the businesses so that the customers can be prioritized. Saying that- CRM is an effective solution to manage the customer’s relationship is right!!

Table of Contents

What is CRM?
Why is CRM important?
CRM benefits to building customer relationships better
Great customer retention
Better knowledge of customer’s needs
More active communication
More protection of data privacy
Combine all your data into one user-friendly location
Sell more quickly
Update the sales methods
How to choose a CRM?
Concluding Remarks

What is CRM?

Customer Relationship Management (CRM) is translated as “customer relationship management”. Behind these words lies software that is designed to improve business processes in the company and make interaction with customers easier and more convenient for both parties.

In other words, the business gets the opportunity to keep customer data close at hand, thereby increasing the quality of service and the loyalty of its customers. Below are the benefits of CRM for your business:

• Improves contact management
• Improves customer retention and satisfaction
• Improves sales management
• Improves efficiency and productivity
• Creates organization and team collaboration
• Improves the accuracy of reporting and forecasting sales
• Improves understanding of data for marketing and product development
• Increases sales figures
• Promotes business growth

Why is CRM important?

For many companies, their CRM is not just important – it is absolutely essential! To get the most out of your business, you need to build CRM into your business strategy. This will create a structure and organization for your company that will enhance efficiency, productivity and profitability.

Although it was originally designed for sales teams, the benefits of using CRM for an entire organization can be immeasurable. However, it is becoming increasingly important for marketers and customer service teams managing after-sales communications.

The software allows you to better understand how your business is performing by using actual sales data to eliminate guesswork from business decisions. It provides a complete overview of your customers and their activities, allowing you to create a truly customer-centric approach that will guide your customer service strategy.

CRM benefits to building customer relationships better

Great customer retention

Despite being the better asset in knowing and pleasing the new or potential customers, Customer Relationship Management works as the best software for keeping the existing customers satisfied.

The management solution has several customer retention advantages; you can hold your promises by notifying about upcoming appointments and also, send the follow-ups at a suitable time.

However, what makes it the best solution is that it enables you to reach the customers who have not shown interest in a while and even felt ignored. Of course, retaining the existing customers is very much economical than securing the new one. 

For sustaining the customer’s interest, customer relationship management assists you to manage the marketing activities; you can send free trial offers, email campaigns and publish the customer’s surveys on an appropriate time. So, with CRM you can increase customers retention rate easily.

Better knowledge of customer’s needs

Generally, when we know what to expect, we feel more convinced. Same is true when it is about the business. It is simple yet easy to upsell or cross-sell the customer when you know their purchasing needs.

As one of the advantages of CRM software is to assist the salespeople to sell faster and sell more, it is the access to the customer communication history via the entire customer journey that permits the sales reps to know the customer requirements.

When you understand the contact’s purchase history- when they purchase and when what contracts they were provided, what purchasing habits they explained, and how they convert them to the customers, you have to be proactive and have better or new offers at the suitable time.

The CRM system is also essential in offering the best customer service. Access to communication history makes it simple to provide on-time customer service. In just some clicks, you understand if the contact had some problems with the product, how the service requests were managed, and if they were pleased or not. Also, when they have issues of something in the past- it is your chance to restore the reputation and provide better customer experience.

More active communication

Don’t let your customers wait by immediately responding to their requests, which is a symbol of professionalism. Saving you and your customer’s time is the CRM system that provides you ready-to-use email and customizable templates, documents, letters, quotes, proposals, newsletters, etc.

It is being found that there are 90% of the businesses that do not leverage autoresponders for confirming they have got the customer service email.

The other benefit is that Customer Relationship Software also assists you to enlist email or SMS and schedule their dispatch months or weeks in advance. And, when it is about the customer service requests, best speed is a must.

Finding the contact information in just a click, the CRM software permits you to personalize the interaction, send replies and provide quick solutions to recurrent problems, send links to videos and FAQs, etc.

More protection of data privacy

Data privacy cannot be ignored in any case when you are handling a large amount of data. To fulfil the data privacy needs of the new EU regulations, it is more essential to secure the CRM software with the default GDPR (General Data Protection Regulation) related functionality

The major advantage of CRM is that it saves more effort and time as being GDPR compliant is a task in itself. Never forget the repulsive legal consequences when the privacy laws got violated.

The management software assists you to get and draft the contact’s permission to save and use personal information, sending the automatic alerts to every contact notifying that you like to store the data, email communication preferences to manage the customer’s subscription and also, setting up the rules for updating the personal information for several contacts- at one time.

Executing everything manually takes a lot of time and you can also even make several mistakes. However, CRM software for the same assures reliable, quicker and safer data processing. Additionally, it makes all communications GDPR complaints. All these efforts generate trust as you are now managing the customers’ data with total respect.

Combine all your data into one user-friendly location

Customer relationship management software centralizes the customer’s information. It makes all access to the information they require from one platform.

• Customer’s contact details

Check out the customer’s phone numbers, email addresses, websites, mailing addresses, social media accounts and websites.

• Over-all interaction history

Tracking of communication history from phone calls, email, customer support tickets and online chats, etc.

• Customer history

Reference the buying history, length of customer relationships, and how the customers know the business.

●     Sell more quickly

One of the most productivity killers is handling data manually. From CRM software, you can automate the repetitive admin tasks to make the team spend more time selling and less time typing. It, also, assists you create the general sales process that provides the team the proper roadmap for securing deals and assists to lessen the length of the sales cycle. From the sales process, you can:

Update the sales methods

The sales methods offer the data you have to find out the main cause of delayed deals. Follow the steps to solve the issues and assure that the staff focuses on those efforts/activities that offer higher revenue.

• Correctly analyze the sales

With the more precise sense of the win rate permits the sales manager to examine how many sales are closed by the team from the set realistic revenue goals and given a number of leads.

• Hire new to speed quickly

The general process assures the training sales reps simple, fast, and almost foolproof, by showing salespeople what they require to do at each stage of the sale. Also, the rookie sellers make an instant impact once they learn the general steps in the sales process.

• Offer more satisfying customer experience

When sales representatives drove potential customers to the sales stage, they did not expect that this might kill the transaction and destroy the relationship with the buyer. The sales process assures the seller does not promote the sale till the buyer is ready to move ahead.

How to choose a CRM?

When choosing a CRM, be realistic about your IT competency and your needs, as well as how much you want to spend. You need a balance between ease of use and the features included.

Typically, the price is determined by the number of users, the number of customer records, storage requirements, and complexity of features.

Most vendors offer a free trial of CRM so that you can examine how the system will work for you and how customer support is done!

Concluding Remarks

The major priority of businesses is customer relationships. Always remember- the customers are more responsible for generating sales.

 You have more powerful products to provide, however, if you do not consider your customers the best, then, you will not sell!!

Hence, generating better relationships with customers is very much important.  And, this is what the management solution provides. It assists you to manage the best relationship with the customers by treating everyone separately, not ignoring them, and accompanying them when you need them.

All you have to do now is to get the best customer relationship management software as per your business needs.  We hope you will find the best one!!

Hopefully, this article has given you the best of the knowledge. If there are some queries or suggestions then let us know in the comment section below.

Thanks for reading!!

WordPress host is a company that is like a database that stores all the website’s data. When an individual registers for a plan and all their media will be saved on the server which is found in the host’s data bank. The WordPress design and development services provide people a simple way to get their hands on the data to control it and transfer it to the clients. There are different kinds of WordPress hosts that one can face in the webpage. Individuals need to select the right host at the initial stage. If not this might lead to serious issues in the future. 

The first and the most commonly used type of WordPress hosting is termed as “shared hosting.” This consists of large hosts in the field like EIG companies like, Bluehost and HostGator. It also comprises providers like Siteground, GoDaddy, Media Temple, and InMotion Hosting. Individuals making use of this hosting will encounter a slow pace due to the increased number of shared admins that start to overcrowd the servers. This can hinder the rapid performance of the site. This could lead to the suspension of the sites or result in downtime of the webpage. Furthermore, any issues that appear with the other sites may leak over into one’s site.

The next kind of WordPress hosting is termed as “Do it yourself on a virtual private server.” This generally comprises bootstrap startups and individuals with more improvement, server administration, and WordPress experience. They are also the presence of the DIY crowd. These individuals are hoping to save money, but they are mostly affected by the accomplishments and achievements in their business. The most common setups may comprise an external third-party VPS provider like the Digital Ocean, Linode, or Vultr. This is provided together with a tool like ServerPilot to handle it more readily.

The final one is the hosting that is offered at Kinsta and it is handled by the WordPress hosting. These types of hosts aid in handling all the tasks related to the backend server. This is done together with providing support when individuals require it. They are optimized to work with WordPress and usually include additional features like single-click staging surroundings and immediate backups. Furthermore, their support teams are also more knowledgeable in terms of understanding the CMS as they are only focused on a single platform on an everyday basis. 

Kinsta is a platform that brings WordPress hosting to the next phase. Their hosting server does not come under the traditional hosting groups.  Their whole infrastructure is created on Google Cloud Platform and it is varied from the traditional shared, VPS, or allotted framework. Furthermore, every WordPress site that is found on the server functions in an isolated manner which comprises of the software storage which comprises of all the software 

Every WordPress site on the platform runs in an isolated software container that contains all of the software resources which is required to run the sites like Linux, Nginx, PHP, and MySQL. This can be understood as the software can function on each web page but it is entirely private and it is not shared even among the own sites.  

Figure 1: Kinsta hosting architecture

The container is present on every website and it works as an online tool in the GC data centers. This optimizes the Google Could platform sophisticated network services which are in turn then used for low-profile data interchanges. In addition to this, every system has many CPUs and GB consisting of RAM. These hardware features can be seen in the delegated areas for the virtual systems. This is a key feature that is needed as the basis and is essential in the short run. It is also termed auto-scaling. As compared to the other hosts like the Google Cloud Platform’s other basic virtual tools, they help to systematically design C2 VMs that are made available to all its customers in their designated areas. In addition to this, the C2 machines are commonly used for CPU-heavy functions such as scientific modeling and artificial intelligence. They are also an outstanding tool for the quality of performance and in WordPress hosting. When individuals exit a WordPress site from a general-purpose VM to a C2 VM this has been tested to improve the output by double the amount.

PHP is a software that is available to all and it is a programming language that is used in the creation of websites. The major portion of the WordPress software is developed using PHP is written in PHP together with the plugins and various subject matter. This gives added value to PHP as it is a key tool for WordPress. You should ensure your WordPress host offers at least PHP 7 or higher. There are varying updates of PHP that the admin can render on the server. The newer PHP helps in providing a great improvement in the accomplishment of the server. Furthermore, the benchmarks that are attained by PHP in the current days can process up to threefold the number of requests. Furthermore, this can improve the host’s control panel receptivity. 

Figure 2: WordPress 5.0 PHP benchmarks

TheBest WordPress design and development servicescan be sped up by the usage of other platforms that one can use to improve the speed of their WordPress website are by modifying the themes. This can be done using GeneratePress, OceanWP theme, and Astra. 

In conclusion, many users are keen on finding various ways to enhance the speed of their WordPress design and development services. Thus, using the different fast site to help improve the rankings, reduces the time taken for the search engines, speeds up conversion speed, increases time on site, and reduces the rebound rates. As users prefer a fast website that responds quickly to their touch. Hence, making these modifications to the system can improve the speed of the service.