Are you planning to make a website for your e-commerce platform or revamp your old one? Whichever situation applies to you, you must have realized how many potential customers an eye-catching and optimized website can bring. But in the process, you have to deal with two crucial elements that can make or break your success—web design and search engine optimization (SEO).

Some entrepreneurs think that one is more important than the other, prompting them to spend more time and money on one aspect only. But in reality, they work side by side to attract new visitors and bring out the best results you want to achieve in your business. In this article, you will learn how website design and SEO matter in driving traffic to your ecommerce business, eventually leading to its success.

How SEO works with web design to improve e-commerce outcomes

In the world, Google is the most commonly used search engine. To help sort out the information found on the web, Google uses search algorithms that go through all the web pages, looking for the most relevant ones that the user needs. But this process will not be easy without setting guidelines that will serve as the standards in evaluating whether the webpage is suitable and user-friendly.

Therefore, the algorithm factors how fast the webpage loads, how accessible it is to multiple kinds of devices, and how it appears correctly even in various browsers. If Google’s Search algorithm detects that your ecommerce site meets all the necessary criteria, it can rank higher on the search engine results page (SERP). The more visibility your page gets, the more potential customers you can acquire.

Additionally, your SEO ranking will be greatly affected if you just launched a new website or changed the domain name without setting up a 301 redirect. It informs the search engines that the content was permanently transferred to a new page, redirecting the visitors to the new one. Without setting up this one, the SEO ranking in your previous website will be gone, and your old customers or visitors might not find your new site anymore. So, ensure that you accomplish this before opening your new e-commerce platform.

How web design affects SEO

As an entrepreneur, you might prioritize SEO over website design because the former brings more viewers to your page. But not all of them will eventually purchase your products if they do not like what they saw and experienced on your website. It means that your SEO-friendly website will be counterproductive if it does not make the viewers stay on your site, browse your products, and make a purchase.

Yes, following the best SEO practices is crucial to keep a high rank in the SERPs. But several factors can drive the customers out of your website instead of going in. These factors include poor design, slow load times, and hard-to-read texts. According to statistics, 38% of users will eventually leave a website if it does not appeal to them visually. If your potential customers leave your site and move to a different one because of these factors, it can badly hurt your ranking and ecommerce business. So, ensure that your web designer knows the correct site architecture and values user experience by implementing an excellent user interface design.

The benefits of a well-designed and SEO-optimized website for e-commerce businesses

One of the benefits of a well-designed and SEO-optimized website is getting more brand visibility. As mentioned above, the more visible your website and products are to the search engines, the more potential customers you can gain. Because most internet users choose the top search engine results, you can use this opportunity to optimize your website to become more visible to them. In this way, you can also boost your brand awareness and increase exposure, just like one of the benefits of blogging.

Another benefit you can enjoy is an increase in sales. A good SEO ranking will make your page more visible, but a good website design and user experience will make them stay and purchase. With a great user experience, you can engage more potential customers to browse your website and check out more products. If they find it easy to navigate or load your site, they can stay longer, buy the items they like, and even share your product page with other people.

Tips for optimizing your website for e-commerce

Choosing to design your website for your e-commerce business will not be easy, but your efforts will be worth it if you work on things correctly. This situation is similar to constructing a product listing for Amazon search engine optimization. If you have decided to create a new website or improve the existing one, check out the tips discussed below to learn more about optimizing your website to be e-commerce ready.

1. Use reliable technologies for building your website

Web designers have various options in coding parts of your website. They commonly use HTML and CSS, which are easier to optimize. It would be best to avoid Flash and similar coding technologies because they are difficult to optimize, affecting your ranking in SERPs.

2. Prioritize the website’s mobile-friendliness

Nowadays, most internet users and shoppers use their mobile devices to look for information, products, and services instead of their laptops or computers. So, if they see that your website is not mobile-friendly, they can look for another one that is more accessible to them. This is why the Google search algorithm already factors mobile-friendliness in SEO ranking. So, ensure that your website runs on mobile devices using responsive web design (RWD).

3. Check the website’s readability and loading speed

Besides web design, you should also check how readable your website content is. Viewers and potential customers still read the content they see on your website, whether article or product description, especially before making a purchase. So, choose the right font type, color, and size to ensure that your content is easy to read, no matter what device they use.

Moreover, consider optimizing your website so that the pages load fast. Because Google also considers this factor, you must work well with your web designer to ensure that all content, from texts to images, will load quickly on the users’ end. Otherwise, you will lose your SEO ranking in Google.

4. Pay attention to the uploaded images

Images are essential to website design and e-commerce, Amazon FBA seller or not. Because customers cannot physically see your products, they rely on uploaded images to check out whether they will purchase or not. As much as you want the photos to have high-definition quality, consider that this can slow the loading speed of your site, affecting your SEO ranking, too. In addition, incorporate the keywords in the image file name to be considered by search engines.

5. Ensure that users will experience smooth navigation of your website

Part of your ecommerce site’s accessibility to all kinds of users is its navigation. If they find it easy to navigate your website, they are more likely to visit other pages, return to your shop, and make more purchases. So, ensure that the top and side navigation menus and dropdown menus work well all the time. Also, check the arrangements of the links under each navigation bar button to avoid confusion among the viewers.

6. Require your web designer and SEO expert to work together

If you intend to hire two different professionals for both website design and SEO, it would be best to require them to work together. In this way, they will know how to work on their respective tasks while considering the other person’s concerns and demands. Otherwise, your efforts will be counterproductive. Also, you will end up sacrificing one factor or making another one, which is time-consuming and expensive.

Final Thoughts

Web design and search engine optimization are essential if you want to succeed in your e-commerce business. It may take a lot of time and effort to make things work. But with the right tools, methods, and people, you can create a well-designed and SEO-optimized website that can help boost your sales. If you need professional help regarding these tasks, it would be best to reach out to reputable companies that can provide web design and SEO services.

Did you know that no matter how good your product is, as long as it’s not getting enough exposure on the map, sales are hard to come by?

As a seller on Amazon, it is crucial to know that keyword research has a huge impact on your business’s success. However, with so many options, subscribing to which ones to employ might be overwhelming.

In this article, we will discuss the 10 best Amazon keyword research tools and how to use them to help your business grow!

1. Amazon Keyword Tool (AKT)

The first tool on our list is Amazon’s own Keyword Tool. More importantly for sellers, this Amazon Seller Central account feature is available for free.

To access the Keyword Tool, simply go to ‘Advertising’ and then select ‘Keyword Tool’ from the drop-down menu. Once you are in the Keyword Tool, you will see a search bar where you can enter a seed keyword which could be anything related to your product or niche.

Amazon will produce a list of similar keywords once you’ve entered your seed term. This is great because you can then use this list of keywords to create your product listings, PPC campaigns, and more.

Another useful feature of the Amazon Term Tool is that it displays the number of monthly searches for each keyword. This is useful information since it might assist you in determining which keywords to target first!

2. KWfinder

KWfinder is the next tool on our list. KWfinder is a monthly subscription service that costs $29 per month. They do, however, offer a free trial so you may try it out before signing up for a premium subscription and takes pride in having exact search volumes and their most accurate keyword.

KWfinder is an outstanding tool for navigating long-tail keywords. To find these types of keywords, simply enter in your seed keyword and then select ‘Questions’ from the drop-down menu. Following that, KWfinder will produce a list of questions that people are looking for on Google.

These questions can be used to create product listings, blog posts, and more. In addition to finding long-tail keywords, KWfinder also provides valuable data with low SEO difficulty.

3. Google Keyword Planner

Another alternative to explore is Google Keyword Planner! This tool is designed for businesses who use Google Ads but it can also be used to research organic keywords.

Simply go to google.com/ads and sign up for a free account to utilize Google Keyword Planner. After you’ve logged in, go to ‘Tools’ and then ‘Keyword Planner.’

Anchored to the Google ads, search campaigns using Google Keyword Planner have been made easier — like driving traffic on your website, boosting sales, and increasing leads. You just need to select a goal and Google will provide a list of similar keywords based on your seed term.

We know you’re excited to hear this: you’ll only be charged if your ad generates results, such as clicks and calls to your website or company (PPC).

4. Moz Keyword Explorer

Moz Keyword Explorer is an option you don’t want to miss. Although this product costs $99 a month, there is a free trial available you can try out before committing to a subscription plan.

What’s great about Moz Keyword Explorer is that it performs in-depth keyword and Search Engine Result Page (SERP) analysis! This keyword tool effectively predicts how much search volume a keyword provided will receive with 95% accuracy.

Moz’s Keyword Explorer cleanly connects keyword research metrics and simplifies complex analysis, allowing us to spend less time in spreadsheets and more time producing quality website traffic.

5. Ahrefs Keywords Explorer

Like Moz Keyword, Ahrefs Keywords Explorer is a keyword research tool that starts at $99 per month. Ahrefs is a well-known SEO tool with the industry’s most comprehensive keyword research tool.

Ahrefs is well recognized for its SEO tools and they also feature a fantastic keyword research tool. Simply enter your seed term into Ahrefs Keywords Explorer, and it will create a list of related keywords.

This keyword research has thousands of keyword suggestions supported in 171 countries and 10 different search engines, and they specialize in their “Click” metrics.

Every month, we may refine our search traffic estimates using clickstream data, guaranteeing that the measure is always precise and up-to-date with Ahrefs Keywords Explorer!

6. Majestic

Majestic is another great tool for keyword research. This product costs $99 a month, however, there is a free trial available so you can try it out before committing to a subscription plan.

The amazing Majestic Keyword Research tool uses AI-based Natural Language Processing (NLP) to uncover an extensive dataset which is also a backlink to Majestic’s database.

You might be wondering how it works. You just need to choose a Seed site or Keyword, and after that, you’ll get a list of keywords and phrases!

7. SEMrush

The next tool on our list is SEMrush which starts at $99.95 per month but they do offer a free trial so you can test it out before committing to a paid plan.

SEMrush is an award-winning tool trusted by the world’s leading companies which has been used by nearly 10M marketing professionals and won 21 international awards as the best SEO software suite.

Grow organic traffic with our complete and easy SEO tools and workflow — uncover millions of national and local keywords, analyze any domain’s backlink profile, run technical SEO audits, and track your SERP positions daily.

8. MerchantWords

MerchantWords is another way to go! MerchantWords makes it simple to discover what’s trending on the search engine, scouring high-quality keywords, as well as reliable information on the competition to connect with the right customers and increase sales.

Although it’s a paid tool, it offers a lot of features and data that other tools simply don’t have and you can cancel your subscription anytime with no strings attached. Most importantly, it offers a 24/7 customer service team to help.

9. Viral Launch

Viral Lauch is another great tool for Amazon keyword research. It is a great tool for Amazon keyword research as all of its data comes directly from Amazon which is true to one of their promises — no more guesswork.

Viral Launch also takes pride in its relevance filter that allows consumers to save time and find the only relevant words. In addition, they have a free listing builder feature that permits users to create powerful Amazon SEO listings!

With these perks considered, you can truly boost your Amazon sales through SEO listings.

10. KeywordTool.io

The last tool on our list is KeywordTool.io. This is an excellent free keyword research tool for finding long-tail phrases that are easy to rank. KeywordTool.io will produce keyword suggestions based on the Google domain and language you supply.

Keyword Tool’s free edition creates up to 750+ long-tail keyword recommendations for each search query, and you may use it without having to create an account!

However, it should be noted that the data provided by this tool is not as accurate as the data provided by paid tools such as Moz Keyword Explorer and SEMrush.

PRO-TIP TO HELP YOUR BUSINESS GROW! 

Optimizing your SEO strategy game doesn’t need to be a hassle. But first, you need to build your Website setup efficiently to put your business on the map. Check out these 12 easy steps to build an eCommerce website.

We’d also like to assist you in improving your Amazon selling experience while you’re at it. Especially if you don’t have your own logistics team, selling with Amazon FBA is something you should look up to!

That’s our list of the top keyword research tools in 2022. Should you have any queries, let us know in the comments below! And be sure to check out our blogs for more great marketing tips and tricks.