Over the past few years, technologies are continuously changing worldwide. We are living an upgrading life than we ever imagined in our wildest dreams. But there are a few great people who not only dreamed but made it come true with continuous effort and consistency. They are tomorrow’s future and eminent data science personnel who change the world in multiple ways and set a new bar for living a better life.

Have you ever thought about what made these technologies so powerful and popular at the same time? It’s nothing but programming languages like Python and R and their libraries that simplify the whole technology with advanced algorithms.

Yes, you heard it right. Python is not a new language anymore, but its popularity keeps growing over the past few years due to data science, machine learning, and artificial intelligence.

Python’s Top-Notch Applications in Data-driven Decision Making

The world is too excited about data science and data-driven decision-making, and those who have a career in it have a rewarding career. Intelligent coding algorithms help us to understand the business inside out, in all aspects. Where we once had some raw data, but now we talk about complex data. Whether it’s a big or small enterprise, the world runs on data, and you need data to make any business sustain in this world.

Data analysis is overwhelming; the more you get into it, the better you know the business insights. But that is not what we are talking about, other than data-driven decision-making. So let’s learn about some of the best applications of Python in data-driven decision-making in detail.

Sometimes how well you know Python and its algorithms define how much you get out of it. This blog aims to make you understand the importance of Python in modern days technologies.

Web Development Using Python

You see the best animations, UI and UX when you type the website address and hit the keyboards’ enter key. Have you ever thought about what made it easy to develop such powerful and lightning-fast websites despite having so much content in them? Its Python that handles the content management system simplifies the web developers’ process using lazy images concept for faster loading.

The most popular web development frameworks are Flask, Django, Pyramid, Bottle, etc. And best CMS includes Django CMS, Wagtail, and Plone Content Management System.  These advanced CMS platforms provide additional security, easy scalability in the development process using advanced protocols such as HTML, XML, FTP, etc. Python libraries not only enhance the functionalities of the web applications and help in developing them seamlessly.

Game Development Using Python

Python is not limited to website development anymore. It has already spread its mark in game development too. Have you heard about the famous games of the ’20? Then Battlefield 2.0 stands the tallest on the list for its popularity and flexibility.

If you are wondering about some of the great Python libraries for adding 2D and 3D graphics to your playing, then the set of libraries are PyGame, Pycap, Construct, Panda3D, PySoy, PyOpenGL.  Their popularity due to Python is Sims 4, World of tanks, Eve Online, Disney Toontown, etc.

Artificial Intelligence and Machine Learning

Python programming is one of the top-most programming languages globally and most favorite for machine learning and artificial intelligence. The most creative brain behind most innovative technologies focuses on intelligent decision-making.

Python advanced libraries provide a handful of opportunities for developing ML and AI-powered solutions to machines. Since Python has opened many possibilities to the intellectual world, there is a steep rise in Python’s demand for data-driven decision-making.

Python has the most outstanding stability and top-notch security for handling intensive computations that help develop AI and ML systems runs smoothly. Python’s vast library collection facilitates developing new models and algorithms to integrate with modern technologies seamlessly.

Some of the prevalent Python libraries are SciPy, NumPy, Keras, Pandas, Tensor Flow, Scikit-learn.

Image and Text Processing

Have you ever come across a captcha that asks you to choose the right image, or types the right words that you read or hear for more security, or prove that you’re not a robot. And when you click or type the right words, you can download or open an account there. It’s on advanced ML, deep learning, and neural network algorithms (based on KNN Algorithms) that learn from themselves. For seamless functionalities, Python offers plenty of libraries that purely focus on image processing.

They are OpenCV, Scikit-image, Python Image Library (PIL). Some of the image processing platforms that use Python are GIMP, Corel Paintshop, Blender, Houdini, etc.

But text-processing is highly impossible with natural language processing (NLP). It allows handling an enormous amount of data by giving you the flexibility to arrange them as per your choice. You can use NLP to sort lines, extract texts, format paragraphs, and many more text processing things.

Data Visualizations Using Python

Data plays a crucial role in the modern world. It’s the customers’ critical understanding and their choices to create the right products for gathering and analyzing essential insights about them. The entire domain of data science revolves around; identifying problems, data gathering, analyzing and exploration, data analysis, and finally, data visualization for better understanding.

Python ecosystem offers various libraries that can help you solve critical problems and help in better decision-making to keep data science on the front line. Some real-time use Python libraries are TensorFlow, PyTorch, Pandas, Scikit-Learn, NumPy, SciPy, etc. helps in creating the best ML and deep learning models with data crunching and manipulations.

But not everyone understands this data without graphical representation, and to communicate with the stakeholders, you need data visualization. Python has multiple libraries for visual expression, including Plotly,  Matplotlib, Seaborn, Ggplot, Geoplotlib as the most advanced data visualization tools.

Final Words

Python is the most popular programming language globally. It had many advanced libraries and enormous functionalities that helped in seamless integration and coped with modern technologies. In this blog, we learned about various Python libraries, their best use cases, and applications in data-driven decision-making.

In the field of digital marketing, there are a lot of acronyms to remember. To name a couple, you have CRO, CTA, SERP, and NAP. Since NAP is such an important component of the local quest, we hear a lot about it. Although the definition of NAP is relatively simple, there are some complexities to be aware of, especially NAP continuity.

Local SEO companies ‘ strategies vary significantly from conventional SEO strategies, and NAP plays a crucial role in this niche. Name, Address, and Phone, or NAP, are crucial information that assists consumers in locating a company in their local region.

What does NAP stand for?

Name, Address, and Phone Number (NAP) is an acronym for Name, Address, and Phone Number. Since search engines like Google include NAP when deciding which businesses to include for geo-targeted searches, it is important for companies wanting to perform well in local organic search results.

Google and other search engines, according to local SEO companies, cross-reference your NAP knowledge through a number of websites as proof that you are a legal company. A made-for-SEO spam platform, for example, is very unlikely to have a physical address posted on their webpage, let alone clear NAP details on forums varying from city databases and Yelp to the Internet Yellow Pages. The further “local citations” you can generate using clear NAP data.

What is NAP consistency?

The precision of a location-based company’s Name, Address, and Mobile number in all business pages, local databases, social media accounts, and sites are referred to as NAP Consistency. For local SEO, it is commonly regarded as a search ranking factor. Bear in mind that your homepage URL is the most critical thing to maintain consistency.

NAP continuity should be regarded as a cornerstone of every local SEO approach. It’s a good old-fashioned ad. Consider it “table stakes,” or the minimum amount to participate in the local quest game. It’s the first place to start if you don’t have any cites or if they’re inconsistent around the internet.

NAP consistency is critical not only for search engine ranking algorithms, but it can also have a significant effect on how customers perceive the company and whether they have a favourable or negative experience with it. Although NAP is straightforward, there is a lot of stuff going on beneath the surface to ensure that your local search activity is streamlined and effective for your business.

Why is NAP consistency Important?

NAP Consistency not only introduces the company well to prospective clients but also sets us up well for SEO.

Search engines want to support consumers and seek to appropriate statistical that are reliable, unique to the user’s position, and eventually useful. NAP aids search engines in extracting local results for geo-targeted searches and increases search engine confidence in your market.

In terms of SEO, consistency in your NAP goes a long way toward marketing your company to nearby consumers in a prominent location. Finally, NAP is one of the factors that influence search engine favorability, resulting in higher search rankings, local organic traffic, and, as a result, more leads.

It’s also common knowledge that citations are used by Google (and other search engines) to collect information about a business. Google simply tries to collect as much data as possible from a company in order to better understand it. This means that the amount of citations it will find, the precision and durability of that data, and the nature of the sources from which the data is gathered all contribute to the search engine’s ability to construct an image.

If NAP consistency is visible throughout the board, it’s interpreted as an indication that the data is right, implying that Google will safely deliver the same information to searchers. A lack of NAP continuity, on the other hand, is a red flag that erodes confidence and hurts rankings.

NAP and Local SEO

Local SEO is largely focused on these data, and the two work together to provide further benefits to the company. And if your brand is running paid campaigns, you will always rank at the top simply by maintaining consistency.

If you’re new to local SEO, the first step is to make sure your business is included on one of the big local listings websites. Be sure you’ve checked the accounts with the same details on different sites as you’re building them. This easy step will ensure that your local optimization is smooth and painless. If you’ve nailed down all of the specifics, you can start advertising your company on social media to gain momentum.

Companies that are able to optimize for local search will reap a variety of benefits. According to studies, searches with a local emphasis had much higher purchasing intent: Burke, a consumer consulting firm, discovered that 75% of all local searches ended in an offline shop visit over the next 24 hours. Local searches are now more likely to be done on the go through smartphones, so companies that rank well in these searches would benefit from higher foot traffic.

How to know that your NAP is consistent?

Google your company name and the city where it is located and see if your NAP is consistent. If you notice differences, your NAP isn’t consistent. A few online resources that search for NAP accuracy are also available.

NAP consistency results in more traffic to the site

 NAP accuracy is vital to the buyer experience and can assist a local consumer in transitioning from searcher to customer but only if the data is reliable and clear.

NAP could be found in a blog post, a summary, a Facebook profile, or the Yellow Pages, and it must be correct in order to gain search exposure and guide the user down the buying route. This will almost always include a visit to the website. Your local rating positions will be limited if your NAP is unreliable or misleading, and local users will be turned off from accessing your platform.

The simple truth is that the more reliable your NAP is, the more referral traffic you’ll receive to your site, whether it’s from a google results website or a reputable third-party site that displays accurate market statistics.

Tech savvies lookout to experiment with applications based on various designs, niches, and many other categories. However, it gives a pleasing experience if the design is top-notch. Design in apps plays a major role as they pull the eyes of a cold or warm audience based on the look and experience. Thus, design plays a very important aspect in launching applications for mobile and tablet.

The android tablet development system works wonders when it comes to designing applications. However, it is ideal to understand the designing techniques and tricks to pull out the best demanding and attractive design that can be created.

Below is the checklist to understand the considerations while designing the application. These details will give an ideology to prep you for penning your ideas.

1. Choose the right layout – It is important to choose the correct layout and design while planning to launch an application. The design must consider and fit within the layout of the mobile phone and tablet. As it delivers a better user experience. Most of the mobiles are viewed in portrait mode but tablets prefer a landscape mode depending on the type of design introduced. So keeping this in mind the designer must create according to the layout.

2. Remember the space – While tons of ideas must fit in the space, it is ideal to utilize the correct space as too many words, designs or layouts will not be encouraged by the end-users making them uncomfortable to use such applications. Hence, one must be cautious to use the given space in a manner that is appealing yet productive

3. Understand the dimension of each phone – Phones in the market are launched in various sizes, modes, and outlines. Creating a design to match such a dimension in mobiles and tablets is a challenging task. the application design should be in an appropriate manner that fits which can be easily launched and used by the end-user.

Else, a person must provide a unique design for tablets and a unique design for mobiles to differentiate. Remembering this note will help the designer to crate individual outputs from the initial stages only. E.g.; the iPhone series has a different inch dimension making it unique from each model. It is the same with the Miseries where unique designs are launched to compete in the market.

4. Text and patterns – While we talk about the layout and designing structure, the font and styling also play a very vital role in this area. Tiny or large fonts can depend on the type of style made. However, it must be readable and user-friendly for the end-user. It is ideal for a design to use pale yet attar time rather than those higher and styling font patterns. A clever designer ensures that the right ample space is utilized for a pattern and font style making it look appealing. Fonts must not give a high dramatic look as not every end-user would prefer such a design. Hence, the ideal way to impress the customer is to choose the font, try out various methods according to the niche and examine which works best.                                                                       

5. Stick to a design that works – Though your mind provides multiple design thoughts, sticking to one such traditional design works the best as this can be cost-effective. But trying out and examining various creations will let you choose the best one that impresses the audience. However, the budget can also be a constraint for a trial-and-error method. Research about competitors’ design and the response data may help you understand the trend and create according to those trends and designs.

6. Design and App Updations – To pace up with the market, it is ideal to update oneself with current affairs. These trends will help a person to analyze the customer’s attractions and end up creating those which appeal to the end-users. Frequent yet valid updates are mandated as per the market suggestions to rank oneself in the market.

7. Back button and system bars – These key elements are mandated for every application design, and these are the navigation keys that help a person to move every page or choose the options available in the application. Hence the better structure of these keys is very important as these keys will be majorly used to take any action in the application. The buttons present in the key must be user-friendly and noticeable so that it guides well through each page.

8. Color standards – Making an application look colorful may be a good idea but it depends on who uses such applications. People may not prefer to use bright light colors which hurt the ye but few prefer to use fluorescent colors. Making it natural for all the users is ideal as the application needs to look presentable and friendly that doesn’t hurt eyes. Hence, one must be mindful while choosing the color combinations.  

9. Notifications – Who likes to have frequent pop-ups though it is not set by the user? Won’t it be disturbing for the user or any other person? Thus, a program for notifications must be set in a manner without any bugs to avoid unnecessary tech issues. with a bad experience, the customer may lose out interest in using the application. Proper reminders set must pop up as per the requirements.

10. Settings – If a person doesn’t like loud noise or any background, music, they tend to reduce the tone. However, if a person wants to experience the landscape or a portrait view, he must be in a position to change the application as per the desire. This is where the setting plays the role. This must be designed in a very easily approachable manner that can be self-adjusted.

11. Application details in precise – For those who are keen to know about the application in detail, a manual may help them to know more about the style of creation which may inspire them to work on such projects or similar projects. This can also be helpful in the form of case studies as well.

The other factors that one must consider are the Touch appearances, logo design, and navigation. They also play a major role while designing an application. The user must find it touch-friendly with an easy, attractive, and recognizable logo design. Easy navigation another strong note that a user notices while using the application.

Conclusion –

 A good user interface and user experience will attract more consumers to use the application making it popular. Also, mention not it must be bug-free and that’s the best part a consumer can get satisfied with. 

When starting a small business, their focus is on how to get through their first customer’s door. They can rely on traditional thematic forms of advertising such as print ads and coupon fairs, or even large signs on the side of the road. They can trust because they know they are delivering a good product or service, so it’s only a matter of time before customers find their way to them.

This strategy can bring a complex business strategy, but there are better and easier ways than this. The huge marketplace of online potential for small businesses should be considered. Nowadays, there are several digital marketing services, India you can choose for your company.

Exposure to Your Target Audience

 The marketplace has consistently become more competitive. In digital marketing, the various digital display ads and social media marketing platforms used for communication and advertising are where customers are already meeting them.

 Even better, with today’s technology, we can reach target audiences across multiple devices (computers, tablets, phones, etc.) and even deliver ads when they use apps on their phones or play games. Digital marketing helps advertisers reach out to a hyper-specific audience by mixing any combination of user groups with a single audience.

 Although the example is tongue-in-cheek, it helps to create a key theme, the more precise the audience, the more expensive it will become.

 For Generate Better Revenue

 High conversion rates provide lots of profitable leads through effective marketing and advertising strategies. And more lead means higher earnings.

 Talk to the digital marketing expert and their official source, to create your own unique strategy that will keep you out of the competition.

Gives Direction and Goals

 Without specific goals, it becomes difficult to know exactly what you want to promote online. Writing a defined marketing strategy will help companies address important questions, how to sell to whom, define your target audience and create effective digital programs and run a successful online campaign.

 Track and Monitor

 Using analytics tools, marketers can test for different ad content and manage how audiences respond to each promotion. Analyze the number of visitors to your website, the number of pages, the average time a user spends on your website, bounce rate, conversions, and your growth over time. 

Increases Reach

 Through digital marketing services, India, you can strategically focus on reaching and increasing the visibility of your brand. Audience enduring marketing is published as an effective tool to reach a target audience, but if you go beyond this category, digital marketing can help you reach the overall reach. Also, digital marketing will provide you with new ways to target your audience, as well as gives great exposure and recognition to effective brands.

Through blog content, social media and search engines reach out to customers you missed and need to engage with. Internet use has doubled in the last decade, and this change has greatly affected how people purchase products and interact with businesses.

 Brands Become More Interactive

 Specific digital marketing campaigns such as social media marketing, blogging, improving search results, text messaging, online advertising, email marketing, and authorized marketing can help you give your customers a more personalized experience. Businesses grab the attention of their audiences with short online videos. Images, infographics, short videos, client story national staff keeps your audience informed, entertain them, and engages ideal customers.

 Re-marketing on social media shows what customers have left behind and gives a constant reminder of your brand. With personalized advertising content, you can become more interactive with your consumers and stay on top of their minds and encourage them to make future purchases.

Builds Brand Reputation

 Digital advertising or marketing lies in its ability to attract targeted traffic. This type of audience for your content may already be ready to learn more about your brand, products, and services and be interested enough to buy the offer you offer. Delivering what you promise will help you build better relationships with your target audience, change their paid customers that will return on a regular and uninterrupted basis – and have more conversations with your site.

This will be beneficial for your brand’s reputation, as satisfied customers will probably tell other people about their experience with your brand, product, or service. Your brand reputation will go viral as expected, opening new doors for several opportunities to reach larger markets as well as achieve business growth.

 Ensures Business Survival Online

 It is a common occurrence for brick-and-mortar business visitors to enter their stores, shake and observe products then many types of people like them come and go, but the target few can actually make a purchase and, if satisfied, at a later date. More to come. If you get something later and less, your brick-and-mortar business will close sooner or later.

It can be compared to your business. Even if you have several website visitors, but none of them ever convert, your business will also cease to exist. Targeting the right kind of people who deliver the right kind of results is the digital marketing that ensures the survival of your business.

Costs Less

 Diction-themed marketing campaigns, including print and television, are more expensive due to the cost of resources and the difficulty of tracking ROI. Digital marketing targets use research and analytics to quickly determine which methods are working well and which are not valued for the company. Thus, most digital marketing services, India channels tend to be less expensive from the start and prevent additional spending on endless performing promotions.

 Email Marketing Still Communicates Best

 A good digital marketing strategy, official source should meet the preferences of the audience Most people, in fact, prefer to hear from brands through email, making a strong case for an interesting email marketing strategy. Email marketing sends targeted messages in front of customers and potential customers. When automated, trigger emails can even be sent automatically based on customer activity, further personalizing the conversation.

Video marketing is believed to be a billion-dollar opportunity for your business. Live stream shopping is among the most powerful tools to increase sales and if leveraged thoughtfully it can also be the most powerful marketing strategy for your business. You can simultaneously record and broadcast your online streaming show in real-time. After many surveys, this has been observed that live video marketing is a fortune-worth opportunity, so live shopping is considered a valuable asset when it comes to the promotion and generation of revenue.

Listing down few ways to use live commerce as a sales tool:

Create pre-event trailers and notifications

To host a good stream and generate revenue you need to start sharing a lot of event teasers and send notifications through different platforms so that your audience becomes aware of the live stream shopping show. Host a pre-event campaign a few days before you plan a show as it will help you start good and have a better impact.

You can also multi-stream your show that will allow or help you stream or post your stream video to all the connected social media platforms.

The growth of live stream shows is calculated by the number of viewers that joined and got engaged during a show. To make your live stream shopping show a success, you need to start promoting your show as early as possible so that the maximum audience is well aware of the live shopping show.

Plan Your Video Ahead

Video commerce doesn’t necessarily mean that you have to present it on-the-spot. It is best if you pre-decide the format or the functionalities of your show and create your content beforehand.

You can present your live shopping show in different forms like having a panel-discussion, a talk show, conduct an interview, or can also have a Q&A session. Once you decide the format, it becomes even more straightforward to create the content or say script of your show without missing any critical or detailed information with your customers.

Live stream product launches and demo

Influencers, celebrities or brand ambassadors leave a lasting impact on audiences as people trust known faces. When you plan to launch a new product in the market and want your audience to purchase them all you can do is invite an influence, celebrity or an predominant personality to encourage audiences to purchase.

This method is considered to be quite impactful and it ensures to bring invested returns quickly.

A celebrity demonstrating your products will help audiences to be familiar with a new product which pushes them to shop from you.

Give “buy-now” discounts

A lot of customers are considered impulsive buyers. Providing them with a buy now option will surely attract them and make them click on the buy now button. When offered various discounts and deals on the “buy now” opportunity will surely encourage them to make an instant decision.

You can also create a feeling of urgency among the customers by offering them a limited period discount.

Hosting competitions

This process is very similar to the “buy now” option but in this process, you encourage your audience to participate in a competition, which will help you find out a winner who will have product or brand-related knowledge.

The prize that will be offered to a winner can be the new product launched, a gift hamper, free services, a discount coupon, etc. This method will help your brand create awareness and knowledge related to your brand and products amongst customers and help your brand to bloom.

Prepare and host a live streaming webinar

Live webinars provide a great advantage as it allows the audience to see your live performance. It also offers a space for the Q&A session, live chat option and to share your experiences.

Multistreaming a live show

It is always beneficial to broadcast your show on various social media platforms to grab the maximum audience as you never know which platform will bring the most audience from. Thus, audiences present on different social media channels will get a chance to see your live stream show and help the brand to reach maximum people.

Conclusion

Live commerce helps build and establish a strong relationship with their customers and expand a strong demand for your products. By incorporating live commerce in your business, you can easily, quickly and efficiently develop your brand reach.

Leveraging the right set of strategies for your live stream show is essential and beneficial as it will eventually boost your revenue, brand awareness and improve product sales.

To incorporate all the ways mentioned above, you need to have a proper live shopping solution. With Channelize.io live shopping solution, you will be able to see a positive impact on the following:

• Cost per acquisition (CPA)
• DAU & MAU – Reach & Engagement
• Average Session Time
• Organic acquisition traffic
• Repeat customer rate

To know more about any customisation details as per your needs and any other detail, you can email us at info@channelize.io or visit our live shopping solution page.

While dealing with designs on Photoshop, the designers working for manpower consultancy and other businesses usually have some deadlines to finish the given project. Therefore, to do so, it is important that the designers are aware of all the shortcuts that can be used in Photoshop. These are the basics while working on the application and should be learnt by all designers when they work for a manpower consultancy so that they can complete the designs quicker. This is important because not even some professionals are aware of these shortcuts. Therefore, provided below are some shortcuts for the designers to know and learn.

1. Copy CSS

There are two aspects of design, namely creative and coding. Many designers are involved in both these aspects as the manpower consultancy and other companies may not hire two people for a given project. Therefore, the designers who are also involved in coding their design needs to know about this shortcut. This shortcut may help you in copying the Cascading Style Sheets or CSS of not just one but each and every element that is present in your whole document. This can be done in the following way. The CSS has layers and to copy it, you need to click here on the layer you want to choose and then select ‘Copy CSS’ option. For use, a sneak peak of the CSS is visible on the clipboard.

2. Adobe Preview

This is looked upon as a great feature by most of the designers. This is because as the name suggests, it provides a preview of your designs. This means that it allows you to look at your designs on a particular screen size of your choice. This comes in when the designers have to check up if each and every pixel looks perfect on every device.

3. Artboards

In comparison to the other basic shortcuts, this one might be a bit of a niche one for the professionals who have been spending some time creating designs. This is because this feature or shortcut is a new addition to the Photoshop CC and therefore, the designers new to Photoshop might pick it up easily. For the UI designers, it is imperative that they employ several art boards because it proves to be a necessity. These multiple art boards are used in just one single document. This is done so that the designers feel that they are working on Illustrator and are able to put up their mockups on separate screens.

4. Saving designs for web apps and device apps

The saving of designs can also take time and be a hassle that may encourage designers to forget doing so. This could lead to a disaster if the computer lags at any stage. Therefore, to learn the shortcut for saving the design is essential so that it is simple and easy to remember and do. Usually, designers use the option on the menu bar to save their designs. The shortcut to do this is to press Ctrl+Shift+Alt+S for Windows and Cmd+Shift+Opt+S for the Mac devices.

5. Eyedropper Shortcut

There might be times when while using the brush tool, you might not want to use the colors on Photoshop. Therefore, there is an option known as the eyedropper tool which can help you choose a particular color from an image too. But when the designers working for manpower consultancy agencies and other companies want to select this tool, they need not look for the tool on the panel and click on it. Instead, for temporary switch to the eyedropper tool, they can hold Alt or Option key and then once they release, the brush tool will come back.

6. Lorem Ipsum Generation

When mocking up for an application or a website, the UI designers might not always have access to a copy that might work for content. Therefore, Lorem Ipsum is available for the designers to choose and work with. Many professionals and beginners usually work with an application on the app that provides them with a tool that generates the Lorem Ipsum function. However, it is important to note that this can be done through Photoshop too. As some designers might not be aware of, Photoshop too has the Lorem Ipsum function. After drawing a text box, the designer can select the ‘Type’ option from the menu bar and then select ‘Paste Lorem Ipsum’.

7. Altering the units of measurement

When creating a new document, there might be some default settings on it that may need to be changed. Therefore, any UI designer working for organizations like a manpower consultancy or different brands may go through the struggle of changing these default parameters. One of these is the default measurement provided in inches more than often. To change this into pixels or any favored measurement of your choice, the designers might have to go to edit option, select preferences and finally go to units and rulers. However, it is easier to just right click on the ruler given around the document and select the appropriate measurement.

8. Copying shape attributes

This is the same as the copying of the CSS layers that was mentioned above. This comes in quite handy when the designers feel the need to or have to set about designing more than one shape element. When you copy a shape attribute, every property along with the color etc gets copied. This can be done by a right click on any layer, the properties of which you want in your copied attribute. Then select the option Copy Shape Attributes and finally choose the layer you would like to copy these attributes to.

9. Fill the layers easily

This function allows the designer to fill any layer of their choice with the color of their present foreground and background. This basically works towards finishing the design as soon as possible. For the Windows devices, this is done by pressing Alt+Delete for foreground and Ctrl+Delete for the background. For the Mac devices, you can press Alt+Backspace for the foreground and Cmd+Backspace for the background.

The use of WordPress requires you to keep creating content that engages the users and make sure that the site has been optimized so that the rankings for the site automatically improve. This also frees the website of any technical lags and increases its usability too. The WordPress site will help you take care of the fundamentals that help the site to rank on the search engine. However, this may also need some tips and tricks so that the rankings of you site may improve further. This can also be done if the brands hire SEO expert for their site.

1. Select the themes which improve SEO for your site.

In the process of installing WordPress, there may be some default themes like the ‘Twenty Twenty’ which may be displayed in the beginning. But it is not the best alternative to select the default theme and it may be better to keep looking among themes. WordPress provides users with multiple themes which are free and when choosing one, make sure that they are SEO friendly so that your rankings improve.

2. Consider host providers which might be best.

The provider chosen by you for your site should be one that you can rely on. There are some more factors to consider before the final selection like the speed provided and the security that the site gets. These factors must be thought about and discussed when the companies hire SEO expert who can provide professional tips so look at this site.

3. Look for free plugins before optimizing the site.

It is important that the site be optimized but before that, the focus should be on the installation of a free plugin for the WordPress site. You may go for the commonplace ones like the All in one or the Yoast SEO. This might be selected by the companies that hire SEO expert by discussing this with them. The most common misconception is that the plugin may help in optimizing the site. This is not the case as it just eases the process for you.

4. Include the ‘last updated’ information on the site.

The content for your WordPress site should always be updates whenever there are any changes in the relevant information. But what confuses people is that whether they should include the modified date or remove these dates altogether. The best option here is to include the last updates or modified date so that the users know that the content is not a thing of the past.

5. Context can be useful for the users to understand content.

This can be done by the Schema markup which adds context to any type of content or data on your WordPress site. This leads to an eventual enhancement in the SEO for the site. This is because the search engines like Google are now able to comprehend your content and this means that they can mould it in several ways.

6. Use Tags for the pages to categorize your content.

WordPress provides you with the option of categorizing your content or placing it under different relevant tags. The brands hire SEO expert so that they know how these tags and other functions work. This option assists you in separating contrasting content and grouping similar content for the ease of the users.

7. Just the optimization of content may not work well.

This implies that the optimization of images is beneficial because it leads to an improvement in the speed of the site and its efficiency too. The images may contribute to the site slowing down in a major way. When the WordPress sites contain a lot of images within their content, the page size will inevitably increase. Usually this happens because the images have not been optimized.

8. Add descriptions and alt tags to images.

When there are images added to your WordPress site, make sure that you include alt tags for each of them. These actually lead to assistance of the visually impaired users in accessing your site. Along with it, they might serve as context and descriptions for the images added. Make sure that the alt tags attached to images clearly describe what the images are all about.

9. Optimize the file names for the images added too.

Everything that comes under your content in your WordPress site should be subject to optimization. This means that all images and media should also be rich. When uploading an image to the site, check the file name too. This means that the file names for images should be the content of the images in a few words instead of the useless file names that get saved in the library.

10. Relevance of topics for different pages should be established.

When you hire SEO expert, they might advise you to use internal links for the content on your site. This basically saves the relevance of topics for different pages in the site. It adds to the ease of users while navigating the site and pages. This process is very easy and simple to follow. The content that needs to be turned into a link must be highlighted and then the link option present in the tool bar must be selected.

11. Headings for the site need to be optimized too.

When you create the default URL to your WordPress page or site, the title or the heading should be optimized too, along with the other elements. The heading provides a sneak peek of what the content inside is all about. Therefore, the title, headings and the sub headings need to be clearly geared towards the content inside.

12. Carry out keyword research to improve rankings.

While optimizing the content within your site, you may get confused as to the keywords that should be used. This is where the keyword research comes into use. When you start off with search engine optimization, keyword research must be one of the first steps. The keywords are the main factor in planning the content for the site.

The main job for the graphic designers is to create visuals that seem to be aesthetic to the users of the application and the companies hire graphic designer to do so. It is also done to create visual appeals in the software that they work on through their unique designs. check here for some tips that might come in handy for the graphic designer who wants to create designs for digital marketing.

1. Be decisive when it comes to the designs you create.

Quite a lot of graphic designers are confused when it comes to the creation of a graphic design. No company wants to hire graphic designer who is confused about the visuals he needs to put out. Therefore, no matter what, make sure that as a graphic designer, you have an idea about the designs you are creating. This includes whether the marketing strategy deserves a simple and minimalistic design or a complex one.

2. Try to be quick in the process of creating the designs.

As the companies may be anticipating the release of an application they may hire graphic designer with a deadline in sight. For this reason, the designer needs to do everything they can to complete the given project before the deadline. Therefore, the one way to complete the designs in a quicker manner is to learn the shortcuts of certain basic functions. This may eventually result in the designer saving a lot of time that they can dedicate to complex issues.

3. Experiment with different colors in your design.

When the users look at your design in the digital marketing mediums of the company, they would firstly not focus on content. The whole purpose of designs are to attract the users through different and unique visuals and for this, colors are an essential element. Therefore, when creating the designs, the graphic designer needs to settle on a color combination with the use of color wheel. This is also known as the color palette for the brand and can either include complementary color or contrasting ones, according to the requirements of the brand.

4. Use infographics to your advantage in the graphic design.

When it comes to digital marketing, the design has to be rendered in a way as does not tale up a lot of time of time for the users. This is because the users online do not want to waste their time decoding messages from brand. Therefore in this case, the use of infographics can be beneficial as the text and images can relay the message in a very simple and quick manner. This is because the infographics usually increase the attractiveness of the content and therefore enhance the readability of the brand marketing.

5. Customize the designs in both an attractive and professional way.

When the companies hire graphic designer, they usually let them take over the project for the graphic designs and only explain to them the brand identity and requirements. Therefore, it is necessary that the designers understand the explanations and instructions provided. This is done so that the designers do not go ahead and focus on just one aspect of the graphic design. The designers need to keep in mind that the designs should be engaging as well as professional and basic.

6. Go for a pattern instead of an individual design.

The companies hire graphic designer for social media posts too as it is an important part of digital marketing. The designers therefore, while working on these social media posts, should always strive towards creating a pattern or string of around three posts. This keeps the users in anticipation as to the next upload and provides leverage to the posts. When the designers create individual posts, usually these get attention but do not create the anticipation that the series of posts create. This is also beneficial for the designer because they might have an idea to start off with and then continue it, creating sub-parts for it.

7. Alter your color preferences in accordance with the brand.

It so happens that over the course of time, as a graphic designer you might have to work for brands which promote different products and messages. The brands might very well have requirements that are completely contrary to each other. For this reason, the graphic designers may have to adjust and change their color palettes for different brands as the ones with a basic product might go for a subtle color theme. On the other hand, the brands which promote energetic products might have loud colors with vigor like red and orange.

8. Be prepared with updates for the clients.

This is also a way to plan out and outline the whole project along with the designs you would like to create. When the first prints of the designs are handed over to the client companies or individuals, they would expect to be regularly updated about the progress the designer makes. This would constitute the designer drawing up mock plans and designs for the clients to peruse and suggest improvements, This is also a major help to the designers when they are working on the actual and final design.

9. Encourage the customers to purchase the product.

When the graphic designers work for a company and designs ads to promote products, they must make it a point to add a call to action button in the site. This is so that the customers after finding the marketing medium are motivated to get in touch with the brand and try to purchase the product.

10. White spaces should not be considered as wasted.

Many designers want to include various elements so that all users find something to their liking in the design. However, this might result in the design looking chaotic and decrease its readability. To avoid this, the designers should incorporate some white space which serves as a break for the eyes and separate certain content, placing them apart and therefore, emphasizing their importance further.

Digitalization and the global coronavirus pandemic accelerated changes in consumer behavior which altered their shopping habits. Widespread lockdowns pushed more shoppers to shop online which encouraged brands to invest in live commerce. Let us first understand What is Live Shopping?

Live Shopping or Live stream Shopping can be defined as the merger of shopping services and real-time streaming videos. Live online shopping first emerged in China and has since grown to become an essential sales channel for all e-Commerce brands all across the world. Suitable for all industries like beauty, fashion, consumer electronics, travel, and tourism, etc, Live commerce successfully bridges the gap between sellers and buyers.

Live stream shopping is the most powerful way to build your brand. Videos commerce can help you build deeper connections with your customers and help retain them. Live online shopping involves broadcasting a video while showcasing products in real-time. As everything happens instantaneously in raw form, this leads to improved customer engagement.

Additionally, consumers do not put their trust in brands easily. With a number of online hoaxes taking place and the availability of too many brands have made customers think twice before trusting a brand. Here is when live streaming shopping comes into play and takes your brand to a whole new level.

The most effective way to add live commerce to your online store is by integrating your websites or apps with a live shopping solution. Channelize.io live shopping solution is the one that can help you build brand awareness and credibility while you sell live.

Introducing Channelize.io Live Shop on Shopify

Channelize.io has launched a Live Shop on Shopify that allows Shopify merchants of all sizes to leverage the power of live selling and boost their revenues.  Our Live stream Shopping can help your brand in a number of ways as mentioned below.

• Live commerce ensures that your target audience is briefed clearly about your products and your brand. You can show them behind the scenes giving them an idea about your company, your work culture, and your vision. This will assure shoppers that you are an authentic brand.

• Our Live shopping app for Shopify will help you demonstrate or showcase your products in engaging ways that can empower your customers to make informed decisions.
  
• As everything happens in real-time your brand will be reflected as an authentic brand leading to an increase in your cart value and eventually the sales.
  
• Apart from being a sales tool if leveraged thoughtfully our live shop on Shopify can serve as an effective marketing tool.
  
  
• The best part is that you can Install this Live shopping plugin for Shopify for Free and Upgrade as you Scale-up.

Getting Started

Once you install our Live shopping plugin for Shopify you can get started easily by following a few basic steps as mentioned below.

• Installation of the App
• Creating an Event
• Adding Event Basics
• Choosing Products
• Adding a Host
• Managing your Event
• Going Live from Broadcaster App

Use Cases

Live Online shopping in recent months has become the basic form of purchasing products and hence all almost all the industries are jumping onto this technology. Brands have started realizing the advantages of live stream shopping. Here are some use cases that can be achieved by leveraging our Live Video Shopping plugin for Shopify.

• Hosting a fashion show
• Launching a gadget while showcasing its features
• Inviting celebrities to promote products
• Hosting giveaways and live contest
• Live streaming a tourist destination
• Live streaming a yoga session
• Offering limited-time deals and interacting with customers via live chat
• Collaborating with an influencer for a Q&A session
• Giving behind the scenes glimpse to your customers and much more

Wrapping Up

Livestream e-commerce is a unique experience, both for buyers and brands involved. The direct real-time interaction with customers makes it a unique selling as well as a marketing tool.

Shopify owners can now show customers products in more detail and customers can ask whatever they want to know directly by leveraging our live stream shopping app.

Let’s quickly recall all the benefits of our live shop on Shopify.

• improves conversion rates
• is educational and appealing to buyers
• appeals to younger consumers
• leads to increased sales and reduced returns
• is shareable on social media
• makes shopping entertaining
• easily accessible

You can reach out to us at info@channelize.io and clear your queries else you can simply install our Live shopping app for Shopify and start selling live.

Technology in recent times has taken huge strides towards development, everyone these days has access to mobile phones, people all across the globe can now stay connected with the help of a smartphone, mobile phones do not only allow you to communicate with another person, but also provides you ample information on the palm of your hands. One of the key reasons why the usage of mobile has increased in recent times is due to the benefits provided by the mobile application, everything is at our fingertips nowadays,  schedule a doctor’s appointment, Book a cab, Order food or groceries, and so much more, everything can be done on a mobile application, it is no surprise that most of the businesses need a mobile application to provide their customers with good services as well as compete in the market. To compete in the current market it has become essential for the business to hire a mobile development company, it is important that the mobile development company should be experienced and adept in creating applications that seamlessly work across all the devices and platforms. Rather than saving money, it would be advisable for businesses to hire a professional mobile app development company so that they can provide their customers with the best mobile applications and make a greater profit. Indian app developers are adept at making world-class applications for businesses.

What is the need for a mobile app for a business?

Let us take a look at some of the reasons why mobile applications are essential for businesses-

To build an audience

Mobile applications have a tremendous usage, almost everyone is using a mobile phone these days, businesses can use mobile applications to gain an audience, and increase their customer base, mobile applications enable you to interact with your customers, which further helps in building an audience, audience building is one of the most important factors why mobile applications are important, especially for the small businesses, as it is a great strategy to build customers with the help of a mobile application.

Mobile applications help in increasing brand awareness

Mobile applications provide the customers to have access to all the relevant information regarding your brand, further, you can also showcase your products and services through mobile applications, as they are the one-stop point where customers can get an overview of your brand. The new products can be showcased on the application and they can be promoted through the ads, this leads to an increment in the sale of the product meanwhile keeping the cost of promotion minimum. 

Business strategy analytics

By using mobile applications, businesses have the access to track important analytics, such as how many visitors they have, what product is the most viewed, how much time is spent on each section of the mobile application, and a lot more, analytics ensures that the target audience is right hence, it is crucial for marketing and advertising.

Mobile applications help the business to have a competitive advantage

In the market, there are many businesses that do not have a mobile application yet, and some who do not use the mobile application to its full potential, by having a good mobile application and using it to its full potential would help you in having an upper hand over your competitors.

Mobile applications help the small businesses

Mobile applications can be used as a tool for growth, it is also extremely cheap, making it one of the best tools for small businesses to grow without spending a lot, most businesses think that creating a mobile application would be expensive, however, this is not true, on the contrary when the mobile application is developed, it can yield a lot of profit.

Easy and quick payment

Some industries such as eCommerce, travel, etc, often require online payments, in order to sell their products online. One of the most important reasons why your business requires a mobile application is due to the feature of secure payment, secure payment is both an easy and trustable way to buy products or services online.

The growth of sales and business

The primary focus of the industry is upon the exploration of the newer avenues within the marketplace, to implement strategies for mobile application development for their campaigns. The user requirements must be satisfied meanwhile there would be an increase in the sales as the number of mobile users increases. To ensure that a lot of progress is made in a short amount of time, mobile applications are very effective.

Mobile applications help your business gain and retain loyal customers

You can provide your customers with very good customer support that helps you make a very good connection with them, you can send them discount offers, personalized notifications, and news of attractive offers. By using a mobile application you can send messages to your customers and provide them some valuable customer support whenever they want, due to this, you can build trust upon your customers and retain as well as gain loyal customers.

Mobile applications can help you deliver powerful messages to your customers

With the help of mobile applications you can deliver powerful messages to your customers at a very low price, this helps you in saving the cost as well as convert the potential visitors into confirmed clients, a powerful way to establish a better relationship with the customers is by push notification, it ensures that the business is promoted effectively.

Benefits of hiring a mobile app development company to make a mobile application for your business

As mentioned earlier, mobile applications are necessary for every business in order to succeed, you have some options for getting your mobile application developed, you can hire an in-house IT- developer, hire a freelance developer or choose a mobile app development company, which is the best option.

A mobile application development company includes a team of professionals, who work to provide you with the best mobile applications.

Let us take a look at why it is beneficial for you to hire a mobile app development company-

Hiring a mobile app development company is beneficial for startups and big projects

One of the biggest advantages of hiring a mobile app development company to get a mobile application developed is that it provides you a wide range of professional services, that ranges from business consulting to business analysis, and from the evaluation of ideas to services even after the application is developed, an app development company would offer you professional services that are trustworthy, whereas a freelancer is a jack of all trade who might not offer you professional services, freelancers are not trustworthy and it is a risk to invest in a freelancer in order to get your mobile application developed. App developers in India do not cost much and are exceptional for startups

Hiring a mobile app development companies is Budget-friendly

Contrary to hiring a freelancer or an in-house IT developer, hiring a mobile app development is beneficial for your business as it is budget-friendly while outsourcing a mobile app development company you would be charged according to the work that would be delivered to you, their billing could be one-time fixed or they charge you on an hourly basis, the billing would also be done according to the terms and conditions of the agreement you have done with the development company, which further helps in bringing down your overhead cost and allows your operational and business expenditure to be more affordable and cost-effective.

Mobile app development company possess resources and technical expertise

The availability of resources and technical resources is another reason why it is important that you hire a mobile app development company, mobile app development has all the tools that are up to date, licenses, certificates, and software that are essential for developing a mobile application for your business. The mobile app development companies are up to date with the latest trends in development strategies hence they can provide you with the best modern state of art mobile applications for your business niche.App developers in India are tremendously talented and skilled.

The workflow of a mobile development company is tuned.

You can reap the benefit from a tuned workflow if you are hiring a mobile app development company, you can get up to date reports on the development of the project through the project managers which would allow you to make changes and adjustments, in order to meet the guidelines and complete the project on a specific deadline, a tuned workflow is important.

The mobile app development company provides you round the clock support

You have the access to a 24/7 support team if you hire a mobile app development company to get a mobile application for your business development. If you hire a freelancer, it is not possible for them to provide you continuous and regular support due to their unavailability because of personal reasons, but a mobile application development company has a team that is assigned to provide you the best support whenever and for whatever query you have.

Mobile app development company serves you with fewer legal issues

A highly reputed mobile app development company is well versed with the legal formalities and helps you eliminate the chances of having a legal issue, you can rest assured that the responsibility of development of your businesses mobile application is in safe hands, the reputed mobile app development companies are very much concerned about their image and hence they avoid any legal difficulties.

The mobile app development ensures that they provide you a good product

In order to hire a reputed Indian app developer, it is really important that they maintain a really good portfolio and maintain a solid relationship with their customers so that they get good reviews from the customers, they have a reputation and in order to maintain that reputation they do all they can, and hence strive to provide the customers with the best possible services, so that they get positive reviews from the customers. Hiring a reputed mobile app development company makes sure that they provide you the best possible mobile applications so that they can showcase it as an achievement in their portfolio. Unlike freelancers, a company cannot just relocate itself in a quick time, hence they can be trusted for the development of really good quality state of art mobile applications. The mobile app development companies also maintain high security for the client’s application, which is not so certain if you hire a freelancer for the development of the mobile application for your business.

The mobile app development companies are good for long term relationships

The mobile app development company is inclined towards making long-term clients, hence they produce mobile applications that are satisfactory to their customers so that they can trust them again and get their applications developed by the mobile development company. Since Indian app developers are amongst the most efficient and talented developers, you can expect long-term relationships.

Some tips that would help you in choosing the App developers, India–

• The mobile app development company should have a good amount of experience under their belt, in order to get the best app you need to make sure that the mobile app development company has faced a similar challenge before.
• The mobile app development company should have a good portfolio, they must have some credibility to their name, you must ask the mobile app development company for their portfolio to make sure they have a good reputation in the market
• You must make sure that the coding standards of the mobile app development company are high, and they can develop mobile applications for all the platforms.
• Enquire by taking feedback from the customers with whom the mobile app development company has worked prior.
• Ensure that the mobile app development provides you the copyright so that there are no further legal difficulties.
• Ask for the pricing beforehand, so that you have an overview of all the costs, and ensure that there are no further additional costs involved in the development of the mobile application for your business.

CONCLUSION

As technology has developed rapidly in recent times, the use of mobile phones has also increased, almost everyone these days has access to mobile phones. One of the main reasons why mobile phones are so popular these days is due to the mobile application. In order to provide the customers with the best features and experience, every business needs to have a mobile application, to get a good mobile application developed for your business, it is essential that you hire a good and reputed mobile app development company.