What Are The Benefits Of SEO Training?

Are you looking forward to expand your online business with the help of proper SEO services to grow your online business? Well if yes then I have to tell you that SEO services to grow your online business will be the best option for you. The first benefit of SEO services to grow your business is that when you use the service of any professional SEO Training in Lahore company you will get the most affordable SEO services to grow your business. It is not necessary that when you are looking for a professional SEO company for your business, you have to burn a hole in your pocket. These SEO companies will provide affordable SEO services to grow your online business for which you will not have to burn a hole in your pocket. However you have to remember that the most important benefit of using SEO services to grow your online business is that when you use these SEO services to grow your online business, you are also making an investment in your future as the success of your online business depends on the amount of traffic that visits your website.

When you are going to use the services of any professional SEO firm then the first thing that they will do for you is to conduct a thorough research about your business. The SEO firms will conduct this research for several reasons. First reason for conducting a competitors analysis is to ensure that they are offering you the best SEO services to grow your business. In order to find out the competitors, you need to analyse the website of your competitors. You need to find out the keywords that are being used by your competitors in order to learn the strategies that they are using to promote their website.

Effective Point about search engine optimization

The most important point about search engine optimization is that you need to learn about the keywords that are being used by your competitors. If you are successful in using the right keywords, then your site will appear on the first page of the search engines like Google, Yahoo and Bing. This is the first step towards making your online business successful.

Another important thing that the search engine optimization consultant will do for you is to get a copy of your website traffic report. This report will tell you the number of people who have visited your website. This will also tell you whether they were visitors of yours or they were just searching for information. If the number of visitors is more than the number of clicks made on your advertisement, then you have to hire the services of a search engine optimization consultant.

The third thing that you need to do when you are looking for a search engine optimization consultant is to make sure that the person you are talking to understand search engine optimization thoroughly. Do not hesitate to ask him questions related to search engine optimization. This will help you to understand better the things that he is saying.

Learning what are the benefits of SEO training?

Once you get to know more about search engine optimization, it is also important to keep in mind that the success of your site depends on how well you are optimizing it. It is always best to hire a professional SEO consultant so that you will not waste your time. SEO has the power to turn even the least popular or least known website into a household name and bring great success to its owner.

When you are choosing a SEO company to boost up your online business, it is also advisable to look into their track record. Most SEO companies give a certain time frame after which they will evaluate your website’s performance. This is why you need to be cautious about this.

The last thing to know when you are learning about the benefits of SEO is about the tools that will be provided to you. There are some search engine optimization consultants that will provide to you an SEO checklist and SEO tool. This is a must have for you because the sooner you learn how to optimize your website, the sooner you will be able to see the results. However, some SEO companies will not provide you with these tools.

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Sanju February 12, 2021 0 Comments

Exciting Features of PhoneGap Framework

What is PhoneGap?

PhoneGap also known as Apache Cordova is an open-source framework designed specially for mobile application development. PhoneGap is a software development framework by Adobe System that is used to develop mobile applications. It is the solution to a lot of mobile app developers’ problems, as it offers a streamlined way to develop an app from scratch. This framework gives developers the opportunity to use HTML, CSS and JavaScript to create complete apps, which will be considered as supreme applications once they are published for download on phone. While the framework cannot create every kind of application, it is useful for making mobile with full access to following features:

  • Notification 
  • Geolocation
  • Compass
  • Storage
  • Network
  • Contacts
  • Camera

PhoneGap is an amazing cross platform framework, that lets the developers to develop applications that run evenly on multiple platforms like iOS, Android, windows and more. Now let us go through an excellent features of PhoneGap Frameworks

  • Strong and Robust Backed – PhoneGap has a robust backend system that highly speeds up the development process and decreases developers efforts.
  • Open Source – The PhoneGap community compiles new codes and modules which are available for free because of its open source license.
  • Flexibility – It offers significant flexibility to the developers as they can develop any class of mobile application without any crucial efforts. Developers who have basic knowledge of HTML5, CSS3 and JavaScript can get started with PhoneGap, there is no need to learn additional languages.

Why to Use PhoneGap? 

It is very essential for developers to know the reason why they should choose PhoneGap when there are so many frameworks available. Let’s go through some points:

  • Cost Effective : If there is a shortage of budget and want to get maximum advantage with less investment then PhoneGap is perfect. One can write a single program for an application to run it on various platforms.
  • Large community Base : The Cordova development community is one of the biggest communities and is growing continuously. There are plenty of examples and so many experienced members with good support. 
  • UI Libraries improve the user interface : With UI libraries present in PhoneGap, the user interface of the apps and web pages are highly improved. This assists in providing a better visual experience for targeted users. 
  • Easy sharing of Apps :PhoneGap allows users to share the app as soon as it is ready, by sending a link to friends and family. Recipients can download the app directly to their mobile devices without accessing the laptop. 

Advantages of PhoneGap

  • Compatible on all platforms – An impressive uniformity can be maintained when the apps are developed for different operating systems. An app developed for iOS platforms frequently functioned and looked different from one developed for android platform. PhoneGap effectively nullifies this problem by giving the app an uniform look and feel across all platforms.
  • Easy Development – PhoneGap works on HTML5, JavaScript, and CSS. This makes it simple and easy for business owners to use their own firm’s development as all these browser-based skills do not require expertise or professional.
  • Two advantages in one go – PhoneGap is the most popular cross platform. PhoneGap plays an important role in both business and development. By using PhoneGap, the business and developer products are on a roll within the shortest possible time to market less effort and less cash.
  • Each application can act like a Native application – When PhoneGap applications take advantage of utilized properties and cell phone’s equipment then they work as native applications. They use some properties like geolocation, accelerometer, camera, etc. This system provides fabulous UX across all time. And in fact users will hardly realize that it is cross-platform.
  • Simple to Work Plugins – The PhoneGap and Apache Cordova plugins help to expand native functionalities while developing applications.

Drawbacks of PhoneGap 

  • Doesn’t Support Plugins with hook – PhoneGap doesn’t support plugins with hook, so at some point they can block with functionality. For example, WordPress has hooks that encourage developers to connect their code with the centre code base, plugin and themes in WP.
  • PhoneGap may not align with Hardware Intensive App – PhoneGap with all its complications of plugins and APIs may fail to deliver while building up a game application. The developers of the games are possibly going to encounter ‘drop’ and ‘stop’ issues after messages pop-up from their application.
  • Lack of UI widgets –  Users want native app experience but the due to lack of availability of compatible UI widgets raises a challenge for PhoneGap Developer. The PhoneGap frameworks provide limited pre-built UI elements and thus mostly they have to rely on external resources. This many times fails the delivery. 
  • iOS development requires a Mac – The reason that iOS requires a mac in building iOS applications and this cannot be designed without downloading its SDKs which is mandatory in PhoneGap.
  • Plugins could be outdated – The plugins in PhoneGap could be outdated, and this could obstruct with application functionality. For certain features, we don’t have related plugins.

Conclusion

As discussed above, phoneGap boosts up resourceful stages, which enable web developers to create code using current aptitude and send it to multiple stages. The PhoneGap hybrid technology is best for creating mobile applications that are cross platform compatible and are cost effective because the framework uses a single code base to build apps for a variety of mobile devices. When it comes to building multiple native apps that do not require heavily built graphics and animation and also don’t use native features, then PhoneGap is a great choice. 

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Sanju February 10, 2021 0 Comments

7 Graphic Design Trends That Will Influence 2021

Every year there is something new in the graphic designing industry. Designers create something new that makes a big impact in the industry. If you want to grow your business you have to keep your visual design up to the mark. We see changes in fashion design, web design, and so on. Graphic design is something that influences the world into something new. It attracts more customers to your business. Graphic design has some elements that you need to follow. Your design should be catchy and appealing. A bad design could make you lose your customers. There are many creative graphic design firm all around the world that can help you with designing your website and adding new designs and features to your website. You must have seen designers using various elements into their design to keep it attractive. Even the logos that are created by the designers is an example of graphic design. Your logo is the symbol of your brand and should be designed to promote your business. There are lots of new trends in the graphic design market that will influence in 2021. 

3D Design

The 3D design is not something new but surely, its popularity is growing day by day. Designs are putting the various 3D design on web pages to attract their customers. 3D is something this is not going to get any older as they look cool and also improve the visual design of a webpage. 3D animations are a great way to keep your audience engage in your webpage. 3D designs may look simple but it’s not so simple at all Designers are putting 3D images and animations and combining them with animation to create something new. You will see more 3D designs on webpages in 2021 as the trend is growing every year.

Geometric Design

Most people might think of geometric design as an old-school design but it’s not. You see geometric designs everywhere and this trend is not going anywhere any sooner. 3D geometric design or even simple geometric shapes could make a lot of changes in your design. You might look at them as a solid shape but it’s more than that. Geometric designs are in designing companies for a long time. You can create your brand logo just by using few geometric shapes. You can do a bunch of things using 3D shapes. Adding some color components and letter can make it look even more different so using geometrical shapes are still in trend and will stay for a long time. There are 3D shapes and 2D shapes, you can use any shape or size to create something new. Experiment with all the geometric designs and create something innovative. 

Black & White Design

Do you think black and white designs are old? Black & white design gives a classic feeling to your design. A simple black background with a white design on it will give classic look to your design. Moreover, it won’t hurt your eyes while looking at a black and white design for a long time. Black and white design will also take less space and will increase your website performance. A there are not many details on your website just simple black & white so the chances of performance improvement are higher on your website. B&W even triggers the mind to think about something new. So, your audience will try to imagine something new from your design.

3D Typography

Most people are familiar with typography but 3D typography is in trend these days. It is simple typing font but in 3D design. You must have seen moving fonts that look so realistic. 3D typography is everywhere now you can see designers using 3D typography in their designs to create something innovative. 3D typography is growing and it gives a realistic feeling to what you read. You can feel like you can touch those letters and words. You can choose different colors for all your letters and words and be creative with your design. The 3D typography trend is going and will be dominating in the graphic design industry for the next coming years.

Animated Gifs

You must have seen animated gifs whenever you visit a webpage. Animated gifs are like small videos that keep the viewers engage whenever they are scrolling down the website. You can put various visual contents in your webpage using animated gifs. Animated gifs are not new but they are not going to get old either. If you are a graphic designer you will know the importance of adding animated gifs. You can be creative with your gifs and your viewers will enjoy watching those gifs.

Monochromatic Color 

Monochromatic colors are only single color but using different shades and tint of that one color. There are various shades of color and you can use that single color in your design. You don’t need to add multiple colors to your design to make it look cooler and attractive even monochromatic color can make your design look better. You can use different shades of color for your design to make it look creative. Monochromatic colors give an artistic look to your design. 

Icons

Icons are a great way for visual communication. A designer using a simple icon to design their ideas for the audience. You can tell what an icon is trying to say by just looking at it. Icons are great for graphic design. You can use icons for an app or even your business. Icons can help you to explain what you are trying to show to your viewers. Icons are common in social media and apps. Designs have designed a special icon to give meaning to their app or designs. You can design an icon of your choice and can even add different color and size to it. You can create amazing graphic designs just using icons.

These trends are not new but are in trending in 2021 as designers want to be creative with their designs and want to share their ideas with people. The visual design makes it easy to communicate and understand. If you want to design something you can start it right away. A graphic design firm provides lots of graphic designers whom you can hire for your company. Graphic designers have different sets of skills and knowledge. If you want a professional designer for your company who can understand your ideas and design something for you then there are lots of graphic designers in the market. Try experimenting with different graphic designs that are best suited for you. 

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Sanju February 8, 2021 0 Comments

Why Should You Choose Magento for E-Commerce Development?

Magento is among the most credible CMS choices for eCommerce development. It provides every feature topical to the needs of leading eCommerce businesses.  More than 250,000 eCommerce enterprises across the world are using Magento as their preferred platform.

Magento is considered an ideal choice for those planning a serious, customer-oriented, and fully-fledged eCommerce platform. It is considerably more efficient and effective than many of its contenders in the market.

The platform is packaged with upgraded features and functionalities for the eCommerce development community. With its powering cloud, it has sustained its place in the world’s top-most eCommerce platforms.

From theme customization to interactive module development, Magento has been the one-stop key to transform any eCommerce idea into reality. Acquisition of Magento in Adobe Experience Cloud led to a new sense of transition where it became easier to develop elegant eCommerce apps.

What Makes Magento the Best Choice for eCommerce Development

There are plenty of reasons for choosing Magento over any other platform. The most crucial and one-line reason for them is, Magento is dedicatedly developed for eCommerce platforms. It has every feature, plugin, tool, functionality, and many other things to help you create a competitive and effective eCommerce portal.

Let’s have a look at some of the significant offerings of Magento making it stand out from its contenders.

1. Easy Customization

Magento provides specialized customization features that allow developers to create interactive eCommerce solutions easily. It indulges in fundamental features for template tuning. It has simplistic drag and drop tools that engage in smooth development. It allows developers to customize and enhance the existing Magento template to a more classified form.

Developers can customize and add new logos, images, banners, and many other things inside the existed template. Such tools have been proven remarkably useful for enterprises of all scales including startups and well-established eCommerce companies.

Moreover, Magento store enables eCommerce website development services providers to indulge in a greater degree of user experience through its applications.

2. Streamlined Pricing and Promotions

With many new upgrades, it has become more efficient and feasible to manage pricing and promotions on your eCommerce platforms through Magento. These features are helping not only developers but also facilitating businesses by engaging an interactive way to outcast promotions and gain more sales.

Developers want to indulge in lucrative pricing and promotion features while offering Magento eCommerce development services. The inclusion of precise and specific pricing and promotion protocols has led businesses to indulge in good conversion rates right from the beginning of their journey as an enterprise.

So you can say that Magento helps the eCommerce business to leverage the best configuration conditions on pricing and promotions.

3. Cost-Effective & Competitive

To be honest, eCommerce development with Magento can be costlier than on WordPress. However, if we count it on efficiency, Magento indulges in a fully-fledged platform for creating go-to applications for the end-users.

If you ask an eCommerce website development company to choose a platform that can help you create a competitive eCommerce portal, there is a staggering possibility that they would prefer using Magento over any other CMS or framework.

Magento offers a range of additions that allow developers to create solutions of their choice of features and budget. Thus, it is up to the business professionals how to cope with the needs of the Magento development company they hire.

4. Versatile Editions

Magento is probably the most versatile eCommerce development platform. There are different editions of the platforms available categorized on the basis of their applications.

Magento Open Source or Magento Community Edition is a premier edition of the eCommerce platform that focuses on providing its free and open-source access. The primary adoption of this edition is by small-scale businesses to leverage Magento’s high-efficiency features at minimized costs. However, this edition provides access to basic features, developers can extend them to advanced features.

Magento Commerce or Magento Enterprise Edition is a superior edition developed considering the needs of medium to large-scale enterprises. This edition consists of advanced features such as hosting or integration of SaaS services. There are features dedicated to fulfilling the maintenance, testing, configuration, and troubleshooting needs of the eCommerce platforms.

5. Inclusion of Large Inventories

6. Fast Checkout

7. Third-Party Services Integration

Magento is flexible with third-party integration services. They can also adopt custom development and integration of plugins. Such functionality allows developers to engage in advanced features to their eCommerce application and indulge in a rich user experience.

Developers can integrate third-party APIs for payment, SMS and shipping, CMS, CRM, ERP, and many other advanced functionalities. It allows businesses to create effective shopping apps for the customers.

Such integrations help developers engage in maximum automation to the eCommerce apps. They make the eCommerce development more simplified, time-efficient, and cost-effective.

8. Cross-Browser Compatibilities

To engage in maximum usage of your eCommerce applications over different browsing environments, Magento allows developers to utilize browser capabilities detection features. They can use customize the compatibility settings.

The code developed using Magento are highly compatible to all platform and browsing requirements. Thus, your users can use eCommerce applications across all browsers.

9. Advanced Testing Facility

Magento’s testing have adopted revolutionary changes to the eCommerce market for responsive, adaptive, functional, unit and other types of testing. It provides the Magento Functional Testing Framework for performing end-to-end functional tests on your eCommerce application. It allows quality testers run highly readable, customizable, modular and manageable test cases.

Moreover, there are more advanced features to test code quality. Third-party testing platforms such as PhpCs, PHPStan and PhpMd can also be integrated to engage in interactive and precise quality analysis.

10. Community Support

There is large community hub which Magento developers or business professionals can utilize. There are developers, experts, and other professionals raising and answering queries. The community forum has been segragated in three main categories i.e. Magento Contributors for developers, Magento Masters for experts or contributors and Innovations Lab for futuristic upgradations.

Popular Companies Using Magento

  • Ford
  • Omega Watches
  • Christian Louboutin
  • Bulgari
  • Liverpool FC
  • Pepe Jeans
  • Land Rover
  • Harvey Nichols

Conclusion

Magento is considerably the best choice for creating reliable, effective, efficient, and future-oriented eCommerce solutions. Despite its many competitors in the market, it has set up its own unique image and significance.

With its evolving features, it tends to keep establishing its identity through sustainable, versatile and developer-friendly offerings.

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Sanju February 5, 2021 0 Comments

8 Tips For Social Media To Get New Clients

The market today is highly competitive, with businesses doing whatever they can to support and stay ahead in the market. No firm will leave any stone unturned to attract new clients. And the turbulent presence of social media opened the way for marketers to get new clients.       

The entire world of digital marketing has now been transformed by social media. But only social media posting is not adequate to attract new clients. You must be special with your social media accounts, banners, and posts, to draw and introduce your followers to your website and then make them customers.

In social media marketing, graphics need to be customized and attractive. Even if your content is engaging and insightful, you can struggle to attract your audience if you don’t have compelling visuals. As a result, you will not be able to accomplish your target in social media marketing.

Here, we share some wonderful tips that help you to get new clients through social media in this article:

1.Use an exciting color

It is important to build visually pleasing graphics while creating posts for social media. Colors play a vital role in creating eye-catching graphics. It can influence the moods of people and generate different emotions according to their culture and context. Try to use fresh new colors to easily draw attention. Don’t forget to consider a specific social media platform’s tone, message, and information while using the color. An exciting color will give life to your post and attract a lot of eyeballs.

2. Proper use of the logo

In creating brand identity, logos play an important role. It’s a perfect way to remember a company if you put a logo in social media articles. A best social media post design company should make a lot of effort to design a perfect logo for the organization. On social media, the attention of users lasts less than seconds. Using the logo in all posts will make people feel of the brand. The visitors will begin to recognize the brand. A logo would make it easy for people to recognize the brand and make them your customer.

3. Select the ideal typography

Much like color, typography also influences the mood of people and triggers various emotions. With engaging typography, the chances of brand involvement increase. It is more difficult to get people to read a text on the picture than to display a picture. This is why choosing the right font while creating social media posts is crucial. Make sure your graphics are readable on smartphones while choosing font type.

4. Use a visual hierarchy

In social media page design, designers also need to focus on the different elements. And these elements are likely to be essential for communication of the message. Visual hierarchy refers to the sequence of elements that signify the importance of data on a page. It helps readers to quickly understand the details and features. You can draw public interest using visual hierarchy by making the knowledge available and exciting.

5. Modify templates as per purpose

The preparation of different models for the same template is another useful tip for attractive graphics. Holding your monitor or laptop with a pre-made templates folder allows you to design posts easily. Make sure you don’t copy the same template format during making a post for a brand. Make some necessary modifications and you can easily attract the desired customer base. Consistency is another important thing to be looked after. The lack of coherence will impact the image of the brand.

6. Include Call-to-Action

It is not enough for social media post design company to build a brilliant design to attract public interest. Marketers want a clear action from the social media viewer. The audience can only be reached through a call to action. A connect button or contact information should be included in your social media channels so that your customers can reach out to you easily. 

7. Choose a simple and inclusive design

While content should be simple and short on social media platforms, often designers are asked to put extra banners in comparison with regular posts. The social media post design company should render vibrant and pleasing designs in those banners. Regardless of the necessity, learn to combine simplicity with transparency. The simple and inclusive design will easily draw the audience’s attention.

8. Keep it Simple

Last but not least, it’s easy to maintain design. Every time you do not have to be imaginative. Even a simple design can often do wonderful things. Many items can be conveyed through simple designs. Creating the best design does not always help you to achieve your objectives. Don’t try to prove yourself with your design. Look objectively at the designs to see how they can change the viewers’ perspective.

Final thoughts

Consider the marketing objectives and the target audience while designing the social media posts and strategy. Visual graphics are a key component of a social media marketing strategy and can help you to get new clients. A leading social media post design company can help companies to meet their design requirements as well as business objectives.

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Sanju February 4, 2021 0 Comments

Stunning Poster Templates You May Use To Create and Share on Social Media

Social media engagement is hiking up and with that requirement of amazing and stunning content too. There is a constant need for outstanding content to attract people on social media accounts like Facebook, Instagram, and Pinterest etc.

Using poster templates is a unique and so easy way of grabbing the viewer’s attention.

It has been found that Facebook images receive 2.3× more engagement than normal text. To add to this, Twitter posts with images get 150% more retweets than usual.

So, check out this article to find out stunning poster templates and its sources that you can edit and use and share on social media too.

What kind of Social media posts stand out?

Social media posts are such that attract attention of viewers readily. It should grab their attention and should be self explanatory. No one would stare linger than 3-4 seconds if they do not get an idea in first glance. Templates need to be highly attractive and informative at the same time.

Catchy and likeable content should be incorporated on templates to display information. As it is usually said, a picture paints a thousand words. Instead of writing long paragraphs, just add an image that depicts the same.

Create good looking images that stand out all other elements and just attract your viewers’ attention in seconds.

You wish to turn your account into a place that your target audience loves to come back to from time to time. For that you require new and attractive content too.

You cannot use those boring, old stock images all the time. They do not convey exact message that you want to. Moreover, stock images are so vague and boring at the same time. No one even looks at them for 1 second, they just scroll down.

How to make Posts Attractive?

For you social media to stand out, you need amazing and attractive social media templates. The social media images must be ready to share and created in just a few minutes. Spending too much time on one image will not be worth. Reason behind this is short life of social media posts. They will not last long, therefore, do not give too much time to them.

It doesn’t requires hundreds and thousands of dollars to create stunning posts

You can get editable poster templates online. These templates are customizable and attractive. In just one click, you can share your designs on different social networking sites.

All you need to take care of is, create content that stands out and is unique. Using templates as it is can affect your social media status badly.

Furthermore, there are no rules or regulations regarding designing and using social media templates. You can let your creativity work and see the results yourself. Using these amazing templates can provide a new face to your social media accounts.

Creating stunning designs can be possible with various tips and tricks and some of them are mentioned here-

Features of Stunning Templates

1. Contemporary and Bold Layout– Pick out a simple layout and convert it into something unique and attractive. This requires you to choose a bold and contemporary design. This helps is making the text jump out in a simple background and layout. Moreover, this tip is really trending in 2021.

2. Use colour overlaps- In top notch pictures or backgrounds, it can be a little hard sometimes to make text stand out and read. So, as a solution to this you can opt colour overlaps. This is a feature that blinds the background but not completely. You will display background as much is required. This trick can help you to deliver a bold message in an interesting manner. Perfect background stays at its place and let’s text stand out.

3. Use leading lines– It happens sometimes that designers fail to attract the attention of viewers to the main point. In that case, leading lines are a saviour. You can attract potential audience’s attention to focal points by adding leading lines. Otherwise, your target audience may just miss that focal point and you can suffer a great loss because of it.

4. Eye catching background– For conveying messages to the audience, using text on a plain background is a disaster. No one will be attracted to such a piece.  Using poster templates can help you out in this process. Just find amazing and attractive templates online that match with your theme and goal. Use that template to reach your goal. Templates have stunning and mesmerising backgrounds that can be of great value to you.

5. 2 Toned Title– This helps you to create or design something that is better and an upgraded version of simple templates. It pops from the background and compels viewers to have a look at what you wish to show. This technique attracts great attention instantly.

6. Bold colour scheme– In 2021, using bold palettes is trending. Pale and soft tones are a thing of the past now. Using numerous bold statements colour attracts attention and is so powerful and brave. You just need to know how to use bold colours and incorporate them in your style.

7. Custom Icon– You would have definitely come across hundreds of icons online. Why not use them for your social media. Combine a lot of theme icons and create one big icon. It is bound to attract people and think about your design. Moreover, it is undoubtedly creative and unique.

8. Consistent margin– Keeping content in a consistent margin makes you post clear and easy to understand. The message can be conveyed more clearly and easily in this manner. Moreover, this adds a professional touch to your content too. With numerous colours, fonts, images, shapes, your message can get mixed up a little. But presenting it in a clean and clear way can be really helpful to keep things on track.

9. Creative posters– Just let your creativity soar and scribble it all down on paper. Choose what fits your theme and style and just add it to your posts. Designing with creativity doing the main job creates most engaging and emotional posts. It allows you customers to feel and understand what you have to say.

10. Use blocks to organise– in case content in one template is too much. You require something that helps to keep all different elements distinguished from others. They should not get mixed up. Therefore, using blocks is really helpful in this situation. It creates a margin between one element and another. Thus, viewers can easily understand the message without getting confused and overwhelmed.

Now check out these stunning poster templates for your social media pages from these top platforms-

  • Canva- Canva is supposedly the best platform that has a huge variety of free poster templates for its users in huge categories. It can be for Instagram posts, Facebook cover, Twitter or Pinterest. You will get thousands of templates in each possible layout for social media accounts. This free platform is known for template based designing. You need to follow very easy and simple steps to customize templates for your needs. You can even add your own images or background to templates designs.
  • CrelloCrello is an ultimate platform with 20000+ templates for social media posts of different layouts. It has templates in various niches like food, technology, pets, travel, fashion, urban, still life, motion etc. You do not require any design skills to use templates provided on this website.

Image and font library of crello is so huge. It has 260+ fonts and you can use yours too. High quality photos are used in templates.

Create Image and post it in just a few minutes. This saves your time and is fun and easy too.

  • Snappa- This platform is known for creating images occasionally  It is a free website and premium versions come in $15/month. You can use the free version in case you need 3 posts only a month. For more posts, you will have to buy an upgraded version of snappa. All graphics, templates and other facilities are available in both the versions though. Creating designed templates is easy with amazing features. You can download or directly share it on social media platforms.
  • Desygner– Create your own designs with Desygner. It is free to use but charges 9.95 per month for next level creating and  editing. You can use it on desktop, android or iOS. This platform has many unique features. I’m case, you designed your work for an Instagram post but now you want to use it as a Facebook cover, you can simply change the layout. Desygner will automatically rearrange elements according to your requirement.

Further, along with amazing poster templates, you also.get editing tools to customize your work.

  • Adobe Spark– This is a popular platform and you must have heard of it sometime. It is amazing for people who wish to scale for side hustle. Numerous template designs are available here to readily use on social media websites. Dozens of layouts are provided for your use.

Use fonts, images and icons from huge libraries and create stunning and unique posts.

Conclusion These stunning poster templates are easy to create and share on social media accounts. Use these free poster templates to grab the attention of your audience and stand out in the competition.

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Sanju February 2, 2021 0 Comments

Why Businesses Should Invest in a Customized Web Design?

Ready-to-wear outfits are convenient. Go to the store, find something you like, and you’re all set. But sometimes, the mainstream retail clothing offerings don’t fit. Or you’re just looking for something different that suits your mood, character, and style.

That’s why I like customized dresses- my choices to match my needs. But what I like most about customization is how it takes an ordinary, common object and transforms it into something special.

The same can be said about web design.

Businesses come in different shapes and sizes. No two are the same. So you can’t expect their designs to be the same either, now can you?

While it may be cheaper to settle for a template offering an off-the-shelf web solution, a customized website can be a better option in the long run. A well-designed website can provide more value to your business by improving conversions and generating more leads.

But is it really that important to invest in a custom website for your business?

Let’s take a closer look at some of the reasons why.

1. Makes you different from everyone else

Customized elements make a website unique and original. It’s different from the millions of others on the internet. More importantly, it makes your site stand out in the crowd and become memorable. After all, 80% of people recall things they see.

Whether it’s the colors, fonts, layout, images, or videos you use, make sure every element aligns with your business’s character and purpose.

2. Create a great first impression

First impressions are rather powerful. And the first thing people see about your brand is your website. Within 7 seconds, visitors have already made up their minds. Clearly, web design is an essential aspect of online marketing. More alarmingly, HubSpot claims that 90% of online users abandon a site that has a bad design. And the chances of them returning are relatively low.

Spending the time and effort to create a clean, engaging, and user-friendly website that aligns with the image of your business identity is a great way to connect with your target audience. Take, for example, how Logo Design Valley creates a manicured visual identity. The website looks appealing and up-to-date, building a positive image of the company.

3. Access to unlimited capabilities

Every business is unique. But as an entrepreneur, you understand the importance of certain features on your website more than anyone else.

Customizing web design helps you incorporate these essential elements to enhance the functionality of your website, meet business requirements, and keep customers happy. Remember, with custom web designs, the sky’s the limit.

4. Improve user experiences

A flawless website design helps connect with your target audience. That means your website looks appealing, is easy to navigate, and offers all the features that users expect from your brand. Therefore, web design significantly enhances UX.

And since customization is all about making something to a customer’s specifications, customizing website design makes your website more aligned with your customers. A one-size-fits-all website solution is unlikely to offer unique experiences to users. So when you place your customers at the center of your web design, your website immediately becomes more user-friendly. This is what online clothing brands typically focus on.

5. Allows your business to adapt to change

Nothing stands still in the digital world. New technologies are constantly being created, and ideas are continuously emerging. As an online business, you need to keep evolving, too, whether through new product offerings or an upgraded web design. 

A customized web design has the versatility to adapt to changing technologies. It allows business owners to incorporate features that will help support newer ideas. On the other hand, a template website is confining, restricting your website from adapting to change and responding to altering trends.

6. Boost ROI

You started a business to make money, so that should be your ultimate goal. Ensure that all your business decisions contribute to the bottom line. The same is true when considering a customized web design.

Sure, this option is going to be more expensive than if you use a template. But when you offer a better UX and keep potential customers on your site longer, there’s a sure chance that you’re going to generate more business, and hence more revenue.

This is what ESPN did. They redesigned their homepage and added elements to their landing pages that their visitors wanted to see: the result- a 35% increase in revenue. Your customized web design can do the same.

Source

7. A positive reflection on the brand

Your website is an extension of your brand. However, a custom web design reflects an authentic and professional online identity. A stronger brand identity helps build better recognition in the competitive global market. But more importantly, customized websites help promote your brand.

According to Stanford’s research, 75% of consumers base a brand’s credibility on its website design. Therefore, when you make an effort to customize your website, people notice that you care about branding, UX, online image, and whatnot. So they can expect the same level of attention from other aspects of the business, particularly customer service. A design that is modern and inviting gives the impression of a company that is friendly and welcomes visitors to its site.

8. Improve SEO campaign

Template websites can have confusing menus, slow load times, and a general outlook on user experience. A custom website, on the other hand, is tailor-made for a particular audience and business.

And as I mentioned earlier, a custom design enhances UX. So it is bound to have a strong influence on SEO. Google closely monitors and acknowledges how much time a user spends on a website and how many pages they interact with.

A busy web design may be overwhelming to some and could potentially lead to a high bounce rate, which could negatively influence SERPs.

Final thoughts

Web design is a significant investment, not an additional expense. It’s a powerful and effective way to influence visitors to your site. So make the most of this opportunity.

Remember, good website design stems from creativity. As you customize your website, keep in mind how these elements can improve your brand image, and connect with your target audience.

Don’t forget to look at what other businesses are doing. It’s a great way to get inspiration and ideas for your design process. It’s time to get creative and transform your online offerings through a customized web design.

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Sanju January 30, 2021 0 Comments

6+ Advanced SEO Techniques That’ll Double Your Search

So, are you ready with your website to participate in the race of ranking on search engines? Well, I am sure you must have worked hard on your content to make it look good, sound interactive, and much more. However, to your disappointment, that is not enough.

In other words, without SEO, it is hard for the audience to even get to know about your website, forget that they will be able find it from the search engine. SEO can generate traffic for you, can double already existing traffic, can help your website in building a reputation, and much more.

Search Engine Optimization (SEO) is a combined process of multiple elements with an ultimate goal which is to increase daily traffic and reduce bounce rates on your website.

According to Hubspot, 80% of the website traffic comes from queries. It can be a simple keyword like “android developer”, or it can also be a question like “how much does an android app cost?”. Now, you have to figure out a way of answering industry-related trending questions with SEO practices and the content.

Therefore, an SEO expert can curate those queries and make your website answer them. Once you finalize a website and the type of content you want to publish on it, it is highly recommended for you to include an SEO master in your team.

SEO is a recurring and time-consuming process, you will need at least one dedicated person for the task. It also depends upon the amount of productivity you want. Moreover, your content creators will have to create content with their SEO requirements.

Tips To Maximize Your Searches With SEO Techniques

After throwing some light on SEO and its benefits, let’s have some real discussion now. I am going to include some best practices recommended by experts in SEO. So, you would not want to miss this part!

1. Observe Trends And Figure Out Top Searched Keywords

Keywords have the most crucial role in the entire SEO process. You have to observe current market trends and then shortlist keywords accordingly. To observe trends, you can keep up with news according to your genre, or you can use tools like Google Trends. Google Trends help you in filtering current trends so that you can find the most relevant trend according to your target audience.

Now, when you have the information related to the trending event, you need to find keywords that can be used to frame articles according to those trends. Use tools like Keyword Planner, and curate keywords with high search volumes. Remember, keywords with high search volumes might have good competition as well. So, you will need a good strategy to lead the race.

2. Use LSI Keywords

Latent Semantic Indexing (LSI) keywords are used by search engines to understand the content from depth. In other words, LSI keywords are related to the overall topic, but they are still different from actual keywords that you are using in your title, headings, and alt texts of images. The purpose of these keywords is to make search engines like Google realize that your article also covers information about the related stuff.

For example, if you are writing about “tips for building small business apps”. Google can use keywords like android, iOs, JavaScript, etc as LSI keywords to understand the article in depth.

3. Backlinks Are Important

Backlinks are also known as incoming links, inbound links, or one-way links. Backlinking is the process of linking another website with one website. Websites with more numbers of backlinks have a higher chance of ranking on search engines. The reason behind that is that it improves the credibility of the website.

There are a few things you should know about while backlinking:

  • Do not always try to link one website. In other words, try to use 50 backlinks from 50 different websites instead of putting 100 links from a single one. It makes backlinking more meaningful;
  • Create linkable assets like infographics, videos, pictures, animations, etc. Publish their codes with the content and allow embedding, so that people can link your assets on their websites;
  • Create link roundups for weekly, monthly, or annual periods. Include one or two liners representing each best blog you will mention along with their links. This practice is very effective to build credibility.

4. Promote Your Content On Social Media

Social media can play a vital role in building a brand reputation and gaining traffic. Whenever you publish an article, try to promote it on social media platforms like Facebook, Instagram, Quora, Twitter, etc. Use related hashtags, and create specific promotional captions for each platform.

There are a few things you should consider for the Social Media Marketing Strategy:

  • Use trending but relevant hashtags with your content;
  • Create a short but catchy caption with each post;
  • Choose the right platform according to your target audience;
  • Focus on creating more graphical content for promotions;
  • Use paid promotional activities for fast growth.

5. Build A Responsive Website And Keep It Mobile Friendly

While building a website, you have to understand that most of the traffic you get will be from smartphones or tablets. Modern users multitask, so they are not going to open their laptops every time. Your website needs to be responsive to cell phones to provide a better user experience. Also, apart from being responsive, make sure your website doesn’t lose its charm to fit. It still has to look good and provide the same features as it does on systems.

6. Keep Up With Trends And Updates

Your job doesn’t end after the content is published. In reality, whenever you publish something, your work increases. SEO is a recurring process and it can go on forever. Keep a keen eye on new trends, follow new changes that can affect your past articles. Update the new information and promote them again.

7. Other effective ways to generate traffic

Well, apart from the SEO, there are a few ways you can adapt to generate some additional traffic on your website:

  • Hire mobile app developers to develop an app representing your website;
  • Send promotional emails or push notifications every time you publish an article;
  • Use newsletters to inform your audience of your content;
  • Do occasional surveys to promote content;
  • Create articles with a good amount of infographics.

Hopefully, the tips which I have mentioned above will help you in boosting your website traffic. Make sure that you stay updated with changes in Google algorithms, new practices, and crucial events. SEO is a process that includes many elements. Therefore, your job never ends. But a good SEO practice can be fruitful for your business growth.

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Sanju January 29, 2021 0 Comments

Explaining the Significant Differences Between Graphic Design and Illustration

Visual media has transformed how we operate and function dramatically. It has become a source of income and capital for many businesses and entrepreneurs. Many unlimited design services excel in their graphic designing abilities to create aesthetically-pleasing visuals that enthrall audiences across the board. The ordinary viewer consumers visual entities daily in the form of websites, apps, and magazines. But it is the digital aspect of the media that they are the most receptive to. The drive of visual media is to captivate the attention of the onlookers with their entrancing infrastructure. The content is as relevant as the appearance in this aspect.

Both graphic design and illustrations are components of digital media. However, they are often used interchangeably. This begs the question, are they similar or distinct from one another. We will decipher this in detail in this article.

Illustration

An illustration is mostly associated with imagery meant to help convey a story pertaining to the image or explain the linked content. Its purpose is to give context to any visual material, be it their characters or concepts. An outlook is necessary for the illustration to establish a connection with; otherwise, its purpose will become worthless.

Graphic Design

Graphic design as an entity comprises both text and imagery concerning visuals. However, it places more attention on the layout and composition of the imagery and texts. The purpose of a graphic designer is to be as striking as possible enough to capture a viewer’s attention. A graphic design that does not evoke emotions or interest in the viewer at first glance is an ineffective design. Often, a graphic design emanates a sense of urgency for the viewer to emotionally or psychologically compel them to purchase the offered product or service.

Differences Between Illustration and Graphic Design

While the two concepts tend to be mixed together, they are, in fact, quite different from one another. We will elaborate on the areas which differentiate the two and outline their individual purposes.

Tools

Illustration

An illustration can be made by hand, but it can also be created in digital software mediums. Drawings have historically been produced by stationaries and instruments such as pen, charcoal, pencil, and other types of paintings. Modern-day illustrations have asserted themselves within the digital community, expanding their reach online. This makes illustration a conforming entity instead of graphic design, which is only limited to digital support.

Graphic Design

Graphic design is limited to the digital hemisphere; hence its tools are mostly dependent on software and other forms of digital tools. They require formats, texts, colors, styles, and different elements to draw the viewer’s attention.

Intent

Illustration

The intent of the illustration is to convey the message of the text or material it represents. It provides viewers and readers a more vital message and the idea of the content they expose themselves to.

Graphic Design

The primary purpose of a graphic designer is to direct viewers or guide them to a specific action. Illustrations are restricted to drawings; however, graphic designs include many visual components that emanate different emotions from their viewers. Usually, these emotions involve excitement, enthusiasm, or urgency that convince the viewers to buy the product or service the graphic design represents.

Uses

Illustration

Illustrations are widely used in the physical world and elements such as books, newspapers, and magazines. But they can also be incorporated into the digital world as blog posts and other articles online. Illustrations are commonly used in book covers and children’s books.

Graphic Design

The marketing and branding sector mostly uses graphic design to its advantage. They incorporate their graphic design in their website, logos, posters, advertisements, and billboards. Many businesses have opted to hire dedicated graphic designers to work on their behalf and shape their brand’s visual appearances.

Differences Between a Graphic Designer and Illustrator

Toolset

Illustrator

Illustrators utilize paper and pencils as their toolkit equipment. Their digital equipment can either be through an iPad or Wacom tablet.

Graphic Designer

The entire work and skills of a graphic designer are invested in their computers. The majority of their programs consist of Adobe Photoshop, through which they craft their remarkable designing masterpiece.

Skills

Illustrator

Illustrators usually create objects and things that surround them or are present in their fantasies. They can paint objects, people, backgrounds, wildlife, lakes, and many other visually constructible elements. Their skills revolve around sketching, painting, or using other methods to create their artistry in the physical world or digital world.

Graphic Designer

Graphic designers have to take on different elements when they are either designing a website, logo, or flyers. They have to consider the fonts, icons, colors, and pictures that work cohesively to enable their designs to function effectively. They contemplate different colors that evoke other emotions in people, like decoding the fact that red emanates a sense of urgency. They also ponder whether they should select a classical font over an unconventional one to convey their message better. This is a time-consuming prospect for a graphic designer as opposed to the time invested by an illustrator. Designers have to embellish their designs with elements that will reflect correctly with the company’s brand.

Both the responsibilities of an illustrator and graphic designers are essential, but the reality is that the visual design process requires more effort, time, and resources as opposed to illustration. Every aspect of the graphic design needs to be accurate and precise. If you make a mistake in a picture, you can rectify it with minimal damage; however, in the case of a graphic design, one shortcoming of an element can wreck the entire structure. You can always opt for support from a credible graphic design platform such as Designer that will provide you with designers who construct their artwork flawlessly. The differences between an illustration and graphic design could not be more apparent. It should be noted that illustrations are also considered a part of graphic design. A graphic designer assimilates many images incorporated digitally to assist them in explaining their content. You can consider illustration as one of the graphic design elements but never use the two as similar terms.

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Sanju January 28, 2021 0 Comments

5 Collaborative Tools To Stay Connected With Students In Online Learning

With everyone adjusting to the new normal, E-Learning or Remote Learning is something that’s now become normal for students. As teachers move up to online teaching methods, it can be challenging for students to keep the same interaction level as there would typically be in a physical classroom. That’s why it’s crucial to find ways of allowing students to interact with teachers and with each other, even in a virtual classroom. This can be done through collaboration tools available online.

What are collaborative tools?

Teachers are responsible for guiding students and shaping their learning experience. In order to achieve that, it is necessary for teachers to make sure that students should be as attentive as they were in a physical classroom before the new normal came into existence.

Collaborative tools are used for different types of online services that allow people to work together on common projects and assignments, regardless of their physical location. It can be used with something as easy as email or something as complicated as a project management software. The scope of these tools is not limited to the academic use only. In businesses, these tools are used to discuss the integration of essential topics like cloud based payroll process, timesheet management, etc.

How do collaborative tools work?

Even the students who are new to any online learning platform will have some knowledge about communicating through digital means in their everyday lives. Since it is inappropriate for students to communicate with their teachers on social media apps, these collaboration tools can create a space for them to communicate through direct messages, video conferences, and online group tasks.

To say that kids in today’s generation won’t be familiar with technology would be a wrong statement. Kids these days know their way with smartphones better than we adults do. With technology developing at such a fast pace, kids have become tech-savvy.

To ensure that students get the best E-learning experience, it is important for teachers to pick the best collaborative tools.

Some of the most commonly used collaborative tools are-

1. Zoom

Zoom is a video-calling software program developed by Zoom Video Communications. The free version of the application comes with a video chatting service that allows up to 100 participants at once with a 40-minute time restraint. This video-chatting tool provides users to attend a meeting from their desktops, laptops, or mobile devices. 

Zoom comes loaded with features like

  • Personal Meeting ID- Zoom provides its users with a private meeting ID anytime they create an account on Zoom. This ID number helps them attend or launch meetings.
  • Zoom is accessible on all devices; Windows, MAC, Linux, Chromebook, Android as well as iOS.
  • Screen sharing- Zoom lets its users share screens on other devices they want to use. Users can switch from mobile to web or vice-versa on their devices.

2. Skype

Skype is an established telecommunications application developed by Microsoft Corporation that specializes in providing audio and video chat services on computers, tablets, mobile phones, and smartwatches. Skype also provides users with Instant Messaging (IM) services through which users can exchange audio and video clips and images.

Some of the features that make Skype a collaboration tool

  • Users can add multiple contacts and make Skype a conference calling tool. It allows up to 24 participants per video chat.
  • Screen sharing.
  • Skype lets users create groups on their application and access IM in group chats.
  • Users can transfer files while already on a call, making it easier for teachers to share notes about what they are explaining.

3. Facebook for Education

Facebook is a social networking site that helps users connect with each other and their family members. Since Facebook was already famous and a commonly used app among kids and adults alike, Facebook decided to launch Facebook for Education, a platform for E-Learning. Of all the tools, Facebook seems to be the most effective because it’s commonly used by a wide range of people. Students can engage in classroom activities by being in their own space, therefore not shying away from their work and allowing them to share their opinions and information.

Facebook provides features like

  • Workplace- Facebook provides Workplace as a tool to connect, communicate, and collaborate on desktops and mobile phones with features like audio and video calling, group chats, and individual chats. 
  • Facebook Groups- Facebook groups help users connect with people who have similar interests as theirs.
  • Messenger- Messenger allows users to connect with other users and talk to them one-on-one.

4. Hangouts by Google

Google Hangouts or Hangouts by Google, is a video messaging tool developed by Google that allows users to collaborate with features like instant messaging, video calling, image and file sharing, and screen sharing. Hangouts can be accessed on Google’s website or via their mobile application available for both Android and iOS. Hangouts is the best collaboration tool for teachers willing to engage their students in collaboration online. Hangouts allows users to interact with each other despite their geographical barriers.

Other than features like messaging, video calling, and screen sharing, Hangouts provides other unique characteristics like

  • Ease of use- Hangouts’ user interface is easy to figure out, and users can learn how to use it without any instructions. Google also provides users with any help that they may need while accessing the app.
  • Privacy- Hangouts respects your privacy by accessing chats to users only you invited or added. However, for security reasons, Google can access your conversations.
  • Accessibility- Hangouts’ organized headings and landmarks make it easier for users to navigate everything.

5. Google Docs

Google Docs is a web-based word processor offered by Google within its Google Drive Service. Google Docs is accessible on the web, as a mobile application for Android and iOS, and as a desktop application on Chrome Operating System. Google Docs can be accessed by E-Learners to collaborate on their team projects. Users can have access to so many amazing document templates for free.

Some of Google Docs’ unique features include

  • Talk instead of typing- Google Docs allows users to use their voice instead of typing with the help of their voice typing tool.
  • Offline mode- Users don’t need the internet to access Google Docs(except for when you connect. You can set it up for offline use after that.).
  • Google Docs’ unique sharing facility allows multiple users to review and edit a document simultaneously.

Final note-

Using collaborative tools is essential as it helps increase students’ interest while learning online. The tools listed above are all smart choices for smart learning.

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Sanju January 26, 2021 0 Comments