What are Heatmaps and Session Replay and How Do They Impact Website Conversion?

How does a visitor behave on your site?

We know where they arrived, where they left the page, how much time they spent, but we didn’t know, for a long time, exactly what they were doing, where they clicked, what they were reading. Yet this information is needed to improve the user experience on a website, which has become the most important driver of web development in recent years.

 

Heatmapping software and session replay have been developed for this problem.

 

What are heat maps?

A heatmap is a two-dimensional representation of data in which we try to display a visitor’s activity on a web page in color. The heatmap shows a page on the web page with different colors indicating the activity itself and its strength. Heatmaps are created based on the visitor’s mouse movement and clicks. This data is converted into color images, which are then projected onto individual pages of the website to see where what kind of activity has taken place.

 

There are different types of heat maps:

 

Click Tracking Heat Map

This is one of the most commonly used types. The click tracking heatmap shows where and at which points the visitor clicked on the website. Based on the number of clicks, the heat map ranges from a lighter green to red.

Google Analytics only knows which pages a visitor has visited, while the click tracking heatmap shows exactly where they clicked within the page.

 

Mouse tracking heat map

This type of heatmap shows the visitor’s navigation on the page by color-coding the routes the visitor traversed with their mouse. The heatmap following the movement of the mouse shows which parts of the website attracted the visitor’s attention and which parts it did not reach at all.

 

Scrolling heat map

This heat map type represents where the visitor scrolled on the page and where they left it. The scroll tracking heatmap helps you optimize the length of your webpage content and place Call to Action buttons (CTAs) to increase your conversion rate.

 

Heat map after eye movement

Creating a heat map after eye movement usually requires a special technique, but it can be used to capture and analyze where a visitor’s attention is focused while browsing a website.

 

Why is it important to use heat map analysis?

With the help of heat maps, online marketing professionals get a lot of help to improve the user experience of a website and increase the conversion rate. The information provided by the heatmaps helps to identify that…

  • What are the parts of the website that the visitor wants to click on but can’t click (So what to link to, because the visitor feels they need it.)
  • Where we should place key information on the website.
  • What “works” on the website (in terms of content and functionality) and what does not.
  • Which CTA visitors click on and which do not.
  • Whether or not conversion paths direct the visitor.
  • What are the annoying, unnecessary elements on the website that can be removed.
  • Whether the visitor can use the navigation properly and understands how the website works.

With heatmap analysis, you don’t have to think about whether or not the navigation, CTAs, functionality, wording designed for the website work well, because you will get a definite answer to these questions.

Heatmap descriptions say relatively little about the fact that only with a sufficient amount of data can conclusions be drawn from the data provided by heat maps.

In the case of a low-traffic website, this means waiting up to several weeks or months after commissioning for a large amount of data (clicks, scrolling, etc.) to be collected that excludes the behavioral characteristics of each visitor and allows conclusions to be drawn on average.

 

How does heatmap analysis improve your website conversions?

With heatmap analysis, you can optimize the form, wording, and placement of CTAs on your website.

If you see a visitor avoiding CTAs by not clicking on them, you need to change their form to make them more noticeable. If they still don’t work, you can change their placement, the size of the margin around them, or their wording.

 

With heatmap analysis, you can improve the wording and readability of your website

If the visitor reads only a small amount of the text on the website, the structure of the content may be improved or the font size may be suspected to be too small. If the problem persists, the wording above the fold should be changed to be more eye-catching.

  • With the help of heatmap analysis, you can rule out structural and design errors in your website.
  • If visitors don’t pay attention to certain content on the page at all, such as sidebars, you should consider leaving those parts of the page.
  • With heatmap analysis, you can maximize the efficiency of your images on your website
  • A properly chosen image on the page can direct the visitor’s attention to the CTA. Statistics have shown that conversions improve by several percent if the person in the image is looking in the direction of the CTA rather than somewhere else.
  • With heat map analysis, you can reduce the number of page breaks on your website.

A misplaced cart button can greatly reduce conversions. Heatmap analysis can be used to detect when a certain percentage of visitors click through to your site because your attention is distracting, making it unclear to them where and how to throw a product into your cart.

Heat mapping analysis is now essential in areas where a significant increase in sales can be achieved with even a minimal increase in conversion. For webshops that generate many millions of dollars in traffic in a year, even the tiniest conversion increase of just 1% means a large revenue surplus on an annual basis. And from this surplus, it is easy to pay off an analytics team that constantly monitors the information provided by the heat maps and strives to achieve higher conversion and user experience by making minor adjustments.

If you run a small business, you don’t have to give up the data provided by heatmaps, because there are many tools available on the market, even with a free trial, so after a few clicks, you can get the information that big companies use every day.

 

Let’s talk about the session replay tool

A session replay is a map of a visitor’s journey on a site. It is also known as session recording, session playback, and user playback.

Session replays are an essential part of the optimization process, improving conversion rates and CRO activities, that is, conversion rate optimization. They help you display the experiences and impressions of anonymous visitors about your site or app. With session replays, you can record the movement of your visitors in real-time, such as clicks, keystrokes, taps, and scrolls. In addition, they can effectively improve the customer experience.

 

Why are session replays useful and why do you need them?

Session repetitions are more than just a part of the optimization path. They provide accurate and in-depth insight into the behavior of page visitors to give them the best digital experience. They also complement the work of heatmaps and scroll maps by providing detailed information based on customer interactions within a website.

Traditional web analytics tools, like Google Analytics, track user metrics. Google Analytics uses cookies to determine the number of bounce rates, user sessions, exit times, and other things to ensure. While this is a piece of valuable information that needs to be understood, this feature does not provide information about the user experience or user engagement. A good illustration of this can be when Google Analytics writes that a particular visitor has spent 10 minutes on your page, but it doesn’t explain why. Let’s say you didn’t find what you were looking for, so in the end, you just simply left the page and probably won’t come back next time. Or, on the contrary, you found everything you needed. Session replays will help with this.

So in addition to looking at the time spent on the page, this tool also provides information about the overall user experience. By this, we mean customer behavior, taps, scrolling patterns, and the weak points on the page that need to be improved for a better customer experience.

 

Where and in what cases should you use this tool?

There are different ways to use session replays. It can be used primarily to produce better products, improve website conversion rates, and build appropriate customer service.

Increase conversion rate

To get the most out of your traffic, you have to use certain CRO techniques. For example, A / B testing or analyzing site heat maps. Session replays provide input to conversion research as they help you understand what to focus on in your tests based on visitor interaction. They also highlight where visitors are experiencing issues that are preventing or failing to convert. By modifying or paying more attention to these areas, you can improve your conversion rates while also getting your visitors to your liking, creating a win-win situation.

 

Improving a bad user experience

Poor user experiences can make websites extremely difficult to operate or navigate. As a result, visitors leave your site, leading to high bounce rates and poor conversion funnels.

  • With session replays, you can learn how each item works best for different audiences, on different devices and resolutions, and in browsers.
  • You can also identify bad navigation elements or other distractions to improve the visitor’s experience. Eliminate parts that may seem complicated, difficult to understand at first, or unclear, as customers won’t waste a lot of time on one page, but will rather go to the next one that gives them a better experience.
  • With replays, you can also track problems with your website, as you need to optimize it and rule out mistakes to create the perfect website.
  • They also monitor page load time, broken links, hidden CTA buttons, form issues, and more. Session recordings, therefore, provide a clear picture of the areas where visitor interest in your website is declining.

 

Accepting new features

With session replays, you can see how well a particular audience responds to new features on your page. If you can segment them, you’ll know which layer you can access or not with these new features later.

 

Focus on customer service too

With this tool, reassuring dissatisfied customers is also much easier, as it collects problematic parts and questions sooner than you would ask them. This allows you to find a solution to a specific customer’s problem easily, efficiently, and quickly.

After reading through these pieces of information we hope that you get a better picture of these tools and you will try them out. Stay tuned for our next blog.

Read More
Sanju January 31, 2022 0 Comments

What is Web Development? How To Become A Web Developer

In this fast paced world there are so many career options that one can take, each more interesting and competitive than the other. When it comes to that one thing the world is thrilled about all the time – INTERNET, its related careers are also multi-faceted and operational in many cases.

For instance, web development is the literal creation of excellent websites. This includes the UI and UX development of the web, front and back end development and more. Each page that you see over the internet is designed by a thriving and motivated web developer with a backing team of professionals that overlook other operations. As easy as it seems there is so much to being a web developer that you might not know.

 

What is Web Development?

In summary, everything that you see on the web, is the hardworking production of web development. The technical aspects, the working of icons, buttons, the graphical captivating interface and the user-friendly structure are all associated tasks that a web developer must know of.

In terms of division, it is categorized into four main sectors:

  • Back-end development – Responsible for maintaining operations related to server, database and the applications.
  • Full-stack development – Capable for creating client and server software.
  • Front-end development – Responsible for the front view of the website including designing on the with languages including Java/HTML etc.
  • Web designing – This separate division includes the overall structure of the web, content and image placement, color theme etc.

What does a Web Developer do?

A web developer doesn’t have one job! He should be a jack of multiple trades to excel in this career path. Like every experience and education a web developer must have multiple skills to be successful. From web designing to linking pages into an optimized format and uploading the web, making it live…the list just doesn’t stop anytime soon!

How to be a Web Developer?

If you’re interested in shifting your career to be a versatile, modern appeasing web developer then you must read through:

1. Education

Related degree or a certification program is a must if you want to be a web developer. Unless you have mastered the fundamentals you cannot proceed to the real deal. Usually a Bachelor’s degree in Computer Science includes web development and designing courses along with several web development language classes and projects that you can do to gain perfection.

 

2. Select your specialization

Just like being a doctor you need to evolve your expertise, here as well, you must make sure that you are specializing in one discipline. Based on your interest, take a pick between front or back end development, full stack or web designing. Gaining professional expertise in one field means mastering an art to the fullest instead of knowing little about everything.

 

3. Take on Projects

You must then start working on actual projects. Start slow! Take on easy projects that might require a few minutes of your time daily. Notice the different dynamics and then accelerate as your progress.

 

4. Keep on learning

One thing you must understand is that you should keep on learning and expanding your knowledge. Don’t stick to something that you know or are comfortable with. You must expand your circle of learning new techniques, new developmental languages.

 

5. Assess yourself

The best way to determine your skill set is by taking your own tests and carrying out regular assessments. This helps you develop skills and refresh the ones you already have.

 

6. Create your own portfolio

A solid portfolio with multi dimensional experiences from varying fields and industries shows how diverse you are. Your portfolio should reflect every skill you have learned so far.

 

7. The 6-month rule!

This technique is productive when you use it the smart and right way! Assign a goal to fully understand what you need to develop as your next goal. Give yourself 6 months and adopt a rigorous cycle of how and when you should implement it.

With the right skillset and experience, you will definitely become a successful web developer in no time!

 

What non-technical skills are required to be a web developer?

From a non-tech point of view, there are a few attributes that you must polish before taking on as an actual profession.

1. Avid Team Player

As a web developer you will be working in a team of professional employees, each will have its own expertise. There will be a constant information exchange and collaboration happening in the room, so if you are used to working in a controlled, secluded environment, you have to brush up on being able to work in a team.

 

2. Creative

Even though this might seem as the opposite to creativity, it isn’t! A web developer must be creative enough to create a web that entices and excites the visitor. Thinking of creative ways to generate a website is also a skill that you must fully take!

 

3. Communication Skills

Again, as you are collaborating with a team, you should have communication skills that please people and put your point across the team without offending anyone. Being a professional player in this regard is of high importance.

 

4. Attention to detail

A website is an amalgamation of many elements. You should have the keen eye to spot defects and flaws in a website. If you lack attention to detail you must practice enough that you readily spot without others pointing.

 

5. Problem solving

A web can encounter thousands of problems. You can get grounded due to technical faults or interpersonal skills, but you must be vivid to closely work your way around such instances. Pair it with awareness and leadership skills and you are good all the way!

 

6. Client focused approach

Your client is the king! Look for ways in which you can make their web experience comfortable and easily manageable. If you are developing a web that does no good to the client, they will eventually make it out of the website and probably find a customer-centered website that does create a remarkable world.

If you have successfully learned these skills and have an excellent grasp in handling projects with the given time requirements set, then you are a definite well-versed web developer already!

I am a tech savvy pen wielder who has a great interest in learning skills, gaining professional expertise and gaining knowledge through so much info on the web! A painter at heart, freelance developer at Diginerds.co and a science fanatic – but there is always more!

Read More
Sanju January 28, 2022 0 Comments

Top 5 Essential Tips To Make A Vivid Android App For Beginners

Introduction

According to research, there are around three billion users of smartphones throughout the world, and that number keeps increasing day by day. The value of a smartphone has increased significantly over the years, and it has become a significant part of our everyday lives. One of the main reasons for it is that they have given us the power to do most of our tasks just through taps on our mobile phones.

At present, Android constantly dominates everyone worldwide, with the seventy-five percent population of the world preferring Android over the fifteen percent preferring iOS. This operating system has proven to provide a significantly big market for apps. It can be verified as the Google Play Store houses more than 2.87 million apps where every app carries its intuition and uniqueness. Thus, just the idea of simply developing an app is not enough.

A person who is an app developer should possess the right amount of skill set because it plays a significant role in the future of the app on the Google Play Store.

 

Build an Android application

To build an Android application, you need to have the proper knowledge and understanding of design and programming. If you ever have to tackle a new kind of technology, it is always best to apple the top-down approach, which means that you should try to break your one big problem into many minor issues and solve them one by one until you reach the solution.

But, if you have good experience in the field of building apps, then you must be familiar with many of the things required in the process of developing Android applications. But you should also be aware that you need to become a master in many concepts of difficulty for building such Android apps.

For example, in the case of mobile phones, the screens are smaller compared to other devices, their processors are simpler. Thus, in Android’s case, the developers need to keep their codes flexible and keep track of the different interface scenarios that can occur.

Therefore, if a person wants to develop an Android app, they should hire the best servicemen for the job. Many android app development services in USA can provide you with top-notch work.

 

Tips To Develop Android Apps for beginners

1. Perfect The Program Language

People commonly use the main programming languages in Android app development: Java, XML, and Kotlin. Therefore, developers must have a proper hold over these languages to help build an elegant and more robust application. People’s first choice to provide an integrated development environment for Android app development is mainly Java.

At the same time, for Kotlin, Google has stated that Kotlin has proven to be the first choice for Android development. While using Java, people should be familiar with their latest versions, be proficient with the newest programming structures of Java, and have proper knowledge of its syntax.

 

2. Great UI Structure

In the present world, many smartphone users demand an application that is highly responsive and highly engages them, making it easy to use. Therefore the need for an effective UX and UI structure comes into play.

According to reports, almost half the world’s population using smartphones judge an app by their first impression. It is a fact, and thus, there is more demand for developers and designers in the market who have the proper skills and knowledge of designing an app.

Hence, if you wish to create an Android application that shines brighter and connects with people, you should have excellent knowledge about the design requirements that an app needs to possess and keep in mind the preference of users when it comes to app designs.

 

3. Marketing Your App

You should possess good knowledge regarding the business front for your app, as it is responsible for making your app visible on the Google Play Store. The developers need to optimize their apps accordingly to be visible on the Play Store, which requires a good understanding of the business.

If you are an Android app developer, then figuring out the business side of the things can be beneficial for you, garnering you more downloads and, therefore, more revenue.

 

4. Consider Customer Feedback And Adapt

When you are an Android app developer, adapting to different elements and technologies in the future becomes crucial for your app. Many app developers nowadays use new and advanced techniques to develop apps successfully.

A developer should always consider the needs and opinions of the customers as through feedback, they tell you precisely what they require more in the app. Thus, when bugs occur, users provide critical feedback and leave reviews on the Google Play Store, the developers should carefully analyze every situation and adapt accordingly.

 

5. Have Knowledge Of Different Cross-Platform Solutions

At present, the availability of cross-platform solutions has made it immensely easier for the app development community. Different frameworks, such as Flutter, React Native, et cetera, allow Android developers to create applications that can work on both Android and the iOS operating system.

Google has brought Kotlin Multi-Platform, an extension of the Kotlin programming language that allows application development beyond the Android platform. Many Android users consider this skill, and any learning application developer should undoubtedly know it.

 

Conclusion

To become a great Android application developer, a person needs to have the proper knowledge of every factor that goes into creating an app. With the growing competition, the developers need to better their skills to rise to the top.

Aside from the technical aspects of creating an app, a developer also needs to keep track of the business aspects of their app to allow it to grow. Thus, they should also know the Google Play Store’s ever-changing guidelines while designing an Android app.

The developers should also consider customer engagement as it is one of the more valuable ways to grow your Android application and take it to the next level. An efficient Android app developer should have the efficient talent to case an environment and make the best out of every possibility.

Read More
Sanju January 26, 2022 0 Comments

Well Designed B2B CRM TO Power Up Business Marketing Strategy

In general, B2B services relate to a company that sells its goods or services to another company. For example, hospitals require management equipment that is delivered by vendors that make a living by selling this equipment.

In this context, a hospital is a company that buys goods from another company. This is a typical example of business-to-business (B2B) services.

 

Customers are the most important aspect of every organization, whether it is B2B or B2C. As a result, it is critical for organizations to have an efficient Customer Relationship Management strategy that generates more leads, improves conversion rates, and boosts customer retention rates.

 

CRM for B2B firms is not the same as CRM for B2C brands. This is due to the fact that businesses are more sophisticated and multidimensional than a single client. Brands have various concerns and requirements at each touchpoint, making it challenging for businesses to determine what they needed and where they require it. This is why B2B organizations need a CRM system and strategy to assist guide and nurture their contacts (other companies) along the sales funnel, as well as automate certain chores.

 

What is a B2B CRM?

A B2B CRM Software is a cloud platform that handles all aspects of your client connection from a single system. The primary goal of a B2B sales CRM is to manage your sales cycle, from lead capture through discovery calls, follow-ups, customer conversion, and eventually enhancing overall client retention. A great CRM, such as Kapture, contains everything your company requires to manage client connections.

Because the B2B sales cycle is a sophisticated process with various touchpoints, a thorough CRM strategy is required for improved productivity and brand awareness. The B2B CRM strategy is a plan that outlines the procedures that should be applied to boost the company’s sales and profitability. It is a sophisticated tool that identifies flaws in your present B2B sales CRM process and offers innovative solutions to improve business management.

The CRM system, by gathering and sorting the information, enables the marketing and sales team to follow individual prospects in detail and figure out exactly how and when to influence them to go to the next step of the funnel, as well as to automate the various task.

B2B CRMs should be viewed as a strategic approach of analyzing, managing, and meeting the demands of business customers at each stage of the buyer’s journey.

 

Benefits of B2B CRM

Modern CRM systems are meant to company’s interaction managementwith present and prospective consumers. It aids in data analysis to assess client interest, nurtures leads, and aids in customer retention by providing customized content for them.

CRM is extremely valuable for B2B marketers since it enables them to complete their ultimate objective of Conversion Rate Optimization (CRO) by recognizing and prioritizing their clients’ demands.

CRM not only helps to tailor experiences for potential consumers across many touchpoints, but it also aids in a variety of other activities such as using data from various sources to bridge the gap between marketing and sales teams.

 

Sales management

B2B sales is not a straightforward procedure like B2C sales, where a single sales process may serve the whole lead pool. B2B sales is a complicated process in which organizations must seek an edge from a limited lead pool. As a result, competition is fiercer, and rivals must think outside the box to capture a lead and convert it into a client.

Recognizing that the B2B client is also a corporation, the selling company must exercise extreme caution while developing a sales plan, beginning with the initial discovery call. The sales process entails more study and a deeper understanding of the clients.

The B2B organization may easily manage the whole sales cycle by implementing the best B2B CRM.

The sales process supplied by Kapture is totally configurable and created with innovative features that will undoubtedly make your sales management process easier and more efficient.

Kapture’s sales cycle features specific apps with interconnected workflow to transfer your leads seamlessly through the sales cycle and enhance conversion rate. In addition, the lead generation process assists sales teams in qualifying leads, moving them through the sales funnel, and analyzing the likelihood of the leads becoming loyal clients.

 

Improved efficiency

Brand exposure is an important issue for B2B enterprises to consider. As previously said, the lead pool is extremely limited, and every second counts. Companies must be persistent and careful while adopting and reviewing their sales strategy. One of the primary benefits of a B2B CRM is that it increases corporate efficiency.

A CRM program features a strong database management system that records all information about leads, opportunities, connections, and customers. Furthermore, it enables teams to record every communication without interfering with the communication process.

Kapture includes specific apps for managing information about customers, contacts, prospects, and leads. This enables sales and marketing teams to easily access prior interactions, ascertain current status, and deliver immediate answers. Another advantage of using a CRM is that it eliminates the need to manage different spreadsheets.

Instead, it connects to various third-party apps and collects all of the data in a single system that is simple to use and quick to manage. Several programs may be used by your company to handle various aspects of your process. Kapture, on the other hand, collects all of the data, develops a correlation, and gives optimum data to boost the efficiency of sales teams that are frequently burdened with unnecessary activities.

 

Stronger communication

In most B2B services, there are two primary modes of communication. Internal collaboration and outward communication are examples of this. Both are critical components of every business. Communication, whether B2C or B2B, is the cornerstone for improved company management. In reality, both modes of communication are necessary for effective customer service.

When internal communication aids in the avoidance of misunderstanding while providing service, external communication aids in the delivery of timely service to B2B clients. To attain stability and bridge the gaps between these two channels, a powerful CRM system must be incorporated to provide customers with increased services.

The Kapture One package includes specific collaboration tools that assist salespeople in documenting every encounter with a lead, prospect, or client. Kapture’s collaboration capabilities include tasks, notes, call logs, a calendar, documents, and a news feed. These solutions give a consistent platform for sales teams to evaluate prior contacts and respond in a timely manner.

 

Advanced automation

Automation has evolved into an essential component of a CRM system. Having said that, Kapture boasts cutting-edge automation solutions that alleviate the pressure on sales staff. With B2B customer relationship management software, all of the redundant responsibilities of sales and marketing teams are successfully managed.

Triggers are a popular automation feature from Kapture that do specific operations automatically whenever a condition is met on a record. Similarly, we have additional automation technologies that boost corporate efficiency and allow sales staff to focus more on selling while the system supervises the monotonous chores.

 

Detailed analysis

In most sectors, data-driven marketing has gained the lead. Companies have abandoned traditional marketing strategies in favor of a greater emphasis on analytics in order to maximize outcomes.

To acquire new leads and maintain existing clients, B2B service companies rely significantly on data-driven marketing. This plan enables companies to categorize their future clients depending on the performance of their current marketing strategy by analyzing their existing customer base based on established KPIs. This also gives information on the essential aspects that a salesperson should consider before certifying leads and moving them through the sales funnel.

Statistics from Forester have shown that 50% of teams improved their productivity by using a mobile CRM- https://www.forrester.com/bold

 

Kapture’s sales automation software automates the delivery of daily sales information by email and SMS. You may see total calls planned vs. calls made, client meetings scheduled vs. actual visits, amount of orders placed, real-time sales activity, and so on. These reports may be seen using the desktop API or the mobile dashboard!

Get complete insights into your every sales activity through 1000+ reporting formats and let the data work for you the way you want. Get details in the form you understand and make smart business decisions with the help of Kapture.

 

 

Conclusion

CRM solutions are being used by B2B service providers all over the world to manage their company operations. It has become an essential component, with management allocating the most important work to staff and setting the system to handle the redundant duties. This relieves stress on staff, encourages them to focus more on conversion, and eliminates the need for extra resources.

Read More
Sanju January 24, 2022 0 Comments

How to Optimize Images for SEO

Have you done everything you could to improve the ranking of your website on the SERP but are still unsatisfied with the results?

Well, you are not alone!

 

People around the world have tried to master and apply a variety of SEO techniques to make their brand rise above the rest on the internet. However, many critical components of a web page need to be optimized simultaneously for your strategy to work: Photos are one of those!

In many cases, neglecting your site’s visuals and leaving them unoptimized prevents it from appearing at the top of a search engine result page.

According to studies, visual graphics provide a better understanding and engagement with the content you plan to upload. Almost 20% of people use Google Image Search to find a particular product or service.

In a nutshell: Marketers who don’t optimize the images on their websites are missing a golden opportunity to land potential customers.

Whether you are unaware of high-quality image SEO optimization techniques or want to improve your current skills, these tips will maximize your findability and ranking on SERPs.

 

1.  Pick Images That Are Relevant

The pictures you use on your webpage must be relevant to the content. This will help people understand what the text is all about. When you design or capture your own photos, the relevancy will ensure a personalized narrative of your product/services.

Unfortunately, not many people have the skill or resources to use original and custom images. In that case, they opt for stock images. Millions of affordable stock photos are available in almost every category on the internet. They boast excellent quality and are suitable for different projects. Check out Creative Fabrica to obtain incredible png images!

Whichever image medium you decide to go for, it is essential to ensure its relevance with the topic at hand. However, you must remember that they may often be common or generic if you use stock photos. For example, you may see a random picture like below on almost every other cooking blog.

To avoid this issue, make sure to search comprehensively and find pictures that don’t appear cliche. It is also recommended to edit the stock photos before using to give them a unique and personalized touch – according to your brand’s layout.

 

2.  Choose Proper Image Format

Understanding different image formats can be a bit confusing. However, you must choose the file type that perfectly suits your website’s optimization requirements. PNG and JPEG are the most commonly used formats of all time.

PNG

PNG is one of the most high-quality formats to produce images. You can resize or compress them as needed because they won’t lose quality after doing so. It is an ideal extension for photos and vectors. But due to their lossless format, the size of a PNG picture tends to become quite large.

JPEG

JPEG is a moderately-sized image format that can easily be converted from larger to smaller-sized photos. Although photographs might look similar when you resize a JPEG, they might lose image quality and pixelate when it comes to text. However, it is an ideal format when you need a small file.

 

3.  Compress Your Images to a Suitable Size

When users click on your website from any possible link, they expect fast loading and highly-responsive pages. Marketing and SEO experts have emphasized the short attention span of visitors in the 6-second rule. According to them, a marketer has only 6-seconds to capture the attention of the audience.

By compressing the images, you can improve the website’s loading time and ensure that visitors stay there longer.

Once you have decided which format you are going to use, it is essential to compress your images. You must do this without disrupting their original quality.

There are several high-end image compression tools available online. Most of them do not come with a price tag, allowing you to complete the compression process conveniently.

 

4.  Name Your Photos Appropriately

Recent changes in the Google algorithm for SEO have focused mainly on naming your image files with appropriate titles before uploading. To help increase your website’s ranking, make sure to create image file names that briefly describe what the picture is about rather than a random combination of words and numbers.

Furthermore, if your keyword doesn’t describe the image you are about to name, never use it for that particular image. This attempt to rank your web page does not guarantee that you will achieve your SEO optimization goals.

Naming your picture with a title that describes it well allows your content to appear in search results when the user searches for a similar query. It is essential to choose simple words without unnecessary complications.

For example, consider this image of a lion.

Suitable Name: Lion, Lion Head

Unsuitable Name: Image of a lion with a black background, King of the Jungle, IMG0000123JPEG, abcdef, Folder1 Image

 

If you notice, the proper name describes the picture in a couple of words. On the other hand, unsuitable options are overly complicated and do not fully represent or describe your chosen picture.

 

5.  Focus on Adding ALT Text

Also known as Alt description, these tags are designed to define the image you have uploaded. They help the search engine crawlers to analyze the image, determine its connection with the title, and rank accordingly.

Another advantage of Alt tags is that they are identifiable by a screen reader. This feature helps people with visual impairment or disabilities gain an understanding of the visuals through screen readers.

When crafting your Alt tags, make sure to describe your image in just a couple of words.

Here is an image, for example:


Good Alt Tag
: Female beauty model laughing with makeup brushes in front of a pink background

Bad Alt Tag: Woman, a woman with brushes, woman laughing

You see, with just a couple of words, the image becomes more apparent and understandable.

 

6.  Complement Images With Captions

Captions are words that can be seen directly beneath an image. They describe what the image is about or is trying to portray.

While using proper file names and alt text to optimize images is a great way to improve SEO, these elements are hidden, so they do not directly impact viewers. On the other hand, image captions appear on the display screen and have the ability to draw attention to the correlated pictures. They invoke the desired emotions and improve the user experience.

By keeping visitors engaged for more extended periods of time, image captions naturally decrease bounce rates. In turn, this improves website credibility with search engines.

Here’s an example of an image with a caption:

Figure 1: Brave firefighter saves boy from blazing fire caused by an unattended gas heater at a residence in WA.

 

Final Thoughts

Image optimization is an essential part of your SEO journey. Simply adding images to your content cannot help you achieve your goal of getting online success. By following the simple image optimization steps outlined in this article, you can significantly improve the ranking of your website on search engines.

To sum it up, make sure to use relevant images that are named appropriately, compressed, and sized correctly, accompanied by proper alt tags. Don’t forget to include captions beneath each image on your web page to guarantee engagement and user satisfaction!

Read More
Sanju January 21, 2022 0 Comments

Why Remote Java Development Services May Be Better Alternative to Local?

Despite the fact that cloud computing has been on the increase for over a decade, a large portion of the software sector has converted to renting rather than purchasing their IT resources. It has been a long road from on-premises to cloud computing, but now, virtual machines, microservices, services, infrastructure management, and virtualized technologies are all standard components of software-as-a-service offerings.

Many programs were changed to distributed systems as a result of the transition from legacy applications to microservices. As a result of the widespread usage of cloud computing technologies, programming languages have evolved.

Java is one of the most ancient programming languages in existence, as well as one of the most widely utilized. If you are a technology firm with a Java development services project on your hands, you might consider hiring Java remote resources rather than engaging full-time onsite Java engineers to complete the project successfully. Let’s check the advantages of employing remote java development for your project in this video clip.

 

What are the benefits of hiring Java remote resources?

Remote Java development services provide you with a number of advantages in terms of economic, technological, organizational, and logistical advantages. Continue reading to learn more about each of them.

 

1. Java Remote are cost-effective and efficient

You may save money and time by using outsourced Java remote resources instead of on-site Java developers and programmers. You will not be required to work with a recruiting agency, search for applicants, or pay for hiring charges in this case. Furthermore, you will not be responsible for any of the administrative expenditures associated with the resources. In order to hire outsourced remote resources, you must pay a per-resource charge. This saves you time and money in the long run since it is both time and money.

 

2. Simple to learn

Learning Java, on the other hand, is not for everyone. Other techniques of learning, or merging several different learning concepts into one, may prove to be more effective for you in the long run. Everyone has a unique experience! Java is simple to learn since it is a high-level programming language. Because of this, you will not be required to go into the weeds as you would be required to do with lower-level languages. There is no programming language that has unquestioned dominance in the field of computing. Even yet, if you consider the long-term advantages of learning a certain language, you will have an easier time deciding.

 

3. Easy To scale

It is, in fact, enjoyable to be a grower. However, with expansion comes responsibility, as well as the need to scale. Traditional recruiting has little scaling potential, and even if it does, it comes with a hefty financial and time commitment, according to the authors. When compared to this, growing your remote Java development is simpler and more rapid. Partnering with a premier remote Java resource firm, allows you to hire additional resources at work whenever you need them by using their expertise. You may, on the other hand, lower the team size if you believe your project does not need the participation of as many persons.

 

4. Mobility

Organizations want the flexibility to grow or shrink swiftly in the current unpredictable global economic environment. As a result of today’s labor rules, this is not always practicable, as the number of employment litigation is at an all-time high, which is regrettable. Outsourcing relieves firms of this risk, enabling them to respond more swiftly to changes in demand, whether they are increasing or decreasing.

 

5. Qualities

The best Java developers are constantly up to speed on the latest industry trends, and they are proficient in the usage of a wide range of Java-related tools and solutions. Choosing to work with a top-rated outsourcing team allows your company to benefit from the expertise, experience, abilities, and information that they have accumulated through years of working with other companies. These advantages all lead to the highest degree of outsourcing quality possible.

Outsourcing java work to a specialized business not only assures a high-quality result but also a polished and professional appearance. The most significant benefit of outsourcing java is that it is very cost-effective, and you will save time by not having to spend time recruiting employees who are knowledgeable in this technology. In reality, outsourcing java will assist you in gaining access to the expertise and technology of a professional. However, before to outsourcing a java job, it is important to ensure that the firm picked is the finest in the field and also has years of IT expertise.

Read More
Sanju January 20, 2022 0 Comments

How To Develop A Dating App Like Tinder At Lowest Cost

Nowadays, dating apps are very popular among users who are looking for potential partners in their area. Finding the right match through an application has become an increasing trend as of the beginning of 2021. There are various dating apps on the market, such as Tinder, that users have found useful due to their advanced capabilities. As a result, capturing a market position for your Tinder clone application without a solid effort is not an easy task.

 

Your Tinder clone dating app must be compelling enough to draw in users and persuade them to use your app. For a dating app to be effective, it must have a number of features. Its costs vary based upon its advanced features and functionalities. So, here’s a detailed look at what makes Tinder so appealing, as well as how to make a dating app at the lowest cost that beats Tinder. Check here the leading top dating app clone script development company to hire for your project.

 

Tinder allows users to swipe left or right over a large number of profiles to find a potential date based on geographic proximity. However, they will only be able to communicate if both parties like each other and show interest to proceed.

Though it may appear tough at first, nothing will be able to stop you if you prepare, validate an idea, and develop an effective Tinder-like app.

 

You should consider developing a dating app that is outstanding. The next step is to determine the business advantage of developing a better version of Tinder. So, let’s find out what features it has.

 

1. Making a user account

The first step in using any dating application is to create an account. As a result, users cannot bypass this process in order to utilise it; instead, they prefer an application that allows for a simple registration process with no risks. So that tinder-like applications allow users to sign up using their Facebook account, eliminating the need for them to type their email address and password. So ensure that your dating app clone allows people to establish accounts using a simple approach.

 

2. Profile

After creating a user account, creating a straightforward, beautiful, and successful profile is one of the most significant aspects of dating applications. Because matching is dependent on a user’s profile, it’s critical to create an attractive and enticing profile.

 

3. Simple Interference

This app must have a simple but appealing interface that can be used by anyone of any generation. If you’re going to create a dating app, make sure it’s accessible to a wide range of people. You must create an application that can run on a variety of operating systems, including Android and iOS. So you don’t lose out on new users because their device’s operating system won’t let your app run.

 

4. Online and Offline Access

While internet access is rarely a problem, it may be unavailable at times. Therefore make sure that your dating application can be accessed both online and offline.

 

5. Chatting

A chatbox is a must-have for a dating app that is intended to start an interaction with folks to learn more about one other. After receiving the notification, the user immediately begins messaging their new match. As a result, your dating app clone must include a fun chatting feature that users appreciate.

 

6. Video chat

Including a video chat feature in the tinder clone app is really advantageous because it aids in selecting whether or not to pursue a relationship further.

 

7. Real-time alerts

There is always a sense of anticipation in the mind of a user who uses such dating applications. When someone swipes right on their profile, it’s vital to alert the users by pushing notifications. Users that use dating applications on a regular basis will appreciate this functionality.

 

8. Geo-location and proximity-based integrations

Tinder’s can be due to its geo-location integration, which is at the core of the service. A dating app must be able to meet this need because most singles complain about not being able to locate dates. Users of Tinder-like dating apps can put their location in a post. They can use this feature to find a suitable dating match in their area. The profile of the individuals who are best matched according to the user’s selected location is also filtered in this sort of application. As a result, double-check that your dating app includes all of these essential functions.

 

9. Filters for Searching

People prefer to limit their searches to a specific name, age, or other criteria. This allows individuals to find a profile they’ve already looked at.

 

10. Making Matches

One of Tinder’s most distinctive features is that users can only initiate a chat with another user if they both agree. Only if both users swipe right to each other at the start will make the match possible.

 

11. Calendar

When dating apps provide a large number of matches, it’s natural to go on several initial dates until love strikes. As a result, users must be able to control the date, time, and location of their events. The calendar integration comes to the rescue in this scenario.

 

12. Integration of social media

It is required to boost authenticity and increase the possibilities of finding a great match. Finding details from social media profiles can add a lot of flavour to an online dating conversation.

 

13. Detection of Spam

The capacity of Tinder’s to recognise spammers is another useful function. This useful tool will safeguard many individuals from fraud, freeloaders, and time-wasters. It would grow people’s interest if you can include it in your application.

 

Now let’s walk through the creation process of a tinder clone app step by step:

Ideation: The main idea is to make a dating app, but what kind of dating app should be made? There are matchmaking apps, dating apps, hookup apps, and a range of other specialities to choose from.

 

Making a Rough Sketch:The next step is to write or create a rough outline for your application. This tool can also be used to create a wireframe. Create a database architecture based on the user’s experience.

 

Coding:The process of bringing an application to life is known as coding. Begin by learning to code for iOS and Android, or learn to outsource. This is the most time-consuming section. Ensure that all are free of bugs

Testing:Run each sequence through at least three times for testing and quality control. If your dating app is still full of bugs, you won’t be able to launch it. In every manner, testing is essential. Check that each function performs as expected.

 

Debugging: Initially, there will be some bugs to work out. Fix them and enhance the coding part before trying it again. Your dates must be flawless, and the testing and debugging processes must be repeated.

 

Make it live: The last step is to launch your app. After you’ve submitted it to the app store, you’ll need to start promoting it.

 

Steps in the creation of a Tinder clone dating application in brief:

  • Concept Exploration
  • Features Specifications
  • Business Analysis
  • Designing UI/UX
  • Development of Coding
  • Store Launch
  • Evaluation

 

The cost of developing a tinder clone app varies depending on the smart features and the number of features you need to include. However, the expenses vary by country and are determined by the developer’s fee and the number of hours spent working. As a result, based on your tinder clone application, you can obtain an idea of the estimate. These charges apply to both the iOS and Android versions of the application.

Read More
Sanju January 17, 2022 0 Comments

Expand Your Online Food Delivery Service Using a Foodpanda Clone App

Food home delivery applications have always been a component of restaurant operations, and with the onset of the covid epidemic, they have become even more important. Delivery services are becoming a need for businesses of all sizes, from tiny local eateries to large chain establishments. Customers are continuously ordering through apps, which has resulted in a major decrease in the overall number of people visiting establishments at night. Eatery treats might now be savored in the privacy of one’s home, thanks to door deliveries.

Food delivery services, such as Foodpanda, help restaurants grow and profit by convenience. The creation of on-demand purchasing functional foods is just an excellent approach for firms to enter with an on business quickly and effectively.

 

By using the Foodpanda clone app, one can significantly expand your food delivery service.

During this pandemic emergency, eateries have witnessed a considerable surge, and the trend is projected to continue within the coming days.

So, per the current situation estimates, the value of the market for food delivery applications as a Foodpanda clone would be worth 154.34 billion dollars in 2025, double what it was in 2019.

Several businesses and restaurants have made investments in on-demand meal delivery services as part of the popularity of food delivery with clients.

Let’s look at this foodpanda app and see how Foodpanda Source Code may help you dominate its industry.

 

On-Demand Food Delivery Businesses Statistical data

The popularity of food delivery services has skyrocketed. Whether the rise is due to the epidemic, people’s attitude, a trend, or anything else, the meal delivery sector is still in high demand.

As per Statistic, the total value of goods supplied in 2014 was only 0.1 billion us dollars, and it has climbed to 3.35 billion US dollars in just four years.

Forbes reports that with a 57.6 billion dollar yearly delivery company commitment, it manages to add 22.4 million new customers per year.

According to Pew Research, 72 percent of The population frequently uses service applications.

 

What Are the Causes of Food Delivery Apps’ Growing Popularity?

You’ve done one of several finest moves in your life by investing in a food delivery service. We’ll figure that out!

Within those infectious circumstances, almost all the consumers prefer fresh food for great restaurants as both a safety measure.

 

Simple Ordering:

Guests wouldn’t even have to forsake the flavor with their favorite food whenever eating is not really an option. By using the Foodpanda clone app, businesses can indeed order preferred goods but have those delivered directly to their customers’ homes in the shortest time possible.

 

Productivity Gains:

The app’s streamlined ordering system helps cafes to automate processes very quickly and effectively. It also speeds up the delivery of foodstuffs at customers’ homes. Food delivery apps provide extra sources of revenue for businesses, helping to generate more money.

 

Real-time Observation:

The Foodpanda clone script enables businesses to keep track of their work activities and know exactly what has been happening at whatever given moment.

 

Improve your customer’s understanding:

Any bit of data within the program is gathered and analyzed, something that was unfeasible in some kind of a traditional offering. And using the information you’ve acquired, we can learn about more of your customers.

 

Benefits of Using a Foodpanda Clone App for Your Food Delivery Company

The Advantages of a Foodpanda Clone App- Service sector The Foodpanda clone script’s interesting and appealing customer experience is simpler for people to discover their favorite cuisines and destinations.

 

This function delivers details about surrounding orders to delivery personnel.

At any of these points, customers get the option of approving or rejecting the order.

The Foodpanda clone app’s improved administration and monitoring technologies will assure smooth operation.

The income is money received is transferred into the client’s bank when they use methods of payment.

 

Cafe Panel:

A food-service panel can also be used to maintain a company’s operational processes.

Supervisors get the authority to change the menu related to product availability, covering prices, incentives, and statistics.

The company’s development might well be tracked. Similarly, it analyses all aspects, from retail to internet buying.

As a result, the provider will be able to watch its economic growth web and also investigate the demands of customers and thorough evaluation.

 

Admin Panel:

All economic activities are overseen through the exclusive management portal. Users, vendors, and advertisers are all authenticated and allowed access to the device.

The app’s activity might well be tracked and recorded. As to enhance financial output and monitor it directly, you might utilize a variety of areas.

 

What Are All the Main Steps In The Foodpanda Clone Ordering System?

  • Each customer signs in and out of the application with personal details site connections.
  • Their important details as well as personal locations are kept on file.
  • Users may utilize this program to buy stuff.
  • The eatery accepts and handles your order. Authorities have the discretion to accept or disapprove applications depending upon the availability of managing inventory.
  • The amount is confirmed as soon as their orders are made.
  • A similar request too is given to the delivery person, who could decide whether to take it or deny it.
  • The employee who takes that order heads towards the hotels to fulfill their expectations of the clients.
  • Its inbuilt Global positioning function there in delivering the user’s application assists professionals in swiftly locating the customer’s home.
  • Until then, customers can view the progress of their order. Also, ensure that the delivery person understands what to do.
  • The consumer then receives his item, which they may either complete by paying online or in person.
  • The consumer has the option of selecting the much more acceptable payment system per business. That operation is now complete, for both evaluation or ranking completed.

 

How to Use the Foodpanda Clone App to Expand Your Business Rapidly

You may incorporate these additional capabilities into your Foodpanda clone software to set it apart from the competition and make it increase.

  • Accessible in a Variety of Languages: The application is available in several languages. The program may now reach a wider substantial following thanks to this functionality.
  • Multiple Financial Planning: The user may initiate a payment using their favorite mobile device by including several payment options.
  • Lookup Filters: Instead of browsing relevant material, consumers may emphasize what they want.
  • Save this page to your favorites: It makes no difference if the topic is food or a specific location.

 

This option allows the user to save the address and quickly retrieve it in the future.

A fantastic platform with an improved UX is necessary to combine many of these functionalities, plus keeping my app running smoothly.

A professional startup can aid you in creating a customizable and versatile Foodpanda clone application. This makes it easier to incorporate all necessary details and functionalities into the app.

 

Information on the Foodpanda clone app

We recognize the work colleagues in the commercial business are the user, transportation manager, and restaurant because we are previously aware of the app’s process. As a result, partners are given several apps to guarantee that the process runs well, such as:

  • Applicant
  • App for Delivery Executives
  • App for Restaurants
  • Admin Control Panel

 

Features that must be present in the Foodpanda Clone User app

  • Instant Sign-up: Customers can rapidly register and utilize the app using this feature.
  • Browse: It makes it easier to look through a list of eateries on the app platform.
  • Several co: Offers several payment options, including online banking, cards, and UPI.

Users may trace the whereabouts of their product in real-time once it has been made and sent out for delivery.

 

Elements that must be included in the Delivery Executive App

The supplier can create an account on the application platform. After passing the confirmation tests to ensure their identity, they may sign in to the app.

  • Select Availability: It gives suppliers the freedom to accept requests based on availability.
  • GPS route planning: The incorporation of GPS technology directs delivery personnel to establishments and customers’ addresses.
  • Revenue Tracker: It allows them to see their profits and keep track of the fee amount deducted.

 

Features that must be included in the Restaurant App

●  Customize Menu:

It allows establishments to change the menu shown based on what is available.

Restaurants may examine the transactions that have been completed on a daily, weekly, or recurring basis.

Financial Management:

Using the app, users may keep a record of the revenue earned.

Consumers may be attracted by the deals made available to them on specific goods.

Features that must be present in the Admin Panel

Interface for Admins:

It aids administrators in ensuring that activities are carried out efficiently.

System administrators may access the comments left for the service, which helps them improve the quality of the services they provide.

 

FEATURES ADDED ON

Aside from the fundamental functions, adding unique features might entice people to use your app, creating it a more appealing option. They include, among others:

In times of pandemic, this function comes in handy. It allows for safe food delivery without the need for clients and delivery personnel to have physical touch.

Local Terminology, you may delight your international consumers by offering solutions in their native tongue, allowing them to buy meals more conveniently for them.

Users can utilize this option to organize a delivery beforehand. They may put in an order for a specific day and time, and indeed the application will carry out the request.

 

Conclusion

I hope readers now understand how and why the Foodpanda app clone may help businesses create a unique niche in the on-demand industry. You may swiftly construct the following Foodpanda clone software using clone scripting innovation. Its trustworthiness adds to increased commercial business, which leads to increased profit.

Read More
Sanju January 14, 2022 0 Comments

7 Ways to Increase the Organic CTR of Your WordPress Site

If you want to rank higher in search engines, you need to provide high-quality, useful content, but this isn’t a guarantee that searchers will actually click on your organic results. As evidenced by CTR (click-through rate) metrics, online success can be elusive. This ratio signifies the number of clicks on a given web page’s advertisements. Web developers’ skills with CMS platforms and SEO can create search engine-friendly web pages. We’re going to reveal some tried-and-true WordPress SEO methods in this post, so you can simply increase your organic CTRs and traffic to your WordPress site.

 

There are several ways to measure your ads’ effectiveness, but the most important metric is the CTR (click-through rate).

Your website’s CTR (click-through rate) is affected by a number of things, including meta titles and descriptions. There are events when the time and money in these projects does not equate to their success or ad income. Ranking higher in search engine results should mean more organic traffic, but what if the clicks on the websites for which you rank well on Google are insufficient?

Despite the fact that web design is all about providing high-quality online content, the harsh reality of the digital world tells a different story. Your organic click-through rates (CTRs) won’t skyrocket just by altering your WordPress site’s page titles and descriptions.

Increasing your organic click-through rates is simple because you have full control over all essential variables.

 

Let’s Understand What Organic CTR Is.

It is defined as the ratio of visitors that click on an organic search result compared to the total number of visitors who search for those particular impressions.

A result’s title tag, URL, description, and rich snippets are all factors that contribute to organic CTR.

The organic click-through rate measures how many visitors from a search engine result page click on a link after seeing it on the search results page.

 

1. Get Listed With Google Local Business

Moreover, 1,000 searches are performed each month for local businesses. A company’s marketing plan would be insufficient without a strong focus on local SEO and Google search. When it comes to this, Google My Business comes in quite handy. The Google My Business dashboard ensures that all of your business’s information is prominently shown in your business’s local search results. These searches provide accurate and relevant results for both mobile and desktop users.

Don’t forget to claim your company listing on Google, which is completely free, if you want to fascinate more local customers. A Google Local Listing dramatically increases your search click-through rate and makes your WordPress-based business easily discoverable and reachable in your local area. To get the most out of Google My Business, you need to keep your profile updated.

 

2. Secure Your WordPress Site With HTTPS:

The security of a website can be improved by taking simple steps that everyone can perform, such as upgrading WordPress and deleting old themes. Increasing the security of WordPress does not necessarily require a deep understanding of the platform or a risky investment. There is no guarantee that applying a few WordPress safety measures will keep your website safe.

By reassuring website owners to use HTTPS instead of HTTP, Google hopes to improve the safety of the web as a whole. Your website’s security will never be 100 percent even if you take mandatory proactive measures. That is why a website backup is essential. A website’s security will continue to be breached as hackers continue to find and exploit flaws in the system.

 

3. Create a Title that is SEO-Friendly

Actually, it’s a good idea to have a variety of titles. Using Yoast or any other SEO plugin doesn’t necessitate that the WordPress title be the same as the SEO title defined in the plugin. Many marketers are aware of the fundamentals, such as optimizing for a certain keyword, including a meta description, and creating a compelling headline.

In order to achieve high rankings in search engine results pages (SERPs), you must put in a lot of work to make your web pages SEO-friendly. The post’s title is displayed at the top of the page on WordPress. Unlike your SEO title, this title can be a little longer and more detailed than your URL.

 

4. Install The Google AMP Plugin in your browser

If the Accelerated Mobile Pages (AMP) indicator is displayed next to the page description, it encourages searchers to click, which improves your website’s overall click-through rate (CTR). AMP is simple to implement as an extension of existing frameworks and platforms. Speedy, swiftly-scrolling, and stripped-down app versions of your website are now possible with Google Accelerated Mobile Pages (AMP), as a free, open-source library-based platform.

 

5. Improve Your Website’s Performance

In addition to boosting your CTR rate, improving your website’s page speed can significantly impact your search engine rankings. Your web pages will look better, and your information will be more interesting if you include images. One of the easiest ways to speed up your web page loading is to compress files, and activating compression with gzip is now considered best practice.

On the other hand, large photos can slow down the loading process. Your pages will load faster if your files are smaller. Page speed optimization can increase both the volume of search traffic to your site and the likelihood that traffic will be converted into customers.

 

6. Tag Your Images with Relevant Keywords

Always stuff your keyword into the image captions; it is ideal for increasing website visibility. Including a caption is the only way to enhance the user experience without any detraction. Many people overlook this most important aspect while optimizing their websites for search engines. If an image is unable to load for any reason, ALT tags help viewers figure out what the image is about by providing a succinct description.

 

7. Dates Should Be Revised

Consider doing this practice once a year, or maybe twice at least. The publication date is critical when it comes to time-sensitive questions, such as news and stories.

You can do many things to improve the content of an older post that has been performing well in search results. Google wants to see changes, not just republish the same content. When you edit your post’s “updated date” will appear in Google search results.

An excellent idea for classic content is to use this method. To retain postdates, update them frequently and display the changed time rather than the original posting date. On the basis of these two factors, Google calculates which web pages are most relevant to a given query.

 

Conclusion

This improves the website’s position in the search results. It will help you identify the sites and keywords that have gotten better and should be more seriously considered. Improved click-through rates can have a significant impact on your company. The end result is that search engines begin to view your site in a more favourable light. Before making any changes, you can use the report to compare your click-through rate. Use the tactics listed above to boost your website’s click-through rate. Since higher organic CTR indicates that a user’s question has been answered, it’s a good indicator.

Read More
Sanju January 10, 2022 0 Comments

Reasons Why Should You Make A Mobile-First Web Design in 2022?

What’s the Big Deal about Mobile First?

In 2020, 53 percent of all Indians were using their mobile phones to connect to the internet. 96 percent of mobile internet users were expected in 2040, indicating significant growth in mobile internet usage.

Today, there are more than six billion smartphone subscribers worldwide, and this number is projected to grow by several hundred million in the next few years. There are the highest numbers of smartphone users in China, India, and the United States.

 

Mobile-first design: what does it mean?

Is your website the same across all displays? Yes, it can be responsive anywhere customers access the website. However, before doing that, you need to code it responsive for mobile devices to look good on them.

Many web design agencies have experience creating mobile-friendly websites. Your website’s visibility and ranking on search engines will improve as a result of a mobile-first design. Consequently, your revenue and profit will increase. Your company’s or your business’s success depends on a mobile-first design and high responsiveness.

 

Mobile-first design advantages

  • Reaching a large majority of users – People often use their mobile phones to search the results, so most of their user base has a high potential to reach their customers through their mobile phone, reaching the customer where they are is the best way to ensure your brand gets exposure.
  • Content with high priority – Web designers must prioritize information when designing for mobile devices. Considering the limited amount of space available, you should include only the most important content. As a result, your website will load faster and users will not be distracted by unnecessary fluff. It will simplify, streamline, and improve the efficiency of your website designs. A mobile-first design will make you a more effective web designer.
  • Better UX by being more responsive – Mobile sites are very different from desktop sites in how users interact with them. Building a mobile-friendly website lets you create a mobile-friendly user experience that’s not just adapted from the desktop. Your conversion rate will rise if you provide a better user experience, as more users will visit your website.
  • Load times are fasterThe content on a page can be limited and loading times sped up if you start with a mobile design first. Faster load times will not only boost conversions but also help you rank higher on Google. Faster load times are a significant ranking factor!

 Design Techniques

  • Simplicity is key
  • Keep an Eye on Your Navigation Bar
  • Place conversion buttons, forms, link strategically
  • Include mobile testing in the testing process

Four tips for creating a mobile-friendly website

If you follow these tips, you won’t have a hard time designing your website for mobile.

 

1. Simplicity is key

Your website design is no exception to the rule that simplicity will always get you better results than complexity in most cases. Mobile devices, however, are more challenging to design for, as they have tiny screens, and users surf on them with a clear goal in mind. The purpose of a simple and clear website design is to help them find and view what they are looking for quickly and easily.

Only display the essential elements and do not overwhelm your mobile users with extraneous content such as pop-ups or ads. Don’t overdo the visuals on your website. Include only the things they’re there for.

 

2. Place conversion buttons, forms, links strategically

Design your website for mobile devices with the idea that your users will be using their fingers rather than Use larger fonts for your CTAs so that they are easier to read and click your CTAs. Make sure your CTAs appear right away on the first load of your website; this will ensure your CTAs are visible right away.

Make sure your website is easy to use on mobile devices by using big, clear buttons.

 

3. Keep an Eye on Your Navigation Bar

Navigation is essential for the success of any website; it enables users to move from one page to another with ease. Poor navigation can hinder your website’s success, and you will lose a lot of visitors.

You should design your website so that it is simple for users to navigate, regardless of whether it is intended for desktop or mobile users. If you’re designing a mobile navigation bar, you’ll need to reduce the number of options to the bare minimum and make the secondary elements easy to reach. How do you do that effectively? A hamburger menu is the easiest way to accomplish this.

 

4. Include mobile testing in the testing process

Our websites should be tested on different mobile sizes, as we all know. You should not just test your website once; you should test and retest it regularly across multiple platforms.

What’s the reason? It is not enough to have a website that looks good on one device; it must also appear well on other devices.

Do you want to know how to test the responsiveness of your website across a range of screen sizes, browsers, and resolutions? LT Browser is the easiest tool to use to check your website’s mobile view on different screen sizes and resolutions – with it, you can quickly check your site’s mobile view. LT’s browser can view any resolution on any device – iPhone, iPad, Samsung, or even MacBook!!

Different mobile browsers are used by different visitors, so you should consider them as well. Chrome users on iPhones, for example, may behave differently than Safari users.

 

In conclusion

As mobile phones make it easier for people to find answers to questions, to get services or to purchase products, progress in technology helps mobiles to be smarter every day, mobile phones take on more and more roles in our daily life

When you want to make your online business more successful, focus on optimizing mobile responsiveness for mobile phones, which has a large user base

Fun fact: 80% of the persons check their phones before waking up from the bed

If you need to know more about mobile-responsive feel free to contact mind made- web design agency

Read More
Sanju January 7, 2022 0 Comments