With the proliferation of the internet and innumerable online promotion techniques, developing and distributing an app is now an option for many people out there. The predicament mobile app development services USA face today is not whether to invest in applications to engage with their audience.

The actual predicament they face is how they can allow people to discover their apps in the first place. App Store Optimization, also known as ASO, can come in handy to increase the overall popularity of your application. You need to possess a robust app promotion plan which combines the most effective mobile app ASO and SEO practices. So what is ASO, and why do you need it to promote your app in the app store? Let’s find out!

Overview of App Store Optimization

ASO is the process of improving your app’s visibility within the app stores. It also aids with the augmentation of the overall conversion rates of your app. The major app stores are App Store for iOS and Google Play for Android. If you want to achieve a higher rank in the app store search results, you can rely on ASO to increase the CTR or click-through rate.

This implies that you have to convince people to actually click into the app store listing after they find it. With ASO, you would be able to optimize your app’s name, icon, and ratings. In simple words, ASO lets you manage the reputation of your app in the app store. Note that ASO is also known as App Store SEO to maximize its overall visibility.

By augmenting the impressions, you can support various objectives like traffic to your online app and downloads. The primary focus of ASO is to improve the ranking of mobile applications directly within the app store. Here are some other objectives of ASO you should be aware of.

• Increases the exposure of your application
• Results in positive app ratings and reviews
• People tend to review your app more in the presence of ASO
• Boosts the overall engagement of your application

Just like SEO, optimizing your app’s visibility is an ever-evolving and ongoing process. When you develop an app, the objective is to drive traffic and conversions. With a dedicated ASO strategy, you would be able to track and measure the performance of your app consistently. Your reach would be limitless when you deploy the right ASO strategies.

The Difference between ASO and SEO

ASO is often referred to as app store SEO. Both SEO and ASO possess similarities like keyword optimization, backlinking, conversion optimization, etc. But there are certain differences that exist between these two terms.

The primary difference between ASO and SEO is the ranking factor. Moreover, ASO is primarily meant for apps and SEO for websites. The components of SEO are much extensive and elaborative. On the contrary, ASO is much shorter and involves a few components.

What is the need for ASO for your Mobile App?

There is no denying the fact that ASO is the key to your business’s visibility. If you are reliant on your app to boost conversions, then you just cannot ignore ASO. ASO would provide your app with better rankings and discoverability in the app store. Moreover, ASO is vital for your app to get more organic downloads.

You would be able to spend less money on paid downloads with ASO. The strategies related to ASO should be prepared and deployed with the UA tactics to get the optimum results. On the other hand, ASO is a great way to promote and market your app in the app store. This is because it boosts your app’s overall discoverability.

A large number of users would be able to find your app and download it, thanks to ASO. So as you can see, app store optimization is a crucial aspect to boost your app’s overall visibility. It is a long-term investment, just like SEO which would fetch you great results in the future.

SEO for Mobile Applications: The Ultimate Way to increase Visibility

Improving the visibility of your app in the app should be your primary objective. With the number of apps available in major stores growing exponentially, new ways of app discovery have evolved.

So if you want users to find your application on mobile search, you should leverage SEO techniques.

In this never ending fight of the apps to maximize their visibility, SEO for mobile apps has become quite popular. Do you want to optimize your app visibility with SEO? Here are the best practices to increase your app’s visibility.

Do a Comprehensive Keyword Research

Much like web SEO, you should research the latest keywords which will rank your app properly in the app market. You can even use software platforms to get the right keywords.

Aim for Positive Ratings and Reviews from Users

For app SEO, positive user ratings and reviews matter a lot. Google will rank your app higher in the app market if it contains a large number of positive reviews and ratings. Positive ratings and reviews also help convincing the users about your app. In other words, you will be able to increase the conversion rate of your app with positive ratings.

On the other hand, iOS developers should opt for app analytics in iTunes Connect to assess their app’s performance. Like the Google Play Store, you have to optimize the app for search in iOS store with SEO.

Don’t Ignore SEO for ASO

To get the most out of your app promotion, you shouldn’t approach SEO and ASO as conflicting tactics. It is worth mentioning here that organic search optimization is still the basic foundation of your online presence.

Moreover, it should be an integral part of your mobile app ASO. No doubt, mobile app ASO and web SEO are overlapping to a great extent. These tactics can work separately, but if you are not implementing them together, you cannot expect to make your app visible.

Most website designers are engaged in “the hustle”. They spend their time posting on social media or going to networking events, desperately seeking new clients for their business. This can be exhausting!

But what if, instead of working yourself so hard every single day, you could enjoy a steady stream of clients who come to you?

This is exactly what I achieved when I set up my web design business in 2018.

Before I talk about how I managed to grow a business to six figures in under two years, I’d like to go back in time a little. For most of my career, I was a self-employed web designer who did not know his audience. I would work for anyone who would pay me. This meant that every project looked different, my clients were few and far between, and my cash flow would be unsteady.

So when I relaunched my business in 2018, I wanted to fix this problem. I had two ideas in the centre of my mind:

• My perfect client
• My client acquisition journey

Let’s take a look at how I applied both to my business:

Step 1- Identifying your perfect client

I’ll just say it – unless you know your client, you don’t have a real business. You might have a hobby that pays you pocket money each month, but you cannot scale a web development business without knowing exactly who it is that you serve.

There are two ways to identify an ideal client. The first is to look for market opportunities by conducting keyword research. For example, you might find an opportunity to be a “web designer for dog walkers”. This is a narrow client niche, and if you cornered it in the search rankings, it could be a scalable business for you.

The second way to find an ideal client is to interrogate and match it with your own values. What do you care about? Spend some time thinking deeply about your past experience. What positive and negative memories come to mind? When you explore these events, you can figure out what you actually enjoy doing. Then you can apply it to your work.

For me, working with nonprofits was rewarding, so my web design business focused on helping this niche. I was inspired by the work local charities did and wanted to angle my whole web design business to help them. Next up, I needed a way to reach them…

Step 2 – Developing a landing page

Remember at the start of this piece I told you that I did not want to hustle? If you create a landing page and send traffic to it, you don’t need to hustle, because clients find you.

But for this to work, you need to know your client. For me, working with nonprofits meant that creating a landing page was relatively simple. All I had to do was talk about their problems and aspirations. I would rank on page one of Google for various related keyword searches. This brought me new leads every week.

Two specific things helped with this: keywords and backlinks. My content was genuinely helpful and keyword-rich, and I worked hard to get coverage on related websites that would point back to mine (these are backlinks – links that point back to an original source). I did interviews with charity professionals and even wrote a book on the subject! The book alone brought £20k+ in business, purely because I was seen as an authority on the subject. But it was my landing page that did all the hard work. No longer did I need to network, because my page appeared when people were searching for my services.

The lesson? Focus down (and then down further)

Marketing and lead generation is the hardest challenge for web developers. My advice to you right now is to stop hustling and 1) define your client (the more detail, the better) and 2) create a landing page that presses on their problems and goals. Then drive traffic to it.

When you market your services in this way, you’ll see a steady and growing stream of interest from the perfect clients.

Matt Saunders is a business coach for freelancers. He’s worked in the sector for 20 years and loves lifting up others to help them become the best version of themselves. Find out how he helps website designers just like you on his web designer coaching page.

The tendencies of web development alter almost annually, and each decision-maker should stay up to date concerning these trends. It helps the deciding authorities survive a competitive struggle, engage more customers, and refine their knowledge in the particular business sector.

We evaluated market needs in several domains of the IT business and compiled this list to provide you with a focused piece of information on web development tendencies in 2021.

8. Motion UI

Every product attempts to be as appealing and engaging as possible to provide customers with the best user experience. An attractive interface is an essential part of each application (as well as the website). The Motion UI tool is a great way to draw in users with attractive animations. Its library is capable of gracefully animating design elements and allowing developers to play around with them as they choose.

Motion User Interface (UI) capabilities sample

You can hire JavaScript developers, and they’ll match Motion AI with any JS framework, proving its versatility for a variety of scenarios. Some of such scenarios are the following: greeting new customers (by sending an attractively designed welcoming message), confirming the non-reversible site activities (and attracting users’ attention for them not to make an error in a choice), adding funny elements (to make the site display more pleasant to use) or upgrading a content.

7. Chatbots

A substantial number of businesses operate in various time zones and have offices in different regions or continents. This complicates decent customer service and increases the operating costs, especially given the necessity for 24-hour help in this scenario.

Web development trends have moved towards automated day-and-night client support. For this goal, chatbots powered by AI and machine learning have shown to be a worthwhile long-term investment. They can reply to frequently asked questions, connect with the appropriate human client assistant, or take orders. Customers can also use chatbots to get quick responses in case of an emergency, resolve a complaint, and so on.

According to Gartner’s study, 70% of companies will create their own business bot. It’s not surprising due to the set of the above indisputable chatbot benefits. So, how to build it and obtain all the advantages? You should perform different operations, including a bot building type choice (rule-based or the AI one), thinking out the bot architecture and integration possibility with external platforms, using bot building technologies like Dialogflow, Microsoft Bot Framework, or Facebook Bot Engine, etc.

6. Push Notifications

Push notifications are personalized messages that can be used in web apps to convey various types of information to final users (e.g., new blog posts, articles you liked back in stock, etc.). They are available without the need to register or leave credentials such as an email address.

If you build-in push notifications in your web solution, new communication ways with the target audience (as well as additional marketing chances) would be available. Undeniable fact: delivering push notifications to mobile apps can increase app engagement by up to 88%, and 65% of users return to the app within 30 days in case the push notifications are enabled.

Such technologies as ZoPush, OneSignal, PushEngage, or PushCrew would be practical tools to implement push notifications into your app. Companies like PetFlow, Sivvi, or SportsCafe have already done it and boosted their sales a lot.

A tip to consider: applying push notifications, use such a technology moderately and provide your customers with an option to switch notifications off.

5. API-First Approach

Given the growing number of devices that need to communicate with one another, web solutions must be well-prepared for integration with other applications. This is where the API-first development approach originates from. Such a building tendency is in marked contrast to the traditional one, and we’re going to explain why.

The traditional method of software development demonstration

Traditional building workflow is characterized by the company’s main focus on building a web or mobile product rather than API. Moreover, the team performs their work sequentially (R&D staff prepares a product interface, the prototypes are also prepared, and the rest of the team members are waiting, then QA engineers and front-end devs can continue, etc). In case of a bug, all the processes would be repeated.

API-first building approach illustration

API-first building approach supposes that API is already built and the development workflow is simultaneous. Building-in API-first approach to your development workflow, you can use such tools as API Blueprint or Swagger.

4. Voice Search Optimization

Another building trend that can’t be ignored is voice search, which has gained its popularity: according to Gartner, by 2021 year-end, nearly 30% of all searches will be conducted without the use of a screen, not to mention the growing number of smart speakers year after year.

As a result, voice commerce sales are predicted to significantly increase, gaining $5 billion in the United Kingdom and $40 billion in the United States by 2022.

Early adopters are always one step ahead of the pack: so, voice search optimization should be incorporated into your technical and SEO strategy as soon as possible. To make your app recognize voices, reply to questions and make a speech synthesis, use Web Speech API, a powerful instrument for working with voice information.

To optimize a voice search in your app, you should follow many rules, including:

• Defining key questions
• Simplifying keywords and making them clearly understood
• Regarding idioms, speech patterns, or local words while working with voice data
• Trying to forecast customers’ queries and replying to them, etc

3. Responsive Websites

Such a technology is relatively old compared to AMP or PWA; however, it is also widely used.  Years ago, it was a nice-to-have feature; now, it’s a requirement. Why?

Mobile devices are more prevalent in use than all others. In this regard, Google intends to implement mobile-first indexing, which means the ranking of a website will be determined by how effectively it is adapted for mobile devices.

A couple of world-known examples of responsive web design implementation for you to be inspired. The New York Times site is like a typical newspaper, but the number of columns may vary due to the device of the customer. Amazon, as one of the global e-commerce leaders, has also cared about its website adaptability to different customers’ gadgets.

2. Accelerated Mobile Pages (AMPs)

AMPs from Google are another way to improve the mobile browsing experience. This technology was intended to stimulate the creation of websites that are loaded quickly and function well on mobile devices. AMP pages take roughly 2 seconds compared to non-AMP ones that need about 22 seconds to load.

Accelerated mobile pages (AMPs) versus non-AMP landing pages

If you decide to create accelerated mobile pages, apply to a special AMP HTML open framework. You can quickly and easily learn how to use it, as Google has cared about all the necessary documentation and tutorials for a smooth building process. Keep in mind that your website equipped with AMPs will have obtained additional bonuses such as visibility and higher rankings in search results (which is effective for SEO) because Google favors websites that can be loaded quickly.

Different world-known retail businesses (like Campmor, eBay, or Eventbrite) added AMPs to their websites. Accelerated mobile page implementation to the Campmor site, for example, has led to a 28% boost in per-order revenue and a 20% decrease in bounce rate.

1. Progressive Web Applications (PWAs)

Various industrial stats prove that mobile gadgets are more popular than all others, so people desperately need to use mobile devices with comfort. Progressive web apps can help here: with their optimal performance, they help to improve UX, speeding up site performance, customizing UI, and offering offline access.

What is PWA? It’s a website that contains not just the site functionality but one earlier available only for native apps (e.g., offline and hardware access, push notifications, etc.).

Famous progressive web app samples: Twitter and Alaska Airlines

Due to its effectiveness, world-famous companies like Twitter, Washington Post, Forbes, or Alibaba have already adopted PWAs for their businesses and obtained favorable results (such as conversion growth and loading time reduction). Tinder, Pinterest, YouTube Music, and Trivago Hotel Booking are other well-known PWA examples loved by users.

If you also want to create PWA for your company to gain such an effect, you need to use widely known technologies like React, Angular, or Polymer. Progressive web apps need less development time than native solutions for Android or iOS; however, the PWA building time may differ according to the complexity of the tasks.

Wrapping Up

We overviewed web development trends the most common for 2021. If you want to obtain a more broad picture of what is happening on the web market, the skillful software development team can assist you. The specialists will consult you as to the most annoying business questions, choose the latest web technologies fitting your business and help you build a product that would be modern, flexible, and competitive on the market.

There is an app and service for every possible thing on this earth. Did you know? There are 2.8 million apps on the Google play store and 1.96 million apps on the Apple app store! These numbers just say one thing: that is you don’t have to worry about doing anything yourself. And this includes cleaning too!

People are more interested in getting services for simple tasks, such as cleaning their homes, than doing it themselves. Hence, we’re seeing many budding entrepreneurs who aren’t afraid of getting their hands dirty to make a niche and money! But how would you set yourself apart from the rest of the competitors?

Here are some simple solutions that are economical as well as impactful,

The primary focus

No matter how hectic your schedule is or how difficult the task is, your primary focus should be customer satisfaction. Primarily focus on the customer in every aspect of the marketing cycle. Always remember that no lead is a dead lead. Some might not work out right now, but it doesn’t mean it will not in the future.

Right from creating awareness of your service to the customers to convincing that your brand is better than the competitors, all the stages require special attention towards the potential client. Even after successfully closing the deal, you need to keep up with the promises so the business can flourish.

Email is the key

You are the expert in your genre and let the people know about your expertise. Start a blog or a social media account and provide simple tips for easy maintenance. People these days are in love with deep cleaning videos. Make shorts for Youtube or reels for Instagram and get the creative juices flowing!

Though social media engages with the general public, it is email marketing that fetches your business as well as money. The investment here is far lesser than any other means of marketing. And these days, finding email contacts has become really simple with websites like GetEmail.io. This freemium website answers your question about how to find someone’s email address for free!

Complimentary businesses

Every business is directly or indirectly dependent on each other to thrive. Let’s take an example of a food truck. The food truck owner has to purchase his supplies from a wholesaler from time to time to get the ingredients for the food he sells. Either of them – when new to the business – will have to find each other and that is how complementary business works.

For your home services, find a realtor or a real estate agency. Many of the real estate agents provide free cleaning services to their clients as a token of appreciation. You can collaborate with such professionals and create new opportunities. Builders and home flippers are also potential candidates for the proposal.

Conclusion

In the end, after using all the right marketing strategies, what matters the most is the quality service you provide to your clients. Because a good word of mouth becomes the best kind of advertising than any others put together!

You would surely have heard of Facebook, right? Yes, the king of social media, Facebook. What if we tell you, you can use it to enhance the beauty of your WordPress website, would it interest you? If yes, then this blog is especially for you.

In order to increase the visual appeal of the WordPress website, businesses are actively opting to embed Facebook feed on WordPress websites using Facebook Feed WordPress plugins. We all know that Facebook is known for providing entertaining and engaging content. You can easily display them using the Facebook widget on WordPress website.

You can easily get a Facebook widget for WordPress website from various plugins. These plugins are available on the plugin store, but we list the best Facebook feed WordPress plugin for your convenience. These plugins ease the embedding process and provide various features that make it an ideal marketing strategy.

Best Facebook Feed Plugin That Fits Your Marketing Budget

Many marketing practices involve a high marketing budget. But here are some cost-effective Facebook feed plugins that might easily fit in your budget. Moreover, they provide great results with amazing ROI, making them one of the best marketing strategies. So, without further ado, let’s get into it.

1. Facebook Feed WordPress Plugin by Tagembed

Tagembed is already a well-established social media aggregator that helps its users to collect and display social feeds on websites. It maintains its style and quality on WordPress plugin as it brings Facebook Feed WordPress Plugin. The plugin is easy to install and you can easily find it on the WordPress plugin store. Alongside Facebook it is also compatible with 18+ social media platforms, providing you with a huge variety of content to display on your website.

In addition, it provides a customization feature that helps you to personalize your widget as per your requirements. Here, you can change the font size, font style and more to showcase your artistic side. Also, you have multiple options as layout and themes; you can choose the one that matches the style of your website. All these measures help you to make your website more appealing and make it look more professional.

Moreover, it has a moderation feature that helps you to remove all the irrelevant and unwanted content from your website feed. Thus, it helps you to maintain the quality of your website and showcase the content related to your business. And with responsive feed, you can display the feed on any screen size. You get all this and more – Free of cost. Yes, you read it right. The plugin is free of cost and hence fits in any marketing budget.

2. 10Web Social Post Feed

10Web Social Post Feed makes integration with Facebook easy. It allows a smooth embedding process that allows you to display Facebook feeds on your website. It is a powerful plugin that allows you to collect Facebook posts from your desired source and easily display them on your website.

As it is compatible with displaying all types of media, you can showcase specific photos, videos, statuses, and links on your website with ease. And as the photos and videos stream from the source, it does not affect the website’s speed. You can even customize the feed as per your need and as per the style you want. It eventually helps you in increasing the charm of your website. There is no feed limitation; hence it helps to make your website more engaging for the users. And as your website will be more engaging, it will eventually increase the website traffic as more people would like to visit it. More traffic will result in better brand awareness and a strong search engine ranking.

3. Flow-Flow Social Feed Stream

Flow-Flow Social Feed Stream provides you with various layout and theme that allows you to showcase your feed attractively. The responsive design helps you to display the feed on any screen without any hassle. Also, it provides a sharing button that increases user engagement on the website and eventually helps in enhancing the search engine ranking.

The user-friendly admin interface makes the embedding easy and assists you in operating the plugin like a pro. Moreover, the plugin also allows you to display social media counters like comments, likes, and views. It helps you to market your Facebook page and showcase your presence there. And with a rich design setting, you can bring an appeal to your widget and add a charm to your website.

4. Widget for Social Page Feeds

In this era where social media strength often determines a brand’s reputation and quality, it becomes vital to develop social media handle awareness amongst the people. And this is where Widget for Social Page Feeds comes into play, and it helps you to embed Facebook feed without any hassle and provides a sneak into your social media presence to your visitors.

The plugin supports shortcode and makes your embedding process easy, and within a few steps, it makes your website more vibrant by adding Facebook feeds into it. Moreover, it provides you with authority to show/hide posts from your timeline. And even if you get stuck somewhere, the fast and helpful support resolves your issue with ease.

5. EmbedSocial

Embed social is another well-known social media aggregator that is quite popular in the market. It brings its WordPress plugin that helps users to compile social feeds from various social media platforms and then displays them on your website with ease. Moreover, the plugin saves tons of user time as, within just a few simple steps, it allows users to embed Facebook feed on the website.

EmbedSocial WordPress plugin is a coding-free tool. That means you don’t need any technical background, coding knowledge, or skill to embed and run this plugin. Furthermore, you can win your visitors’ trust by embedding social reviews on your website with the help of this tool.

6. Social Feeds

Social Feeds is a powerful plugin that helps you in displaying social media feeds on your website. It provides you the facility to choose Facebook as your source and allows you to showcase timeline/events/messages on your website.

Social Feeds WordPress plugin is very simple to use and maintain and does not require any coding knowledge. Moreover, it allows you to change the language option for Facebook. The plugin also allows you to display a Facebook like button, which eventually helps you increase likes and followers of your Facebook page. And as you will be displaying the feed from your Facebook page, so even if someone is unaware of your Facebook presence, he gets to know about it and has the option to follow you on the platform. We all know how important it is to have a strong social media presence as it helps to increase brand awareness and boosts reach beyond geographical boundaries.

In Conclusion

We all know Facebook has turned out to be a game-changer for businesses. As it has opened gates for smooth and effective marketing. You can stand out from the crowd by using the platform beyond its boundaries. And that is by opting to embed Facebook feed on WordPress websites. The plugins mentioned above provide you with a smooth embedding process, and also, as they are pocket friendly, they provide great ROI., so what are you waiting for? Try these plugins now.

Over 3.6 billion people, or 49% of the human population, use social media worldwide, and this number only continues to grow.

With this trend, social media has become a vital and almost indispensable part of marketing.

Advancement in technology and the internet has led social media to become a powerful platform used by businesses to reach their audiences and promote their brand, products, and services. If you’re not adequately tapping into the potential market composed of billions of people scrolling through social media apps for countless hours, then you might be doing something wrong.

Nowadays, having a successful business depends on a robust online presence and customer engagement. But it’s not all that easy to build a reputation online. With 81% of small and medium-sized businesses using social media today, you need to get creative in capturing people’s attention.

So how do you get your target audience’s attention on social media? Simple…give them something nice to look at.

Why is Graphics Important When Starting a Social Media Campaign?

“A picture is worth a thousand words” – this old idiom dates back to the early 20th century, but it still holds, especially now in the age of the internet and social media.

People are highly visual creatures – our brains are hardwired to absorb visual information faster and more efficiently than plain text. It’s no surprise that the trend towards visual social media continues to go up.

Every effective social marketing campaign requires good graphics. Having visuals on social media not only increases brand awareness but also encourages user engagement. Posting an image along with your captions can increase the number of clicks, shares, comments, retweets, or reposts up to 3 times – this is why picking the right graphic is essential.

When you create a brand, it is crucial to stand out. Graphic design alone does not build a brand, but it will make you recognizable.

Social media graphic design is not merely a nice image with sprinkles of text on the sides. It is more complicated than that. Your design must be reflective of the information you want to convey. To do that, you must use certain font styles, color palettes, or layouts; otherwise, your design might not get the attention it deserves.

So how do you create social media graphic designs that will ensure better engagement? We’ve got ten tips to help make your designs stand out and leave lasting impressions.

10 Innovative Graphic Design Tips For Better Social Media Engagement

There are a few things to consider when creating impactful and striking graphic designs. Here, we give you ten innovative graphic design tips to help you make better, more engaging visuals for your social media posts.

Let’s begin!

1. Set your goal and work towards it

Before you even select your canvas, pick your colors, or compose your caption, the first thing you need to do is to set your goal.

Goal setting is the most critical step in the entire design process. It is where you envision where you want to be and how you want your audience to perceive your content.

Consider your goal as your north star – the basis for creating all your designs for your content. All ideas you might have and their execution must always reflect your goal.

Having a goal will aid your design process and allow you to deliver your message more effectively.

So how do you determine your goal? Start by answering the following questions:

• Whose attention do I want to capture?
  • – What social media platforms are they using?
  • – What devices do they usually use?
• What message do I want to communicate to my audience through my social media graphic?
• What is my purpose for posting content?
• What do I want users to do after seeing my graphic?
• Do I want more user engagement?
• Do I want to increase my sales?

Basically, answering the who, what, where, when, how questions before jumping the gun will give your creative process organization and structure.

Remember to keep your goal narrow rather than overbroad. Having too many goals can impact your design negatively as it can lead to an overwhelming graphic.

Now that we have the first tip out of the way, let’s move on to visuals!

2. Simplicity is the ultimate sophistication

In the world of graphic design, less is more. This is why you must always try to keep your graphics as simple as possible.

Social media graphics require you to work with a relatively smaller canvas. With such limited space, overcrowding can quickly be a problem.

Image Source: Example of Simplicity in Design from Designstripe.com – illustration creator tool.

To avoid overpopulating your canvas with elements, remember to use large, scroll-stopping illustrations, minimal texts, pleasing yet straightforward fonts, and fewer but contrasting colors to keep the visuals cohesive. Focus on the aesthetic appeal of the design and the message you want to convey to your audience.

Do not be afraid to leave white spaces in your canvas. It might seem daunting, but if done right, this technique can enhance the design and pull your viewers’ attention to the exact message you’re trying to flaunt.

Place every element with careful intent. Your hard work will only go to waste if you fail to make your message clear to the audience.

3. Respect the Hierarchy

People are naturally drawn to BIG, BOLD FONTS. So if you want to draw attention within milliseconds, create a visual hierarchy.

Visual hierarchy is the use of color, typography, type size, and strategic positioning to emphasize more important information on a page.

To effectively highlight significant messages in your post, texts of higher importance must be made dramatically bigger while other information can be added in smaller fonts.

Compel your audience to take action by keeping their focus on what’s important. Think you can do that? Then START NOW.

4. No beauty without color

Around 92.6% of people believe that color/design is the number one factor influencing their decision to purchase something. This is the reason why color is a vital element in graphic design.

Color has the effect of evoking certain emotions, feelings, senses, and even memories. Social media engagement is almost guaranteed once you’ve learned how to integrate the psychology behind color into your graphic effectively.

Social media is a busy place, with millions of people competing for a split-second of attention. One way to get a slice of the pie is to have a good color theme.

Finding the most suitable color scheme is crucial to the success of a graphic design. To make a captivating design, you must pull your audience’s attention through color alone. But how do you do that?

Image Source: Nazmul Sarker Siyam

Make sure that your colors reflect the goal you’ve initially set and will create the reaction you want to get from your audience. Your color palette needs to be consistent with your niche and the message you want to deliver.

Be mindful of contrast, balance, and hues and how their pairings can influence viewer perception. Once you’ve picked out your color scheme, take note of the hex codes. This will help you in ensuring consistency in your subsequent posts. Keep in mind that consistency establishes your brand’s identity in the long run.

Keep abreast of the latest color trends. Ride with the competition by knowing what’s “in” in the industry. This will help you select colors that will best resonate with your target audience.

Finally, choose colors that you are comfortable with but don’t be afraid to bend the rules. Once you’re familiar with the rules – color wheel, contrast, balance, etc., go ahead and play around! There is no room for playing it safe when it comes to social media graphics. Sometimes the best way to get engagement is to go out of the box.

5. TXT

When creating social media graphic designs, you want to limit your text to avoid overcrowding.

While text plays an essential role in communicating your brand’s message, too much text can make your design look busy – this is not good as it might overwhelm your audience.

A good rule of thumb for social media is to limit text to one to two liners. Keeping your text short and sweet while finding the right font size and color will improve readability and increase the chances of your content being consumed on mobile phones.

Pairing a light-colored font with a dark background and vice versa is an ideal strategy.

6. Make it legible

A cardinal tip for graphic designing is to make sure that your text and content are readable.

No person would want to squint their eyes or decipher cryptic codes to get your message. While fancy typefaces are pretty to look at, sometimes it is unnecessary and might only lessen legibility.

If you want user engagement, make sure that your text is easy to read. Please don’t overdo it. You want your audience to read your message through easily. You can do this by ensuring you have a good background, decent colors, classy fonts, and a carefully thought-out typeface and overall texture.

Play around with brightness and contrast so your message is easier to read without exerting too much effort.

7. Typography

Typography is an art in itself. Choosing the perfect set of fonts that best reflect your brand’s personality can bring your social media image to life.

Like color, typography sets mood, tone, and ambiance. When choosing the right font/s, think about the desired tone you want to depict through your graphic.

Image Source: Focus Lab

Usually, the font/s you use can either make or break your design. Make sure that you maintain the readability and appeal of your design by limiting the number of typefaces to a maximum of three,  selecting the appropriate font size to match your canvas, and carefully aligning fonts with your images. The fonts you choose must tie up seamlessly with the overall aesthetic of your design.

Know which fonts match the type of industry you’re designing for. Don’t shy away from newer fonts; just like with color, take the opportunity to experiment with different fonts.

8. Crank up the contrast

Give your design the extra “pop” it needs by cranking up the contrast.

Contrasting provides a clear line between elements, making one emerge above others. Using contrast effectively is an excellent way to make your social media graphic design stand out.

Note, however, that you need to find the right balance as too much or too little contrast can leave your design looking either too “flat” or too “cluttered.”

One of the ways to effectively implement contrast into your design is through the use of colors; use light-colored background while adding text in the darker color spectrum and vice versa.

Another way is through the use of shapes. Symmetrical shapes tend to stand out when placed alongside asymmetrical figures.

Lastly, add contrast with sizes. Make certain aspects of your design larger and bolder, whole mixing in smaller and more subtle elements.

Contrasting elements add a little “oomph” to your design and will help your brand stand out. Just be careful not to overdo it!

9. Consistency is key

Consistency is the fundamental building block of social media graphic design as it helps establish and strengthen your brand.

Lock in your desired elements such as fonts, colors, typeface, and illustrations, and use them repetitively in your designs to maintain consistency. Remember that everything must coincide and produce a distinctive and immediately recognizable look.

If your graphics look and feel related, it will help your audience form a clear association of your brand in their minds.

10. Keep innovating

The world of social media moves at a swift pace, so be sure your graphic designs can keep up with the changing times.

Always study the market, identify user behaviors,  and look at the latest trends.  What may get people’s attention now might not work in a month.

Image Source: Soft Crafts

An exceptional strategy to find your latest graphic inspiration is to take time to browse through social media accounts of the big players in your industry, such as successful businesses or up-and-coming social media influencers. Adopt elements you like or innovate from there.

Don’t be afraid to do the research. Venture onto new platforms and keep on evolving.

Speaking of innovations, revamp your graphic designing experience by integrating text-to-image API in your app or software.

Text-to-image API uses AI technology to create images based on your caption or text description. Looking for the best images that fit your aesthetic, niche, and design goal cannot get any easier with this revolutionary image-generation tool.

It’s your time to shine!

Now that you’re equipped with our ten tips and tricks to make more engaging social media graphics, get ready to make scroll-stopping, awe-inspiring, and share-worthy content!

Remember to always strive to come up with new and exciting design ideas tailored to your target audience. At the end of the day, authentic designs that show personality are always appreciated!

What makes a business or marketer smart? The answer is simply their ability to make maximum use of the provided resources. While we are spoilt for choices when it comes to social media platforms, there is one platform that never fails to deliver is Pinterest.

Even though Pinterest is amongst the most popular social media platforms, it is still underutilized as businesses often use the platform within its boundaries, but there is a way which helps you to make great use of the platform and that is by opting to embed a Pinterest widget on the website.

What is a Pinterest widget?

After reading the above statement, you might be wondering, what is a Pinterest widget, right? Allows us to explain it in simple terms – the Pinterest widget is the functional block on the website that helps you to showcase Pinterest content on the website.

Now, you must be wondering, out of such a social media platform, why are we choosing Pinterest, right? Well the explanation is simple, we all know the power of visual-based content. Visual-based content helps to express in a better way, appeals to the audience, and stays in the viewer’s mind for a longer time. And Pinterest is known for visual-based content. So wouldn’t it be amazing if you could display them on your website, and that is possible by simple strategy to embed a Pinterest widget on the website?

There are various ways to do it, but as we respect your time, we have listed some simplest ways to do it for your convenience. Even if you are from a non-technical background, these ways are so manageable that you can still perform these methods with ease.

Easy and effective ways to add Pinterest widget on the website

Who doesn’t want an appealing and good-looking website, and with minimum effort, you can easily embed Pinterest posts on your website to enhance the visuals of the website. And here are some simple ways to do it :

1. Using social media aggregators

Social media aggregators are amazing tools that help you in collecting social feeds from various social media platforms, you can then curate and customize the feed, and then showcase them on your website. Tools provide you with a dedicated Pinterest widget that helps you collect Pinterest posts from the platform and then display them on the website. And as most of these tools are compatible in streaming visual content from the source, hence they do not affect the speed of your website.

While using the social media aggregator, all you need to do is, collect the Pinterest feed for your widget, generate the embedding code, and paste that code into your website.

Moreover, the tool provides you the authority to personalize your feed, under the customization feature, you can change the font size, font style, card style, and more and make your widget more appealing and graceful. In addition, you have various themes and layouts as your choices, so you can select the one that suits your website’s style as it helps to enhance the grace of your website and produces a professional look to it.

It also provides you with the moderation feature that helps you choose the post you want to make public on your website and what all posts you want to hide. You can either manually remove the post from your website widget or opt for automation. And as these widgets are 100% responsive, it adjusts itself according to different screen types.

2.   Using WordPress plugins

If you are using a WordPress website, you have an easy to embed Pinterest widget. WordPress is one of the leading website-building platforms, and many businesses often use WordPress websites for their respective business websites. Moreover, WordPress is known for providing a variety of plugins that adds beauty and functionality to the website. Hence, on the plugin store, you can find various Pinterest widget plugins that help you collect Pinterest posts and display them on your website.

All you have to do is install the plugin, collect the Pinterest post, and copy-paste the shortcode on your WordPress website backend, and that is it, your website will be displaying Pinterest posts through Pinterest widget on your website.

Like social media aggregators, these plugins also provide various features that add great significance to this strategy. But keep in mind that this method is only restricted to WordPress websites, which means you can only use this strategy when using a WordPress website.

3. Pinterest embedding code

Pinterest itself provides the embedding code for each of its posts, you can copy the embedding code and paste it on the backend of your website. This is a simple technique but is the most time-consuming process out of these three methods. As you have to go through the whole process each time you decide to embed a particular post on your website. Also, you cannot customize the widget as per your requirement. Therefore, we recommend you use this method if you want to avoid using any tool for your website.

Conclusion

In this day of digitalization, everyone wants to have an upper edge by having a charming website under their name. Adding visual content to the website is a smart way of adding charm to the website. By opting to embed Pinterest widget on the website, you can easily add visual appeal to your website and, at the same time, promote your social media presence in front of your visitors.

Search Engine Optimization is vital for the success of any website that enters the world wide web. Once your content is optimized, the work has only begun. To make sure that the search engines keep you on the first page, you need to keep analyzing it. Search engines are always working on new ways to get searchers to find what they are looking for in less time. Google keeps updating its search engine algorithm and guideline that all websites need to follow. As an owner of a website, you should keep checking your website’s Search Engine Optimization, and here’s what you should look for.

1. Unique And Quality Content

To ensure that your website ranks on top of search engine results, you need good quality unique content. The visual and functional appeal of your website is what gives a good user experience, but the website also needs to provide what the searcher is looking for. Whatever industry you are related to, you can create unique content with blogs and engaging posts related to it to prove authority in your niche. With the right keywords, these blogs can be a source to bring traffic to the website and outrank any competitors. Work on the type of content that the relevant audience demands, research on semantically related keywords, and answer questions users may have in their minds. If your content is authentic and provides quality to the searchers, it means it is search engine optimized.

2. A Link Building Outreach Plan

All the content on your website should link back to more of your content. Content on your social media should have your website’s link to boost traffic. You can outsource link building of your content to experts like LinkBuildingHQ USA to help optimize your website the right way. Don’t let a link-building opportunity go to waste, so always keep a lookout for trusted experts. A link-building plan ensures the SEO of your content is done as per need. Also, ensure that there are no broken links within your blogs. Broken links can be a disappointment for users and can cause your bounce rate to rise. A detailed link-building outreach plan is one of the best and most efficient ways to optimize your website.

3. Check The Website’s Loading Time

There could be a lot of reasons for a slow website. Poor SEO is one of them, which leads to a lot of issues like a drop in Google rankings and an increase in bounce rate. You need to check the user experience of your website. This will tell you how long it takes for a user to navigate through your website and find what they are looking for. Run a crawl test through your website and see what pages are flagged to be slowing down the speed at which your website loads. See if a quick loading page proves that your website has its SEO done authentically.

4. Check The Website’s Mobile-Friendliness

The mobile-friendliness of your website is yet another feature that enhances the user experience. Your organic visibility on Google suffers if the website is not very mobile-friendly. According to research, in the year 2025, more than 72 % of internet users will access websites with their mobile phones rather than desktops or laptops. This means that a mobile-friendly website is one of the significant ranking features. Moreover, that is also how you can ensure that the website has proper SEO. If you want your website to be one of the top-ranking websites of the industry, make sure that it works across all platforms, search engines, and devices in various locations all around the world.

5. Look For Meta-Information

There are several technical errors that can lower the rankings of your website on search engines. For higher ranking, search engines need to understand what your website is about. Meta titles and descriptions should not be too long or too short. Meta descriptions tell the user whether your website is what they are looking for and encourage them to click on them over any other. Meta tags and images on the website also work as an SEO tool and should be named with a related keyword. There should not be any duplication, and the readability of your content and titles should be smooth. If all of the meta-information has the right keywords, that means your website is SEO-friendly.

6. URL Placement

Your URL should also be SEO-friendly. A URL in just a few words tells search engines what your website is about works well with ranking them. An SEO-friendly URL has no spaces, underscores, or any other characters. It is also a part of technical SEO, where the ranking is affected by the crawl ability and indexing of the website. Your site should be bot-friendly; search engines are often run by bots to rank websites, and so it should be accessible for them. A secure domain name followed by a URL that speaks for itself is good for its ranking.

7. Backlinks To Your Website

There are a few external factors that promise SEO and, one of them is backlinks. For long-term SEO success, keep an eye on external factors that influence your search engine rankings. Search for any related content that has high traffic, create a link on it to your website and drive traffic to it as well. Social media presence is also a source of backlinks. In case you optimize your social media posts and their copywriting with links to your website, you have your SEO in place.

Search Engine Optimization of your website requires a lot of patience. Most importantly, it needs updating every now and then as per the algorithm set by search engines. All of the above are the ingredients for the recipe that makes your website SEO-friendly. If all of it is in place, you will naturally get a good score on an SEO analyzer. You need to find the right content for your niche and provide all that users are looking for. A promising website is what brings in more customers, and SEO can help with that!

Unity is an efficient and straightforward tool that can help you to develop various platforms. It works on pretty simple principles. Hence, developing new products utilizing this tool has become more relevant at present. Most programmers prioritize Unity tools for developing programs with decent instinct and reducing time wastage altogether. Although, developers will need to remember a few crucial factors during the development process. Otherwise, the development progress might slow down in several conditions, such as the final release of the project or when the content appears into a new prototype from the previous one.

However, here we will discuss the best Unity 3D development technique that can take your newly developed project to another level. Besides, now check out the best Unity 3d App Development company by clicking on this link.

1. Make project planning in a proper way:

It would be best to determine a few factors before you start the application design and programming part, no matter which kind of project this is. Nowadays, product marketing plays a vital role in promoting the newly developed project. Moreover, it helps to get a clear overview of what business you can implement in your business application in order to generate better revenue. You should have intact knowledge about the platform you are releasing your products for. Moreover, try to develop a program that becomes compatible with every device, including iOS, Android, and Windows.

To do this, you will need to schedule the workflow in advance. Keep your programmers aware of the creating assets and designated business model of your project. Furthermore, provide them an initial idea about the frame rate and vertex budget so that the 3D artist can understand what maximum resolution your models will have and how many LOD variations he has to perform. Hence, never underestimate the primary project planning phase.

2. Keep your models optimized:

One of the most common mistakes that programmers make is that they unconsciously work with unoptimized models. To keep your model optimized, you can follow the instructions mentioned below.

• Nothing can be better than setting the scale of your 3D model correctly first. To do it, you have to set the scale factor in the model import settings. You can set your scale in 0.01 for 3ds max and 1.0 for Maya.
• Sometimes you might need to re-import the objects after you have changed the scale settings. It ensures that you can work consistently with the basic scale 1,1,1 in your scenes without experiencing any physics-related problems.
• Integrate dynamic working in your development strategy. It will work on every subject of the model rather than just the main one. Moreover, it will help you in tweaking object measurements of 3D modeling.
• It would be best to separate the object parts for animation purposes or when you need to rotate them dynamically in the Unity.

3. Keep yourself refrain from creating interdependent code architecture:

There is no doubt that prototyping and functionality integration is pretty effortless in Unity. The platform allows you to access all its tools and components comfortably. Moreover, the drag and drop feature of any other references to the ongoing project’s object is pretty convenient and hassle-free here. But, it can be potentially harmful as well. You have to be more cautious while making the parts of your code that are related to each other as it may raise performance issues. Actually, it would be better to avoid creating an interdependent code structure in Unity. Therefore, you may take a modular approach and build up reusable parts which you can use in the other portions of your application or even share through the entire application portfolio.

We will suggest you create your framework and libraries in the Unity App according to your knowledge base. You can Check out Now best Unity 3d App Development company list and observe how they are creating a good framework for the 3D projects

4. Boost the performance at its best:

Performance optimization is all you need to do, no matter which products you are going to develop. It will help you to compare your application or program with others that exist in the market. An optimized application will undoubtedly be far better than a backdated program. So, you can boost the performance of your program based on the optimization it needs. You may take the following instruction into action to polish the completion of your application.

• Avoid using performance-intensive things in the update loops.
• Create a separate pre-initialized pool for the objects that are initialized regularly. Hence, you can easily select and activate them when you need them.
• Make use of LOD techniques to restrict rendered portions of the scene.
• It would be better to reduce the draw calls count. Unity has an exclusive integrated feature to reduce the draw calls using static batching and dynamic batching.
• Never use transparent textures unnecessarily, as it can bring fill-rate issues.

5. Optimize the usage of memory and space from the beginning:

It is essential to optimize the memory and space usage from the beginning of the project, as it might become hectic when you want to optimize it once the pre-release phase is introduced. When it comes to mobile devices, optimization is more necessary as resources are limited there. The smaller your app is, the more customers are likely to download your app. You can take the help of the Unity Garbage Collector (GC) technology to prevent unnecessary storage allocations.

6. Do not test all the functionalities manually:

Make use of Unity inbuilt efficient testing tools to automate the functional testing of your application. These testing tools come with the latest and appropriate code design for testing those functionalities separately in a complex situation.

Most developers mistakenly decide to test the app functionality manually as the process might become more confusing and repetitive when the application comes with more complicated coding.

Conclusion

Hopefully, this article will help your team to solve the issues of a particular domain you are facing while developing a 3D project in Unity. You might know different procedures to handle your programming-related problem. But these strategies may amplify your life for sure.

These days running a website is quite easy as it is just a matter of a few minutes. But, a well-designed website takes time as the designer hangs up on the aesthetics. Will the logo of the company be on the right side or left side? Does this shade look good?

Now, if you ask why it is necessary to have a well-designed website? First of all, a well-designed website is a pleasure to use. Moreover, as you all know that it takes just 0.05 seconds for people to form an opinion about the company, so it should capture the user’s attention according to best website designing company.

Apart from that, various things help visitors take business services like conveying the right information and showing the company’s attitude whether they are able to keep up with the time.

However, if you talk about a website on behalf of a company, it also impacts conversions and credibility and finally makes or breaks the site’s success. Overall, if you want your business to reach on top, ensure to optimize the website as soon as possible.

According to the recent study, around 77% of agencies state that the poor design of the website is one of the most significant weaknesses of the clients. This is the reason 88% of the consumers will not return to the site having a bad experience in the form of poor design.

So, in order to make your website excellent, let’s discuss some of the best practices of the website by want website design company: –

1. Add images to engage and inform readers.

If you want a very low bounce rate of the website, then striking a balance between text and images is essential. Adding visuals in between the text makes the whole content informative, memorable, and, most of all, engaging. In this regard, you might have read that almost 20% of the people don’t remember what they have read. Instead, they remember what they have seen.

2. Select the color scheme that fits the branding strategy

The shades you choose for your website are more crucial than you think. As you very well know, visitors coming to your site judge the website in less than 90 seconds. However, most of them judge it based on the shades you have chosen.

So, the best way to get the perfect color for your site is with branding. That means see your logo and think about the shade you had selected for your brand image.

3. Simplify your navigation

Navigation is another crucial factor of design that means the website must be easy to navigate. According to the report. It is found that most of the people leave the website as they are not getting what they want in terms of information or any other thing.

So, make sure to make the navigation part of the website easy.

4. Make your CTA stand out

CTAs are also called call to action, and they are the elements on various web pages, advertisements, or any other piece of content that motivates visitors to take some action. However, ensure it should be attractive in writing like, start a free trial, learn more, subscribe, etc.

Apart from that, if you want CTAs to pop up in website design, consider using shades or other elements like surrounding images, background color, etc.

Prerequisites of the website for modern users

• Simplicity – It is essential to make the design of the website attractive but don’t forget simplicity. The reason is that most people are not coming to the website for navigating or watching images. Instead, they want to complete some action or need some specific information. Thus, unnecessary design elements will not be there as it becomes complicated for the visitors to find the information.

• Use white space effectively. – It is essential to use the white space, but that doesn’t mean you will clutter it with things. Sometimes it is very daunting to keep things simple, but you have to do it; otherwise, the site will not look perfect.

• Navigability – Planning intuitive navigation of the website is very crucial for the visitors so that they will get what they are looking for. That means moving from one page to another must be frictionless. So, for this, always keep the structure of the primary navigation simple. Use breadcrumbs on every page, include navigation in the footer of the site, etc.

• Communicate effectively – The website acts as a visual communication tool on behalf of your business. So, ensure the content and design of the site are perfect and precise for the visitors so that they easily find what they want.

• Consistency – Apart from the navigation part, consistency is another crucial tool that offers a positive impact on the visitors. That means the overall feel and look of the site must be similar all across the site pages. However, we are not saying every page must follow the same layout but use them consistently to make it easy for visitors to understand what every page is trying to tell us.

• Write effective content – As you know, that website acts as the communication tool for the visitors by which you will get more and more customers and can earn high profit. So, make sure the content you write on the website must be in simple language and also category-wise.

This will help visitors to take action as soon as possible.

• Responsive design – According to a report by Statista, around 48% of the global views come from mobile devices like tablets and mobiles. In this regard, another report shows around 93% of the people leave the website as it shows errors while opening on mobiles or tablets.

So, if you want your website to offer a truly excellent user experience, it should be compatible with every device for visitors. That means the design of the website should be responsive.

The bottom line

The website’s design indeed helps the visitors to take the services or not but ensures it should not be a trifle. The reason is web design choices ultimately impact whether your site will be successful or not. So, take care of the above points while developing a website from the want website design company to make it successful.