Introduction

You may have an online store up and running, but are you getting enough conversion or sales? It’s essential to ensure that every person visiting your online store completes the purchase process. Therefore, to maintain your desired conversion rate, you need to optimize your eCommerce website.

Nowadays, simple tweaks can reflect a massive difference in your conversion rate. However,  there are various aspects in an eCommerce store where you can apply your strategies. As a result, you must choose which tactics are appropriate in particular circumstances or facets. Otherwise, your customer conversion and sales results may suffer dramatically.

We’ve outlined some excellent methods to minimize your effort in improving the conversion rate of your webshop. With these strategies, you can gradually optimize your eCommerce website to a new height. Consequently, you will get new customers, retain more customers, and generate additional sales.

 

What is the eCommerce Conversion rate?

Let’s define conversion rate before we get to the main topic – Strategies to Optimize Your eCommerce Website. The number of visitors who purchase from your online store in a certain period is considered an eCommerce conversion rate. However, By dividing sales transactions by visits, Google Analytics provides a unified reference for conversion rates.

 

Google’s definition of eCommerce conversion rate is given below: 

 

“Ecommerce Conversion Rate is the ratio of transactions to sessions, expressed as a percentage.“

To indicate the conversion ratio, counting the ratio of the transaction to the session isn’t the only key point. There are other aspects to measure eCommerce conversions which include the following activities: 

• When a customer adds a product to his shopping cart 
• Adding products to a wishlist to buy it later
• Registering or Signing Up an account with an email address 
• Sharing your store’s info (Product, service, content ) on social media 

 

The conversion rate is a statistic that you can use to assess the efficiency and competitiveness of your eCommerce website. Based on this information, you can evaluate the changes that you require to Optimize your eCommerce website.

To find out your own eCommerce conversion rate, you can use Google Analytics. You can set a complete goal after getting all the data from Google Analytics. Now, we’ll show you how to use some outstanding optimization approaches to help you achieve your business objectives.

 

Strategies to Optimize Your eCommerce Website For Better Conversions

Enhance your Product page

First of all, make sure your product page is convincing your site visitors to make a purchase. Let’s learn how to achieve success by improving the product page with a few tactics.

 

Using Breadcrumbs

Make it simple for customers to find new products no matter where they are on your website. Customers can easily find out their products if you make proper use of breadcrumbs. The breadcrumbs allow users to discover a product according to hierarchy and history. The following example indicates a proper usage of breadcrumbs on Ketnipz’s eCommerce website. 

Title Optimization 

To enhance your product page, you can also include eye-catching and  SEO-optimized titles for your products. Consequently, it will help the pages rank higher in search results, making it easier for customers to locate what they’re looking for.

 

Eye-catching Images 

Another key element of an eCommerce website is the product image that must be optimized. Customers cannot verify the products before purchasing them from your online store. Therefore, you must include images that are clearly visible from different angles. Moreover, the images 

should represent different features of your product.

For example, Puravida represented their product images with different angles of usage of the product. Customers can rely on the images to purchase the product because they are lucrative and clearly visible.

Product Videos

Another great way of representing products on your website is using video. It helps shoppers to view the products with more details. Moreover, they can also get a real-life example of the product. 

Exceptional Product Description 

Product description informs shoppers about the importance of a particular product in their life. Additionally, it also describes how the product will look when an actual human uses it. Remove the manufacturer’s usual product description and replace it with something unique.

 

To enhance the product pages, you can always apply more optimization techniques such as: 

• Add critical product details to make it more explorable 
• Include customer reviews, likes, views with product details. 
• Display proper pricing and comparison to attract your customers (Our next Point)

Apply Price Optimization 

If you aren’t properly utilizing the pricing of the products, you will miss out on many customers. There are numerous tactics that you can apply to generate more revenue. Here are a few which you can apply to witness greater impacts on your store.

 

Product Comparison

Customers are always looking for products with lower price ranges. Therefore, try to display two or several products side by side with a product comparison. In this situation, you have a better chance of increasing sales for the lower-priced product.

 

In idealo, when you click on a product, the website will redirect you to the product page. On the product page, you will get all the product details. In addition, you can compare the same product with different prices from different retailers. Customers are more likely to get the product with a lower price tag. However, by applying these price comparison tactics to your online store, you’ll surely get more sales.

 

Use a Proper Call-to-action (CTA)

To convince shoppers to buy your products, you have to lead them to complete the purchase process. Therefore, it’s essential to include a proper call to action ( CTA ) on your eCommerce website.

 

Ideal CTAs should meet the following requirements: 

• Action words that lead customers to take an action 
• Inform shoppers about their next step (“Add to Cart,” Add to Wishlist,” “Buy Now”)

 

Make your CTA visible so that the customer is ready to press right after viewing the product details. 

Reduce Confusion 

Make your pricing strategy short and concise so that customers are not overwhelmed. This is because too many pricing options can confuse your customers. Therefore, you need to apply eCommerce optimization to your pricing. 

 

The following example represents the pricing plan of BigCommerce which indicates three different pricing plans. In addition, they have emphasized the best option by highlighting it with the tag “Most Popular.” As a result, customers won’t get confused and quickly purchase the best plan. 

Apply Charm Pricing 

Apply charm pricing to influence your customers psychologically because it works. Odd numbers – nine and five – are the core of charm pricing. A charm pricing strategy is very effective and can sometimes double the conversion rate. Try out a few different product and pricing pages to see which one works best in terms of increasing sales volume.

 

Live Chat Option 

Apart from improving the customer support of a website, you can also use the live chat option to improve the pricing option. Customers may want to connect with a real person and inquire about the pricing options. Moreover, they may also ask pre-sales questions that increase the conversion significantly.

Display Personalized Data

Displaying personalized data such as offers and content to the relevant customers is very effective. You have to collect analytical data on your customers from websites, analytics tools, and social media to do this. As a result, you will be able to understand customers’ preferences and display related content on your site.

 

Present Relevant information

First and foremost, the finest personalization is smart and precise. Shoppers are always eager to buy when they find what they are looking for. Therefore, provide only relevant content on your eCommerce website. Always try to make your product information accurate and optimized for customers’ search queries. 

 

Display Related Products 

If you are looking for an easy path to generate more sales, display related or recommended products.

For example, Pura Vida displays customer reviews on its product page with two categories of recommendations. This form of personalization (recommendation or related product) brought a large rise in clicks, conversion rate, and revenue.

Improve Your Site’s Navigation 

Make your website as user-friendly as possible for every type of customer and their interests. The site should be easy to explore, and it should redirect customers to the right page. Moreover, your website’s checkout process should be flexible so that customers can quickly finish the purchase process. 

 

Email Marketing based on Customer Behavior 

Customers may abandon your website, but you shouldn’t miss the opportunity to retarget them. Some of the Top eCommerce websites use this tactic which is popular at the moment. When a customer is looking for a product or clicked one, send them an email about related products. Moreover, you can also send them discounts or offers via email. As a result, customers will stick with your store to get some additional benefits from your store. 

 

Offer Discounts with Pop-ups 

You can optimize your eCommerce website by offering discounted advertising via pop-ups. Display your offers on particular pages where your site visitors are visiting the most. This tactic helps you get more sales because it emphasizes the offer by blurring the background. As a result, customers are more focused on the offers rather than navigating other options.

Some additional ways of website personalization include: 

• Representing data based-on user’s location 
• Display Homepage banners and ads to convince your customers
• Optimize the search option of your website to display accurate onsite search results. 

 

Optimize for other Devices

Nowadays device optimized eCommerce websites have become essential to get more conversion. That’s because traffic generation of the mobile device is 54.25% which is greater than desktop (42.9%). As a result, you should focus on optimizing your eCommerce website and its services for mobile devices. Let’s discuss some tactics that you can apply to your website for device optimization. 

Accelerate your Website’s Speed 

To cope up with the patience of the mobile users, you must accelerate your site’s speed. Your website should not take more than 3 seconds to load; otherwise, a potential customer will leave. That is why you have to minimize the render start time (RST) of your website.

To optimize the speed of your site, you apply the following techniques:

• Create your site using a responsive theme
• Use plugins or third-party services to boost your site speed
• Load contents quickly with the help of a caching plugin

 

Engage Customers with Videos

Video marketing is booming, and it’s a popular medium to engage customers to purchase your products. Most of the consumers ( 94%) watch a video to understand a product before buying it. Moreover, 84% of consumers have completed the purchase process after watching video content. Hence, you can make good use of video content on your site to gain more conversions. 

 

SEO Optimization for Mobile

When it comes to converting visitors into customers, mobile SEO is a must. If you want your content to be found by mobile users, you can’t ignore Google’s mobile-first index. Here’s how:

• The title and description of every single page of your website should be optimized. It will put your site in the top position of the search engine result pages. 
• Research the search terms and Integrate those on your website contents. As a result, your website will be easily discoverable. 
• Utilize the voice search option because 58% of mobile users use this feature to find businesses. 

 

 

Launch Campaigns for Mobile Marketing 

Want to grab more conversion ratio via mobile users? Apply mobile marketing strategy and start your campaigns for mobile without delay.  

 

Implement Upselling Techniques 

You can implement upselling techniques to boost the conversion rate of your eCommerce website. You can persuade a potential customer to spend more money on a product that they prefer. All you need to do is:

• Display related products and product recommendations on the product page 
• Show more related products or recommendations during checkout 
• After the checkout, display more products or categories of related products

 

Your existing customers are reliant on your store. Therefore, you can easily sell more products to them. Sales will rise by 20% and profits by 30% if you apply upselling appropriately on your website. This indicates that your conversion and revenue will gradually increase.

• Let your customers know why your upselling is beneficial 
• Your pricing techniques should be accurate. Recommended product prices should be lower than the products on the cart. 
• Provide social proof to validate the authenticity of a product

 

Reduce Cart Abandonment 

Cart abandonment is a common but alarming issue for every eCommerce retailer. According to stats, the average ratio of cart abandonment is 69%. To gain more conversions for your online store, you must lower down this volume. As a result, you must optimize your eCommerce website. Here are some viable techniques that you can apply to reduce cart abandonment: 

 

Hold Customers using Exit-Intent 

You should have an effective exit-intent strategy to prevent cart abandonment on your website. With this technique, you can stop customers who want to exit your website without making any purchases. Display relevant pop-ups to capture your customers’ attention, including special offers that will entice them to stay.

 

Remove Additional Costs 

Shoppers will become demotivated to buy from your store if they get surprises, especially when it’s related to additional costs. Most of the customers abandon carts because of additional costs, hidden costs, and shipping costs. Therefore, you can apply the following tactics:

• Be precise about pricing your products. 
• Mention all the cots before heading to the final step of the purchase process
• Offer Free Shipping because it convinces customers 
• Inform your customers several times about the free services you are providing 
• Include a friendly return policy for your customers so that they can rely on you in future 

 

Insert Multiple Payment Options & Gateways 

Customers are always looking for their preferred option for payment which is easy-going. Insert Multiple Payment options on your website so that customers can pay in whatever way they prefer. Customers get bothered if they cannot pay via credit card, electronic, or mobile payment option. Payment options are essential to improve the conversion ratio, especially if you include the following options –

• Credit & Debit cards
• Paypal 
• Cash on Delivery 
• Amazon Pay
• Stripe Payment 
• 2Checkout
• Skrill 

 

Display A visible Cart Icon 

One great way to keep the attention of your customer is by displaying a visible cart icon on every page of your site. It keeps reminding your customers that they have stuff in their shopping cart that they wish to purchase. The following example gives you a clear representation of how you can utilize the cart icon on your site. 

 

Allow Guests to Purchase Items

Allow your guests to purchase items without registering or opening an account on your site. Most of the time, users find it bothersome if asked to open an account before purchasing a product. We recommend you allow the customers to make purchases even without having an account on your site. Allow consumers to buy things first, then give them a choice to create an account or preserve their information. 

 

Remind Cart Abandoners

Whenever there is something in your customer’s cart, remind them to complete the purchase. If you have the email address of your customers, send emails to the customers who didn’t complete their purchase process. Sending emails to cart abandoners increases your sales opportunity significantly. 

 

Make a schedule for sending emails to cart abandoners and send the first email within a few hours of leaving the cart. The email should include the following queries. 

• Any issue faced while going through the Checkout Process  
• Display cart times that haven’t been purchased 
• Offer discounts or coupons on cart items to complete the purchase.

 

Influence Customers with Power Words 

You can drive your customers to purchase by using powerful words. To optimize your eCommerce website, you can use these words to make the readers respond to your content. 

 

Power words are the unspoken agreement between the writer and the reader’s thoughts. There aren’t just a few words on the list of powerful words. Seven hundred powerful words may help you boost your conversion rate.

 

We are providing a few of the power words that you can always utilize: 

Free 

Free is the most attractive power word for the customers. It is the least skipped but the most wanted word by the customers and. 

 

You 

To engage your customers, create the content of your website as you are speaking with them via one on one meetings. Keep your focus only on them by using the word “you.”

 

Limited Time 

Suppose you are displaying (1) offers, (2) discounts, and (3) newly launched products on your online store. Simply include the word “limited time,” which will make them make buying decisions quickly. It’s an adequate term to inform customers what they would lose out on if they do not take action.

 

Launch a Flash Sales 

Flash sales are an effective way of promoting brands by increasing the conversion rate. It requires you to offer additional discounts to the customers within a limited time span. As a result, you will get a huge opportunity to convert your website visitors into customers.

 

Flash sales will not bring you guaranteed success all the time. To operate a successful flash sale campaign, you must pick the appropriate moment, the right product offer, and the ideal buyer. The homepage of your website is the ideal spot to display a flash sales offer. The offer should ask customers to make a quick decision so that they grab the opportunity right away. 

 

To launch successful flash sales, you may take the following action – 

• Make your advertising campaign more urgent by using phrases like time, pace, and scarcity.
• Create a fear of missing out on the opportunity or the offer
• Display the product amount of your inventory 

 

Here is an example of Flash Sales that NYX used for its promotional campaign. It creates urgency by limiting the offer within a time frame- 4.00 PM PST to midnight only. 

Tweak you Sites Performance 

Make your Online Store “Responsive”

To increase the user experience, you must make a responsive eCommerce store.  Responsive eCommerce sites lead to a better conversion rate. Therefore, you should check the following list to check the responsiveness of your website: 

• Each page of your site loads quickly 
• The page or the site loads quickly on every device of the shopper
• Shoppers are able to navigate every option of your website
• Users do not need to manually resize the window or scroll to get a clear view 

On the other hand, an exceptional UX design will direct your customers to their preferred location. That is why smooth UX is necessary to optimize your eCommerce website for better conversion. 

 

Work on your Search Bar 

You will be amazed to know that 43% of visitors on retail websites go straight to the search bar to search for products. Moreover, Consumers who utilize search are 2.4 times more likely to purchase. Therefore, you must include a search bar that is flexible enough to display specific search results to your customers. As a result, customers won’t be looking for a product on other site’s and your conversion will increase. 

 

Apply Strategical Categorization 

Make your product categorization strategically so that a product with multiple categories is placed properly. For example, a product – Hoodie is placed in a “Clothing” category, but you also have a “Winter Clothings” category. Therefore, you should place the hoodie on both categories so that customers can find it by searching both categories. This is because you don’t know which category will be selected by a customer. 

 

Analyze the Search Data 

Analyze the search data and find out what your customers are looking for on your eCommerce website. Also, get the analytics on how and where they are navigating on your site. As a result, you can change the product layout and on-page components according to the customer’s preference.

 

Conclusion

Your website is the frontier in an eCommerce business where you must provide your customer with a great experience to get more conversions. There are lots of optimization techniques that you can apply and increase the conversion rate. But applying the right strategy to the right product is really crucial to get your desired sales outcome. 

 

Therefore, we have mentioned the most appropriate optimization techniques that go with the ongoing trends of the marketplace. We hope these strategies will surely help optimize your eCommerce website and ensure a better conversion ratio.

The owners of local businesses are aware of the importance of digital marketing in today’s day and age. The reason why many face the unfortunate circumstances of insufficient growth is they either run out of ideas or are unable to maintain the consistency required. However, the significance of digital marketing is more evident than previously it ever was. Youcan gain access to a variety of fresh ideas according to the changing trends, thanks to social media advertising, search engine optimization, pay-per-click marketing, and content marketing.Several fresh people in the field of digital marketing believe that it is a time wastage to focus on making money online. Hence, they step away from the world of marketing, as they are faced withnonstopblunders, and become frustrated.

 

What is Digital Marketing?

If you want to promote business via online platforms then email marketing, internet, website, blogs, social media platforms, mobile marketing, and video marketing are the most recommended channels. This is what digital marketing is all about and how effectively you can promote business online. There are several techniques and strategies related to marketing including content marketing, SEO, Social media, paid ads, Facebook ads, and email marketing. These are crucial as far as the growth of business is concerned and essentially known as brand development services.

 

Reason to Avail Digital Marketing Services

Internet is not anything new in the market, and so does the term digital marketing. Whether people are those who go through digital content consumption, Internet users, or mobile phone users, all of them fall in the category of digital marketing. Hence, this is the reason why popularity continues to grow in numbersdailyas far as users are concerned. The number of people that are benefiting from the Internet are increasing day by day and adults are mostly the ones involved in it. As per Pew Research, there has been a 5% increase in Internet usage among adults, in the last three years. There has been a significant amount of change in the way people buy and shop for things.

 

Is Digital Marketing a Valid Approach?

For brand development services, marketing involves several aspects; however, nothing is as effective as digital marketing. Regardless of the business, you are engaged with; it is beneficial for the companies that you own. To make sure your brand marketing is an effective one, there are several tools that you can make use of. One of the highly recommended tools in that regard is Clipit, used for making highly effective marketing campaigns. As far as online advertisements are concerned, Clipit shortens the URL and enhances it beautifully. Hence, it helps in several aspects including retargeting the audience, using marketing campaigns on different channels, and tracking your audience. As far as amplifying your reach or knowing your targeted audience is concerned, this tool can turn out to be effective to boost efforts for local business digital marketing.

 

Beginning the process of Digital Marketing

The inclusion of several topics and sub-topics has made the subject of digital marketing complex and vast. As far as being an expert in digital marketing, you should be familiar with how giant corporations or local businesses deal with issues surrounding digital marketing. Below are the channels related to digital marketing to kick-start digital marketing for local companies:

CommonChannels for Digital Marketing

• Social Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• PPC Advertising
• Content Marketing
• E-Mail Marketing
• Google Ads
• YouTube Marketing

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an aspect that involves Search Engine Marketing and inbound marketing and is known for a better return on investment (ROI) as compared to the other channels. As far as brand development services are concerned, proper implementation of SEO can generate guaranteed results. However, the process itself is time-consuming, difficult, and complicated. SEO is the most significantdigital marketing chunk, particularly for local businesses. As far as marketing digital marketing channels are concerned, nothing can come close to effective channels for digital marketing than SEO. Hence, for acquiring traffic and website visibility, no one can ignore or deny its importance.

 

Search Advertising

Besides SEO, search advertising is another channel for digital marketing, however, confused frequently with PPC. It is paid approach to advertise on the search engines, andamong the well-renowned search advertising platforms besides Google AdWords.

 

Social Media Marketing

Another common channel for marketing via digital platforms is social media marketing. With the rising users on the Internet, its popularity keeps on increasing daily. If you are looking for promotion of your business in today’s day and age then social platforms for instanceare the best choice. These include LinkedIn, Facebook, Twitter, Instagram, Google, and Quora, which are ideal for marketing your business online.

 

Email Marketing

Email marketing is another common channel for digital marketing ideally used for brand development services.As compared to other channels of marketing, it has significant experience and is known as mass mail or bulk mail.The channel of email marketing is mostly preferred for digital marketers, second to SMS and other channels of marketing.

 

Google Ads

The paid advertisements introduced and offered by Google are known as Google Ads that are mostly displayed on other websites. It is known as display advertising and marketing strategies, letting advertisers create the following:

• Search ads
• Display ads
• YouTube video ads
• Shopping ads
• Mobile app download ads

The platform of advertisement ofGoogle Ads is a versatile one, hence the reason why many brands take advantage of it for lead generation.

 

Content Marketing

The broad term of digital marketing is incomplete without the existence of content marketing. A diverse platform has wide-ranging content assets includingvideos, blog posts, infographics, eBooks,etc. It is essential to improve assets of content including driving sales, improving brand awareness, driving clicks, or generating leads. Furthermore, the content can be promoted via various other channels including social media, Search engine marketing, and Search engine optimization.

 

YouTube Marketing

Last but not least is YouTube marketing, where users are allowed to watch and search videos. It is acknowledged as the second largest search engine after Google andanowned product of Google. To generate leads and market the brands, YouTube is preferred mostly by giant corporations.Furthermore, to promote and market your brand, YouTube marketing is effective and beneficial, and you can upload videos and create a channel without any cost.

 

Conclusion

As far as marketing your brand is concerned, the effectiveness and versatile approach to digital marketing have no limits. Hence the reason why new and experienced brand development services make use of these platforms and reap effective results out of them.

Everybody has heard of search engine optimization (SEO) and most people know that it is all about implementing strategies. But, no matter how intricately devised any strategy is, if you are not following the basics, you are probably not ranking where you want to be.

So, here are some tips & tricks that will help you learn the basics & will also induce a feeling of being an expert in you.

 

1) Google Your Brand’s Name

This step is extremely important as a brand name which is present on google as any company, brand, or industry that ranks on Google.com must have a staggering reputation and presence in the market. If the website of the brand ranks at a higher position, then the chances of positive PR are high.

Further, besides Google, there are various other places on which the listing of your page can be done to improve its popularity & reputation. Their names are given below-

• Google My Business
• Bing Places
• Yelp
• Angie’s List
• Trip Advisor
• Home Advisor
• Wikipedia Page

If the listing exists in any of the above-mentioned names, then you must check whether all the below mentioned details are present or not-

• Name of the brand
• Address
• Phone Number
• Website
• Company Overview
• Images

 

2) Keep a Track of Your Competition

In order to be ahead in the ranking, it is extremely important to be aware of what your competitors are doing in the market. For accomplishing this task, you need to go to Google & search about the activities of your competitor.  You can accomplish this task by checking out-

• What type of content they are producing
• How frequently do they post
• What are the topics that they post
• Which type of keywords do they use
• Where do they stand in terms of ranking
• Check out their online reviews

 

3) Curate As Much Content As You Can

To become a good SEO expert, it is extremely important to create good quality content that ranks high in Google. Various types of content need to be mastered by the SEO expert if he/she wants to hit the top slot of SEO experts. These different types of blogs are mentioned below-

• Blogs- They are one of the easiest ways to keep the content fresh on your site as the blogs if written well are engaging & informative for the audience.
• Articles- The articles form a major part of content & if well crafted, they are a vital tool for an SEO expert or a content writer.
• Infographics- They are a way to present information graphically and they can also be used as a lead gateway.
• Offsite Content- This type of content forces the audience to think outside the box. In offsite content, you can use website content as social media content & vice versa.

 

4)  Use Definitive Target Keywords

There are different types of keywords such as-

• Primary Target Keywords
• Secondary Target Keywords
• Long-Tail Target Key Phrases

Initially, you need to brainstorm a lot for defining target keywords. It should be clear for the SEO expert about what he/she wants to rank in & what people are searching for in the current trends. Further, SEO experts must do test searches to insert appropriate keywords related to the industry.

To make sure that your website/content ranks on the top, the SEO expert must be aware of what is trending on Google trends for identifying keyword variations. This will help the SEO expert in developing ideas for your content calendar.

 

5)  Have an Understanding of How the Search Engines Work?

The SEO expert should be familiar with the functioning & working of the search engines. There are some aspects of SEO that are mentioned below which the SEO expert should be familiar with-

• Crawling– This means searching for good quality content on the internet space.
• Indexing– It means adding & organizing content in the search engine index.
• Ranking- It means making a decision about which websites are the most relevant & how they rank in SERPs.

 

6)  Have an Understanding Of Key Ranking Factors

Three main strategies act as the key ranking factors for an SEO expert. They are mentioned below-

• Relevancy
  Relevancy means how well the web page matches the query of the searcher. This topic goes very deep as matching your content type to what the audience wants to visualize.

• Authority
  The website authority generally is about backlinks. The authority of a website is high if it ranks high & the higher the website ranks, the better is the quality of backlinks.
• Utility
  Utility depends on the search query & it means to capitalize on the search intent of the user & having an idea about the intentions & motives of the user.

 

7) Selecting the Right SEO Tools

SEO as a process is so complex that it cannot be done alone. There is so much data that he/she needs to process and there are multiple decisions to be made. Further, there’s a lot of analysis to be done as there are a lot of figures generated when working on actual tasks. So, to accomplish all this, the SEO expert must know the best quality tools in the market used for generating organic traffic on the website. The best quality SEO tool is BiQ Cloud. It is an all-in-one SEO tool that helps SEOs in achieving their ambitions.

BiQ provides the below-mentioned tools to improve the ranking of web pages-

• Content Intelligence
• Rank Intelligence
• Rank Tracking

 

Conclusion

So, above were the seven techniques which are needed to be mastered if you want to excel in the field of SEO. Hope you liked the article.

With the proliferation of the internet and innumerable online promotion techniques, developing and distributing an app is now an option for many people out there. The predicament mobile app development services USA face today is not whether to invest in applications to engage with their audience.

The actual predicament they face is how they can allow people to discover their apps in the first place. App Store Optimization, also known as ASO, can come in handy to increase the overall popularity of your application. You need to possess a robust app promotion plan which combines the most effective mobile app ASO and SEO practices. So what is ASO, and why do you need it to promote your app in the app store? Let’s find out!

 

Overview of App Store Optimization

ASO is the process of improving your app’s visibility within the app stores. It also aids with the augmentation of the overall conversion rates of your app. The major app stores are App Store for iOS and Google Play for Android. If you want to achieve a higher rank in the app store search results, you can rely on ASO to increase the CTR or click-through rate.

This implies that you have to convince people to actually click into the app store listing after they find it. With ASO, you would be able to optimize your app’s name, icon, and ratings. In simple words, ASO lets you manage the reputation of your app in the app store. Note that ASO is also known as App Store SEO to maximize its overall visibility.

By augmenting the impressions, you can support various objectives like traffic to your online app and downloads. The primary focus of ASO is to improve the ranking of mobile applications directly within the app store. Here are some other objectives of ASO you should be aware of.

• Increases the exposure of your application
• Results in positive app ratings and reviews
• People tend to review your app more in the presence of ASO
• Boosts the overall engagement of your application

Just like SEO, optimizing your app’s visibility is an ever-evolving and ongoing process. When you develop an app, the objective is to drive traffic and conversions. With a dedicated ASO strategy, you would be able to track and measure the performance of your app consistently. Your reach would be limitless when you deploy the right ASO strategies.

 

The Difference between ASO and SEO

ASO is often referred to as app store SEO. Both SEO and ASO possess similarities like keyword optimization, backlinking, conversion optimization, etc. But there are certain differences that exist between these two terms.

The primary difference between ASO and SEO is the ranking factor. Moreover, ASO is primarily meant for apps and SEO for websites. The components of SEO are much extensive and elaborative. On the contrary, ASO is much shorter and involves a few components.

 

What is the need for ASO for your Mobile App?

There is no denying the fact that ASO is the key to your business’s visibility. If you are reliant on your app to boost conversions, then you just cannot ignore ASO. ASO would provide your app with better rankings and discoverability in the app store. Moreover, ASO is vital for your app to get more organic downloads.

You would be able to spend less money on paid downloads with ASO. The strategies related to ASO should be prepared and deployed with the UA tactics to get the optimum results. On the other hand, ASO is a great way to promote and market your app in the app store. This is because it boosts your app’s overall discoverability.

A large number of users would be able to find your app and download it, thanks to ASO. So as you can see, app store optimization is a crucial aspect to boost your app’s overall visibility. It is a long-term investment, just like SEO which would fetch you great results in the future.

 

SEO for Mobile Applications: The Ultimate Way to increase Visibility

Improving the visibility of your app in the app should be your primary objective. With the number of apps available in major stores growing exponentially, new ways of app discovery have evolved.

So if you want users to find your application on mobile search, you should leverage SEO techniques.

In this never ending fight of the apps to maximize their visibility, SEO for mobile apps has become quite popular. Do you want to optimize your app visibility with SEO? Here are the best practices to increase your app’s visibility.

 

Do a Comprehensive Keyword Research

Much like web SEO, you should research the latest keywords which will rank your app properly in the app market. You can even use software platforms to get the right keywords.

 

Aim for Positive Ratings and Reviews from Users

For app SEO, positive user ratings and reviews matter a lot. Google will rank your app higher in the app market if it contains a large number of positive reviews and ratings. Positive ratings and reviews also help convincing the users about your app. In other words, you will be able to increase the conversion rate of your app with positive ratings.

On the other hand, iOS developers should opt for app analytics in iTunes Connect to assess their app’s performance. Like the Google Play Store, you have to optimize the app for search in iOS store with SEO.

 

Don’t Ignore SEO for ASO

To get the most out of your app promotion, you shouldn’t approach SEO and ASO as conflicting tactics. It is worth mentioning here that organic search optimization is still the basic foundation of your online presence.

Moreover, it should be an integral part of your mobile app ASO. No doubt, mobile app ASO and web SEO are overlapping to a great extent. These tactics can work separately, but if you are not implementing them together, you cannot expect to make your app visible.

Most website designers are engaged in “the hustle”. They spend their time posting on social media or going to networking events, desperately seeking new clients for their business. This can be exhausting!

But what if, instead of working yourself so hard every single day, you could enjoy a steady stream of clients who come to you?

This is exactly what I achieved when I set up my web design business in 2018.

Before I talk about how I managed to grow a business to six figures in under two years, I’d like to go back in time a little. For most of my career, I was a self-employed web designer who did not know his audience. I would work for anyone who would pay me. This meant that every project looked different, my clients were few and far between, and my cash flow would be unsteady.

 

So when I relaunched my business in 2018, I wanted to fix this problem. I had two ideas in the centre of my mind:

• My perfect client
• My client acquisition journey

Let’s take a look at how I applied both to my business:

 

Step 1- Identifying your perfect client

I’ll just say it – unless you know your client, you don’t have a real business. You might have a hobby that pays you pocket money each month, but you cannot scale a web development business without knowing exactly who it is that you serve.

There are two ways to identify an ideal client. The first is to look for market opportunities by conducting keyword research. For example, you might find an opportunity to be a “web designer for dog walkers”. This is a narrow client niche, and if you cornered it in the search rankings, it could be a scalable business for you.

The second way to find an ideal client is to interrogate and match it with your own values. What do you care about? Spend some time thinking deeply about your past experience. What positive and negative memories come to mind? When you explore these events, you can figure out what you actually enjoy doing. Then you can apply it to your work.

For me, working with nonprofits was rewarding, so my web design business focused on helping this niche. I was inspired by the work local charities did and wanted to angle my whole web design business to help them. Next up, I needed a way to reach them…

 

Step 2 – Developing a landing page

Remember at the start of this piece I told you that I did not want to hustle? If you create a landing page and send traffic to it, you don’t need to hustle, because clients find you.

But for this to work, you need to know your client. For me, working with nonprofits meant that creating a landing page was relatively simple. All I had to do was talk about their problems and aspirations. I would rank on page one of Google for various related keyword searches. This brought me new leads every week.

Two specific things helped with this: keywords and backlinks. My content was genuinely helpful and keyword-rich, and I worked hard to get coverage on related websites that would point back to mine (these are backlinks – links that point back to an original source). I did interviews with charity professionals and even wrote a book on the subject! The book alone brought £20k+ in business, purely because I was seen as an authority on the subject. But it was my landing page that did all the hard work. No longer did I need to network, because my page appeared when people were searching for my services.

 

The lesson? Focus down (and then down further)

Marketing and lead generation is the hardest challenge for web developers. My advice to you right now is to stop hustling and 1) define your client (the more detail, the better) and 2) create a landing page that presses on their problems and goals. Then drive traffic to it.

 

When you market your services in this way, you’ll see a steady and growing stream of interest from the perfect clients.

Matt Saunders is a business coach for freelancers. He’s worked in the sector for 20 years and loves lifting up others to help them become the best version of themselves. Find out how he helps website designers just like you on his web designer coaching page.

The tendencies of web development alter almost annually, and each decision-maker should stay up to date concerning these trends. It helps the deciding authorities survive a competitive struggle, engage more customers, and refine their knowledge in the particular business sector.

We evaluated market needs in several domains of the IT business and compiled this list to provide you with a focused piece of information on web development tendencies in 2021.

 

8. Motion UI

Every product attempts to be as appealing and engaging as possible to provide customers with the best user experience. An attractive interface is an essential part of each application (as well as the website). The Motion UI tool is a great way to draw in users with attractive animations. Its library is capable of gracefully animating design elements and allowing developers to play around with them as they choose.

 

You can hire JavaScript developers, and they’ll match Motion AI with any JS framework, proving its versatility for a variety of scenarios. Some of such scenarios are the following: greeting new customers (by sending an attractively designed welcoming message), confirming the non-reversible site activities (and attracting users’ attention for them not to make an error in a choice), adding funny elements (to make the site display more pleasant to use) or upgrading a content.

 

7. Chatbots

A substantial number of businesses operate in various time zones and have offices in different regions or continents. This complicates decent customer service and increases the operating costs, especially given the necessity for 24-hour help in this scenario.

Web development trends have moved towards automated day-and-night client support. For this goal, chatbots powered by AI and machine learning have shown to be a worthwhile long-term investment. They can reply to frequently asked questions, connect with the appropriate human client assistant, or take orders. Customers can also use chatbots to get quick responses in case of an emergency, resolve a complaint, and so on.

According to Gartner’s study, 70% of companies will create their own business bot. It’s not surprising due to the set of the above indisputable chatbot benefits. So, how to build it and obtain all the advantages? You should perform different operations, including a bot building type choice (rule-based or the AI one), thinking out the bot architecture and integration possibility with external platforms, using bot building technologies like Dialogflow, Microsoft Bot Framework, or Facebook Bot Engine, etc.

 

6. Push Notifications

Push notifications are personalized messages that can be used in web apps to convey various types of information to final users (e.g., new blog posts, articles you liked back in stock, etc.). They are available without the need to register or leave credentials such as an email address.

If you build-in push notifications in your web solution, new communication ways with the target audience (as well as additional marketing chances) would be available. Undeniable fact: delivering push notifications to mobile apps can increase app engagement by up to 88%, and 65% of users return to the app within 30 days in case the push notifications are enabled.

Such technologies as ZoPush, OneSignal, PushEngage, or PushCrew would be practical tools to implement push notifications into your app. Companies like PetFlow, Sivvi, or SportsCafe have already done it and boosted their sales a lot.

A tip to consider: applying push notifications, use such a technology moderately and provide your customers with an option to switch notifications off.

 

5. API-First Approach

Given the growing number of devices that need to communicate with one another, web solutions must be well-prepared for integration with other applications. This is where the API-first development approach originates from. Such a building tendency is in marked contrast to the traditional one, and we’re going to explain why.

 

Traditional building workflow is characterized by the company’s main focus on building a web or mobile product rather than API. Moreover, the team performs their work sequentially (R&D staff prepares a product interface, the prototypes are also prepared, and the rest of the team members are waiting, then QA engineers and front-end devs can continue, etc). In case of a bug, all the processes would be repeated.

 

API-first building approach supposes that API is already built and the development workflow is simultaneous. Building-in API-first approach to your development workflow, you can use such tools as API Blueprint or Swagger.

 

4. Voice Search Optimization

Another building trend that can’t be ignored is voice search, which has gained its popularity: according to Gartner, by 2021 year-end, nearly 30% of all searches will be conducted without the use of a screen, not to mention the growing number of smart speakers year after year.

As a result, voice commerce sales are predicted to significantly increase, gaining $5 billion in the United Kingdom and $40 billion in the United States by 2022.

Early adopters are always one step ahead of the pack: so, voice search optimization should be incorporated into your technical and SEO strategy as soon as possible. To make your app recognize voices, reply to questions and make a speech synthesis, use Web Speech API, a powerful instrument for working with voice information.

 

To optimize a voice search in your app, you should follow many rules, including:

• Defining key questions
• Simplifying keywords and making them clearly understood
• Regarding idioms, speech patterns, or local words while working with voice data
• Trying to forecast customers’ queries and replying to them, etc

 

3. Responsive Websites

Such a technology is relatively old compared to AMP or PWA; however, it is also widely used.  Years ago, it was a nice-to-have feature; now, it’s a requirement. Why?

Mobile devices are more prevalent in use than all others. In this regard, Google intends to implement mobile-first indexing, which means the ranking of a website will be determined by how effectively it is adapted for mobile devices.

A couple of world-known examples of responsive web design implementation for you to be inspired. The New York Times site is like a typical newspaper, but the number of columns may vary due to the device of the customer. Amazon, as one of the global e-commerce leaders, has also cared about its website adaptability to different customers’ gadgets.

2. Accelerated Mobile Pages (AMPs)

AMPs from Google are another way to improve the mobile browsing experience. This technology was intended to stimulate the creation of websites that are loaded quickly and function well on mobile devices. AMP pages take roughly 2 seconds compared to non-AMP ones that need about 22 seconds to load.

 

If you decide to create accelerated mobile pages, apply to a special AMP HTML open framework. You can quickly and easily learn how to use it, as Google has cared about all the necessary documentation and tutorials for a smooth building process. Keep in mind that your website equipped with AMPs will have obtained additional bonuses such as visibility and higher rankings in search results (which is effective for SEO) because Google favors websites that can be loaded quickly.

Different world-known retail businesses (like Campmor, eBay, or Eventbrite) added AMPs to their websites. Accelerated mobile page implementation to the Campmor site, for example, has led to a 28% boost in per-order revenue and a 20% decrease in bounce rate.

 

1. Progressive Web Applications (PWAs)

Various industrial stats prove that mobile gadgets are more popular than all others, so people desperately need to use mobile devices with comfort. Progressive web apps can help here: with their optimal performance, they help to improve UX, speeding up site performance, customizing UI, and offering offline access.

What is PWA? It’s a website that contains not just the site functionality but one earlier available only for native apps (e.g., offline and hardware access, push notifications, etc.).

Due to its effectiveness, world-famous companies like Twitter, Washington Post, Forbes, or Alibaba have already adopted PWAs for their businesses and obtained favorable results (such as conversion growth and loading time reduction). Tinder, Pinterest, YouTube Music, and Trivago Hotel Booking are other well-known PWA examples loved by users.

 

If you also want to create PWA for your company to gain such an effect, you need to use widely known technologies like React, Angular, or Polymer. Progressive web apps need less development time than native solutions for Android or iOS; however, the PWA building time may differ according to the complexity of the tasks.

 

Wrapping Up

We overviewed web development trends the most common for 2021. If you want to obtain a more broad picture of what is happening on the web market, the skillful software development team can assist you. The specialists will consult you as to the most annoying business questions, choose the latest web technologies fitting your business and help you build a product that would be modern, flexible, and competitive on the market.

There is an app and service for every possible thing on this earth. Did you know? There are 2.8 million apps on the Google play store and 1.96 million apps on the Apple app store! These numbers just say one thing: that is you don’t have to worry about doing anything yourself. And this includes cleaning too!

People are more interested in getting services for simple tasks, such as cleaning their homes, than doing it themselves. Hence, we’re seeing many budding entrepreneurs who aren’t afraid of getting their hands dirty to make a niche and money! But how would you set yourself apart from the rest of the competitors?

Here are some simple solutions that are economical as well as impactful,

 

The primary focus

No matter how hectic your schedule is or how difficult the task is, your primary focus should be customer satisfaction. Primarily focus on the customer in every aspect of the marketing cycle. Always remember that no lead is a dead lead. Some might not work out right now, but it doesn’t mean it will not in the future.

Right from creating awareness of your service to the customers to convincing that your brand is better than the competitors, all the stages require special attention towards the potential client. Even after successfully closing the deal, you need to keep up with the promises so the business can flourish.

 

Email is the key

You are the expert in your genre and let the people know about your expertise. Start a blog or a social media account and provide simple tips for easy maintenance. People these days are in love with deep cleaning videos. Make shorts for Youtube or reels for Instagram and get the creative juices flowing!

Though social media engages with the general public, it is email marketing that fetches your business as well as money. The investment here is far lesser than any other means of marketing. And these days, finding email contacts has become really simple with websites like GetEmail.io. This freemium website answers your question about how to find someone’s email address for free!

 

Complimentary businesses

Every business is directly or indirectly dependent on each other to thrive. Let’s take an example of a food truck. The food truck owner has to purchase his supplies from a wholesaler from time to time to get the ingredients for the food he sells. Either of them – when new to the business – will have to find each other and that is how complementary business works.

For your home services, find a realtor or a real estate agency. Many of the real estate agents provide free cleaning services to their clients as a token of appreciation. You can collaborate with such professionals and create new opportunities. Builders and home flippers are also potential candidates for the proposal.

 

Conclusion

In the end, after using all the right marketing strategies, what matters the most is the quality service you provide to your clients. Because a good word of mouth becomes the best kind of advertising than any others put together!

You would surely have heard of Facebook, right? Yes, the king of social media, Facebook. What if we tell you, you can use it to enhance the beauty of your WordPress website, would it interest you? If yes, then this blog is especially for you.

In order to increase the visual appeal of the WordPress website, businesses are actively opting to embed Facebook feed on WordPress websites using Facebook Feed WordPress plugins. We all know that Facebook is known for providing entertaining and engaging content. You can easily display them using the Facebook widget on WordPress website.

You can easily get a Facebook widget for WordPress website from various plugins. These plugins are available on the plugin store, but we list the best Facebook feed WordPress plugin for your convenience. These plugins ease the embedding process and provide various features that make it an ideal marketing strategy.

 

Best Facebook Feed Plugin That Fits Your Marketing Budget

Many marketing practices involve a high marketing budget. But here are some cost-effective Facebook feed plugins that might easily fit in your budget. Moreover, they provide great results with amazing ROI, making them one of the best marketing strategies. So, without further ado, let’s get into it.

 

1. Facebook Feed WordPress Plugin by Tagembed

Tagembed is already a well-established social media aggregator that helps its users to collect and display social feeds on websites. It maintains its style and quality on WordPress plugin as it brings Facebook Feed WordPress Plugin. The plugin is easy to install and you can easily find it on the WordPress plugin store. Alongside Facebook it is also compatible with 18+ social media platforms, providing you with a huge variety of content to display on your website.

 

In addition, it provides a customization feature that helps you to personalize your widget as per your requirements. Here, you can change the font size, font style and more to showcase your artistic side. Also, you have multiple options as layout and themes; you can choose the one that matches the style of your website. All these measures help you to make your website more appealing and make it look more professional.

 

Moreover, it has a moderation feature that helps you to remove all the irrelevant and unwanted content from your website feed. Thus, it helps you to maintain the quality of your website and showcase the content related to your business. And with responsive feed, you can display the feed on any screen size. You get all this and more – Free of cost. Yes, you read it right. The plugin is free of cost and hence fits in any marketing budget.

 

2. 10Web Social Post Feed

10Web Social Post Feed makes integration with Facebook easy. It allows a smooth embedding process that allows you to display Facebook feeds on your website. It is a powerful plugin that allows you to collect Facebook posts from your desired source and easily display them on your website.

 

As it is compatible with displaying all types of media, you can showcase specific photos, videos, statuses, and links on your website with ease. And as the photos and videos stream from the source, it does not affect the website’s speed. You can even customize the feed as per your need and as per the style you want. It eventually helps you in increasing the charm of your website. There is no feed limitation; hence it helps to make your website more engaging for the users. And as your website will be more engaging, it will eventually increase the website traffic as more people would like to visit it. More traffic will result in better brand awareness and a strong search engine ranking.

 

3. Flow-Flow Social Feed Stream

Flow-Flow Social Feed Stream provides you with various layout and theme that allows you to showcase your feed attractively. The responsive design helps you to display the feed on any screen without any hassle. Also, it provides a sharing button that increases user engagement on the website and eventually helps in enhancing the search engine ranking.

 

The user-friendly admin interface makes the embedding easy and assists you in operating the plugin like a pro. Moreover, the plugin also allows you to display social media counters like comments, likes, and views. It helps you to market your Facebook page and showcase your presence there. And with a rich design setting, you can bring an appeal to your widget and add a charm to your website.

 

4. Widget for Social Page Feeds

In this era where social media strength often determines a brand’s reputation and quality, it becomes vital to develop social media handle awareness amongst the people. And this is where Widget for Social Page Feeds comes into play, and it helps you to embed Facebook feed without any hassle and provides a sneak into your social media presence to your visitors.

 

The plugin supports shortcode and makes your embedding process easy, and within a few steps, it makes your website more vibrant by adding Facebook feeds into it. Moreover, it provides you with authority to show/hide posts from your timeline. And even if you get stuck somewhere, the fast and helpful support resolves your issue with ease.

 

5. EmbedSocial

Embed social is another well-known social media aggregator that is quite popular in the market. It brings its WordPress plugin that helps users to compile social feeds from various social media platforms and then displays them on your website with ease. Moreover, the plugin saves tons of user time as, within just a few simple steps, it allows users to embed Facebook feed on the website.

 

EmbedSocial WordPress plugin is a coding-free tool. That means you don’t need any technical background, coding knowledge, or skill to embed and run this plugin. Furthermore, you can win your visitors’ trust by embedding social reviews on your website with the help of this tool.

6. Social Feeds

 

Social Feeds is a powerful plugin that helps you in displaying social media feeds on your website. It provides you the facility to choose Facebook as your source and allows you to showcase timeline/events/messages on your website.

 

Social Feeds WordPress plugin is very simple to use and maintain and does not require any coding knowledge. Moreover, it allows you to change the language option for Facebook. The plugin also allows you to display a Facebook like button, which eventually helps you increase likes and followers of your Facebook page. And as you will be displaying the feed from your Facebook page, so even if someone is unaware of your Facebook presence, he gets to know about it and has the option to follow you on the platform. We all know how important it is to have a strong social media presence as it helps to increase brand awareness and boosts reach beyond geographical boundaries.

 

In Conclusion

We all know Facebook has turned out to be a game-changer for businesses. As it has opened gates for smooth and effective marketing. You can stand out from the crowd by using the platform beyond its boundaries. And that is by opting to embed Facebook feed on WordPress websites. The plugins mentioned above provide you with a smooth embedding process, and also, as they are pocket friendly, they provide great ROI., so what are you waiting for? Try these plugins now.

Over 3.6 billion people, or 49% of the human population, use social media worldwide, and this number only continues to grow.

With this trend, social media has become a vital and almost indispensable part of marketing.

Advancement in technology and the internet has led social media to become a powerful platform used by businesses to reach their audiences and promote their brand, products, and services. If you’re not adequately tapping into the potential market composed of billions of people scrolling through social media apps for countless hours, then you might be doing something wrong.

Nowadays, having a successful business depends on a robust online presence and customer engagement. But it’s not all that easy to build a reputation online. With 81% of small and medium-sized businesses using social media today, you need to get creative in capturing people’s attention.

So how do you get your target audience’s attention on social media? Simple…give them something nice to look at.

 

Why is Graphics Important When Starting a Social Media Campaign?

“A picture is worth a thousand words” – this old idiom dates back to the early 20th century, but it still holds, especially now in the age of the internet and social media.

People are highly visual creatures – our brains are hardwired to absorb visual information faster and more efficiently than plain text. It’s no surprise that the trend towards visual social media continues to go up.

Every effective social marketing campaign requires good graphics. Having visuals on social media not only increases brand awareness but also encourages user engagement. Posting an image along with your captions can increase the number of clicks, shares, comments, retweets, or reposts up to 3 times – this is why picking the right graphic is essential.

When you create a brand, it is crucial to stand out. Graphic design alone does not build a brand, but it will make you recognizable.

Social media graphic design is not merely a nice image with sprinkles of text on the sides. It is more complicated than that. Your design must be reflective of the information you want to convey. To do that, you must use certain font styles, color palettes, or layouts; otherwise, your design might not get the attention it deserves.

So how do you create social media graphic designs that will ensure better engagement? We’ve got ten tips to help make your designs stand out and leave lasting impressions.

10 Innovative Graphic Design Tips For Better Social Media Engagement

There are a few things to consider when creating impactful and striking graphic designs. Here, we give you ten innovative graphic design tips to help you make better, more engaging visuals for your social media posts.

Let’s begin!

 

1. Set your goal and work towards it

Before you even select your canvas, pick your colors, or compose your caption, the first thing you need to do is to set your goal.

Goal setting is the most critical step in the entire design process. It is where you envision where you want to be and how you want your audience to perceive your content.

Consider your goal as your north star – the basis for creating all your designs for your content. All ideas you might have and their execution must always reflect your goal.

Having a goal will aid your design process and allow you to deliver your message more effectively.

So how do you determine your goal? Start by answering the following questions:

• Whose attention do I want to capture?
  • – What social media platforms are they using?
  • – What devices do they usually use?
• What message do I want to communicate to my audience through my social media graphic?
• What is my purpose for posting content?
• What do I want users to do after seeing my graphic?
• Do I want more user engagement?
• Do I want to increase my sales?

Basically, answering the who, what, where, when, how questions before jumping the gun will give your creative process organization and structure.

Remember to keep your goal narrow rather than overbroad. Having too many goals can impact your design negatively as it can lead to an overwhelming graphic.

Now that we have the first tip out of the way, let’s move on to visuals!

 

2. Simplicity is the ultimate sophistication

In the world of graphic design, less is more. This is why you must always try to keep your graphics as simple as possible.

Social media graphics require you to work with a relatively smaller canvas. With such limited space, overcrowding can quickly be a problem.

To avoid overpopulating your canvas with elements, remember to use large, scroll-stopping illustrations, minimal texts, pleasing yet straightforward fonts, and fewer but contrasting colors to keep the visuals cohesive. Focus on the aesthetic appeal of the design and the message you want to convey to your audience.

Do not be afraid to leave white spaces in your canvas. It might seem daunting, but if done right, this technique can enhance the design and pull your viewers’ attention to the exact message you’re trying to flaunt.

Place every element with careful intent. Your hard work will only go to waste if you fail to make your message clear to the audience.

 

3. Respect the Hierarchy

People are naturally drawn to BIG, BOLD FONTS. So if you want to draw attention within milliseconds, create a visual hierarchy.

Visual hierarchy is the use of color, typography, type size, and strategic positioning to emphasize more important information on a page.

To effectively highlight significant messages in your post, texts of higher importance must be made dramatically bigger while other information can be added in smaller fonts.

Compel your audience to take action by keeping their focus on what’s important. Think you can do that? Then START NOW.

 

4. No beauty without color

Around 92.6% of people believe that color/design is the number one factor influencing their decision to purchase something. This is the reason why color is a vital element in graphic design.

Color has the effect of evoking certain emotions, feelings, senses, and even memories. Social media engagement is almost guaranteed once you’ve learned how to integrate the psychology behind color into your graphic effectively.

Social media is a busy place, with millions of people competing for a split-second of attention. One way to get a slice of the pie is to have a good color theme.

Finding the most suitable color scheme is crucial to the success of a graphic design. To make a captivating design, you must pull your audience’s attention through color alone. But how do you do that?

 

Make sure that your colors reflect the goal you’ve initially set and will create the reaction you want to get from your audience. Your color palette needs to be consistent with your niche and the message you want to deliver.

Be mindful of contrast, balance, and hues and how their pairings can influence viewer perception. Once you’ve picked out your color scheme, take note of the hex codes. This will help you in ensuring consistency in your subsequent posts. Keep in mind that consistency establishes your brand’s identity in the long run.

Keep abreast of the latest color trends. Ride with the competition by knowing what’s “in” in the industry. This will help you select colors that will best resonate with your target audience.

Finally, choose colors that you are comfortable with but don’t be afraid to bend the rules. Once you’re familiar with the rules – color wheel, contrast, balance, etc., go ahead and play around! There is no room for playing it safe when it comes to social media graphics. Sometimes the best way to get engagement is to go out of the box.

 

5. TXT

When creating social media graphic designs, you want to limit your text to avoid overcrowding.

While text plays an essential role in communicating your brand’s message, too much text can make your design look busy – this is not good as it might overwhelm your audience.

A good rule of thumb for social media is to limit text to one to two liners. Keeping your text short and sweet while finding the right font size and color will improve readability and increase the chances of your content being consumed on mobile phones.

Pairing a light-colored font with a dark background and vice versa is an ideal strategy.

 

6. Make it legible

A cardinal tip for graphic designing is to make sure that your text and content are readable.

No person would want to squint their eyes or decipher cryptic codes to get your message. While fancy typefaces are pretty to look at, sometimes it is unnecessary and might only lessen legibility.

If you want user engagement, make sure that your text is easy to read. Please don’t overdo it. You want your audience to read your message through easily. You can do this by ensuring you have a good background, decent colors, classy fonts, and a carefully thought-out typeface and overall texture.

Play around with brightness and contrast so your message is easier to read without exerting too much effort.

 

7. Typography

Typography is an art in itself. Choosing the perfect set of fonts that best reflect your brand’s personality can bring your social media image to life.

Like color, typography sets mood, tone, and ambiance. When choosing the right font/s, think about the desired tone you want to depict through your graphic.

 

Usually, the font/s you use can either make or break your design. Make sure that you maintain the readability and appeal of your design by limiting the number of typefaces to a maximum of three,  selecting the appropriate font size to match your canvas, and carefully aligning fonts with your images. The fonts you choose must tie up seamlessly with the overall aesthetic of your design.

Know which fonts match the type of industry you’re designing for. Don’t shy away from newer fonts; just like with color, take the opportunity to experiment with different fonts.

 

8. Crank up the contrast

Give your design the extra “pop” it needs by cranking up the contrast.

Contrasting provides a clear line between elements, making one emerge above others. Using contrast effectively is an excellent way to make your social media graphic design stand out.

Note, however, that you need to find the right balance as too much or too little contrast can leave your design looking either too “flat” or too “cluttered.”

One of the ways to effectively implement contrast into your design is through the use of colors; use light-colored background while adding text in the darker color spectrum and vice versa.

Another way is through the use of shapes. Symmetrical shapes tend to stand out when placed alongside asymmetrical figures.

Lastly, add contrast with sizes. Make certain aspects of your design larger and bolder, whole mixing in smaller and more subtle elements.

Contrasting elements add a little “oomph” to your design and will help your brand stand out. Just be careful not to overdo it!

 

9. Consistency is key

Consistency is the fundamental building block of social media graphic design as it helps establish and strengthen your brand.

Lock in your desired elements such as fonts, colors, typeface, and illustrations, and use them repetitively in your designs to maintain consistency. Remember that everything must coincide and produce a distinctive and immediately recognizable look.

If your graphics look and feel related, it will help your audience form a clear association of your brand in their minds.

 

10. Keep innovating

The world of social media moves at a swift pace, so be sure your graphic designs can keep up with the changing times.

Always study the market, identify user behaviors,  and look at the latest trends.  What may get people’s attention now might not work in a month.

 

An exceptional strategy to find your latest graphic inspiration is to take time to browse through social media accounts of the big players in your industry, such as successful businesses or up-and-coming social media influencers. Adopt elements you like or innovate from there.

Don’t be afraid to do the research. Venture onto new platforms and keep on evolving.

Speaking of innovations, revamp your graphic designing experience by integrating text-to-image API in your app or software.

Text-to-image API uses AI technology to create images based on your caption or text description. Looking for the best images that fit your aesthetic, niche, and design goal cannot get any easier with this revolutionary image-generation tool.

 

It’s your time to shine!

Now that you’re equipped with our ten tips and tricks to make more engaging social media graphics, get ready to make scroll-stopping, awe-inspiring, and share-worthy content!

Remember to always strive to come up with new and exciting design ideas tailored to your target audience. At the end of the day, authentic designs that show personality are always appreciated!

What makes a business or marketer smart? The answer is simply their ability to make maximum use of the provided resources. While we are spoilt for choices when it comes to social media platforms, there is one platform that never fails to deliver is Pinterest.

Even though Pinterest is amongst the most popular social media platforms, it is still underutilized as businesses often use the platform within its boundaries, but there is a way which helps you to make great use of the platform and that is by opting to embed a Pinterest widget on the website.

 

What is a Pinterest widget?

After reading the above statement, you might be wondering, what is a Pinterest widget, right? Allows us to explain it in simple terms – the Pinterest widget is the functional block on the website that helps you to showcase Pinterest content on the website.

Now, you must be wondering, out of such a social media platform, why are we choosing Pinterest, right? Well the explanation is simple, we all know the power of visual-based content. Visual-based content helps to express in a better way, appeals to the audience, and stays in the viewer’s mind for a longer time. And Pinterest is known for visual-based content. So wouldn’t it be amazing if you could display them on your website, and that is possible by simple strategy to embed a Pinterest widget on the website?

There are various ways to do it, but as we respect your time, we have listed some simplest ways to do it for your convenience. Even if you are from a non-technical background, these ways are so manageable that you can still perform these methods with ease.

 

Easy and effective ways to add Pinterest widget on the website

Who doesn’t want an appealing and good-looking website, and with minimum effort, you can easily embed Pinterest posts on your website to enhance the visuals of the website. And here are some simple ways to do it :

1. Using social media aggregators

Social media aggregators are amazing tools that help you in collecting social feeds from various social media platforms, you can then curate and customize the feed, and then showcase them on your website. Tools provide you with a dedicated Pinterest widget that helps you collect Pinterest posts from the platform and then display them on the website. And as most of these tools are compatible in streaming visual content from the source, hence they do not affect the speed of your website.

While using the social media aggregator, all you need to do is, collect the Pinterest feed for your widget, generate the embedding code, and paste that code into your website.

Moreover, the tool provides you the authority to personalize your feed, under the customization feature, you can change the font size, font style, card style, and more and make your widget more appealing and graceful. In addition, you have various themes and layouts as your choices, so you can select the one that suits your website’s style as it helps to enhance the grace of your website and produces a professional look to it.

It also provides you with the moderation feature that helps you choose the post you want to make public on your website and what all posts you want to hide. You can either manually remove the post from your website widget or opt for automation. And as these widgets are 100% responsive, it adjusts itself according to different screen types.

 

2.   Using WordPress plugins

If you are using a WordPress website, you have an easy to embed Pinterest widget. WordPress is one of the leading website-building platforms, and many businesses often use WordPress websites for their respective business websites. Moreover, WordPress is known for providing a variety of plugins that adds beauty and functionality to the website. Hence, on the plugin store, you can find various Pinterest widget plugins that help you collect Pinterest posts and display them on your website.

All you have to do is install the plugin, collect the Pinterest post, and copy-paste the shortcode on your WordPress website backend, and that is it, your website will be displaying Pinterest posts through Pinterest widget on your website.

Like social media aggregators, these plugins also provide various features that add great significance to this strategy. But keep in mind that this method is only restricted to WordPress websites, which means you can only use this strategy when using a WordPress website.

3. Pinterest embedding code

Pinterest itself provides the embedding code for each of its posts, you can copy the embedding code and paste it on the backend of your website. This is a simple technique but is the most time-consuming process out of these three methods. As you have to go through the whole process each time you decide to embed a particular post on your website. Also, you cannot customize the widget as per your requirement. Therefore, we recommend you use this method if you want to avoid using any tool for your website.

Conclusion

In this day of digitalization, everyone wants to have an upper edge by having a charming website under their name. Adding visual content to the website is a smart way of adding charm to the website. By opting to embed Pinterest widget on the website, you can easily add visual appeal to your website and, at the same time, promote your social media presence in front of your visitors.