App Marketing Trends 2022: What to Expect from Mobile Marketing
App marketing has changed a lot over the last few years. Google Play Store has become more complicated when making sure your apps appear at the top of the list. Significant changes have been made for app marketers in iOS 15 that will help them make more money. App marketers’ jobs in 2022 will undoubtedly be impacted by the present state of the app marketing business. For that reason, it’s essential to know what the future holds for the app marketing field.
As a result of the COVID-19 virus and the Identifier for Advertisers adjustments introduced with iOS 14 last year, mobile marketing has significantly transformed in recent years. The start of a new year is generally a time for reflection on the preceding 12 months and setting demanding but attainable personal and professional objectives for the coming year. It’s also when my coworkers and I give our predictions for the coming year in the business world.
Until about 2008 or 2009, people’s privacy in mobile apps wasn’t crucial to app developers. After a series of high-profile data breaches between 2015 and 2016, which were made possible partly by a lack of user rights protection in mobile apps and carelessness, privacy became a priority to manage responsibly. An extensive app marketing trend for 2022 will put user privacy at the forefront of app businesses’ marketing strategies.
In 2022, mobile marketing will be even more critical because of the things that happened in the past. Now, let’s look at some of our most important 2022 forecasts and predictions.
Trending Google Play Store Updates in 2022
As you may already know, in 2021, Google made many changes that significantly impacted how app marketers work. So it looks like Google wants to make the Google Play Store more appealing to run ads on. It can also be suitable for people who are the first to use Google’s new rules. Then, in 2022, keep an eye on these Google trends.
Google thinks these changes will make the Google Play Store better for both users and developers. To put it another way: Ratings and reviews from one region will no longer influence those from another. To clarify, ratings won’t change for Germany just because a bug has been fixed in America that people here won’t know. A new feature that customers will have access to in early 2022 will be tracking how well individual applications function on their devices.
Google knows that some app developers might not like these changes. Because of this, they have vowed to contact any developers whose applications’ ratings have dropped by more than 0.2 stars. Therefore, be crucial to monitor your Google Play Console for regular notifications and change your app store strategy.
Mobile Streaming Is Becoming Mainstream
Mobiles are proven friendly for streaming purposes. And Netflix, HBO, Amazon, Disney, etc. have proved it. They became trendy in 2020 and provide on-demand entertainment when people needed it.
More than 40% more time was spent watching content on mobile devices than the previous year. Social Media Week predicts that by 2022, the typical American will have 9.5 streaming applications on their mobile devices. This is a significant change from 2019. It’s up 85% from 2019.
Though competition has risen ever since the pandemic for a streaming app, with a pristine user experience and quality content you can reign over others. Developing a localised streaming app can help your business to stand out from the rest.
Podcasts Will Get More Mobile Ad Spend
Even while podcasts have been around for a while, they’ve taken off in recent years, and advertisers have jumped on the bandwagon. There will be more than $1 billion in podcast ad spending by 2022, according to eMarketer. By 2023, that figure will be more than $2 billion. There are a lot of great chances for advertisers to make money with podcast advertising, especially in the United States and Southeast Asia.
The growth of influencer marketing is directly linked to the development of podcasts, where implicit confidence in the presenter or content producer plays a significant part in purchasing choices. Like millennials and Gen Zers, younger people are more likely to buy things because of social media influencers than older people.
Banking apps are becoming “Super Apps” for the financial lifestyle.
They offer many services in one app, making it a one-stop-shop and communication platform for people to use. WeChat, for example, integrates a plethora of “mini-programs” that enable users to book a cab, apply for a loan, or purchase a local business all in one spot. People in other parts of the world are following this trend, and apps like PayPal, which is popular in the United States, are now becoming more than just banking apps.
Many banks are adding features like financial planning to their apps, giving them a chance to provide more consumer financial services than an ordinary bank would. The most successful contemporary banks will be those whose applications make it simple to move data between different platforms.
Gaming trends
It’s getting easier to find mobile games that make you connect with other people, and more and more of them are doing this.
Things like social media connections and spectator modes are also part of this.
Spectator modes are critical to talk about here. This option allows users to observe other players play the game from a third- or first-person perspective. If you play Fortnite or Call of Duty Mobile, you’re likely to see it. The problem is that many individuals don’t participate in the game itself — they simply watch others do so. I’ve already talked about how big of a thing it is to watch videos on your phone. As far as I know, this is also true for mobile games.
Twitch and YouTube are the two most popular streaming channels for Millennial gamers, with 71% of them watching video material connected to gaming on both sites. Platforms like this can even make a game famous. When Among Us came out on TV in 2020, it did the same thing. After many popular Twitch streamers started playing the game, it became more and more popular.
As a whole, one might argue that mobile games constitute a sort of social network 2.0. As 2022 draws closer, we may anticipate more social elements and perhaps some new inventive solutions.
5G Unveils New Possibilities
There is now a worldwide adoption of the 5G network. Speeding up your internet connection could be a question you have.
In the future, marketers will offer data-heavy experiences that they couldn’t before. People want experiences that are rich and interactive. They want to enjoy them without having to deal with the internet. 5G technology will help them do this.
- Data is delivered quickly.
- 4K video is streamed.
- High-definition augmented reality.
- High definition virtual reality
These are some things that 5G can do that will help people who market mobile phones.
Takeaway
You don’t have to follow trends from years ago. Make sure you keep your eyes open to come up with an excellent mobile marketing plan.
For app marketers and developers, 2022 offers a slew of new difficulties and possibilities! The Google Play and Apple App stores are constantly changing their laws and regulations. A single app store release in 2022 has substantially influenced app marketing efforts. However, we are still excited about The new year.
This year and the years to come are all about staying ahead of the pack. A lot of people are becoming a lot more demanding as well. Staying current on the newest mobile marketing trends is the best way to prevent being victims of this trend. Make sure that you don’t disappoint them.
So buckle up and prepare for a wild ride ahead. And for any help related to your new app development, approach one of the best app development companies.
