10 Ways To Use Video Content in 2022 For Marketing
The year 2022 is approaching, and video marketing has become one of the most effective digital marketing tactics. If your business is not using any video content, you’re already missing out on its many benefits and potential clients.
Video marketing has changed the way not just how businesses market themselves but also how consumers purchase. It has changed the way salespeople communicate with and convert prospects and how customer service teams assist and delight them.
Why video content?
As video content should be produced in a conversational, actionable, and quantifiable manner by all teams, video marketing is a holistic marketing approach. Most consumers consume video content by brands before they avail a product or service.
Video content can do wonders for your business. It increases brand awareness and engagement of the audience and helps in gaining organic traffic, leads, and sales conversions.
Ways to Use Video Content in 2022
Vlogs
Vlogs are one of the most effective ways to connect to your customers, build brand personality and get your audience engaged through the method of storytelling.
Through vlogs, you get to tell how your business came into being, events, experiences, perspectives, etc. This helps the consumers to develop an understanding of your brand.
Customers can learn more about how your product is created by watching behind-the-scenes vlogs. It’s an excellent method to engage with your customers emotionally.
Animated videos
Animated videos are an excellent method that helps viewers to get a grasp of technical or sophisticated products. As a result, it’s no surprise that animated videos are frequently utilized as explainer videos, particularly effective on a sales landing page.
2D, 3D, and stop-motion animation are the three types of animation. 2D animation is similar to a comic or a cartoon in that it is flat. Like most recent animated films and video games, 3D animation has dimension and depth. Individual frames of real-world objects are captured in stop-motion animation.
Testimonials
Your brand will benefit from testimonial videos. They feature delighted consumers from the past or present commenting about how much they enjoyed using your product or service.
Customer feedback that is candid and personal is more potent than anything you could say about your firm. These are the kinds of videos that can be shared all over the internet.
Live Videos
Your audience will get a unique experience of knowing first-hand information about your business via live videos. It can give your customers a chance and lead them to enquire about anything in real-time, and you get to interact with them too.
Live videos also attract longer streams and more excellent engagement rates. Interviews, seminars, and events should be streamed live, and viewers should be encouraged to ask questions in the comments section.
Social Media Short Videos
Short video clips are often consumed on social media platforms like Facebook, Instagram, Twitter, LinkedIn.
They’re usually lively, playful, and entertaining, and they’re meant to be shared. They could be lifestyle images, product or service videos, sound clips, educational, etc.
These are effective mediums for marketing as more people consume social media regularly. Moreover, it is an open and transparent platform that will help the consumers know more about the authenticity of your brand.
Motion Graphics
Motion graphics videos are a type of animation that communicates with text and forms. These videos usually use music, sound, and voice-over to convey simple information.
Complicated ideas are efficiently communicated using motion graphics in an easy-to-understand manner. This makes them the type of video that can be great for describing a product or service.
Interviews
Interviewing internal experts or industry thought leaders is a superb method to establish trust and authority with your target audience. Find industry influencers, whether they share your point of view or not, and bring these dialogues to your audience.
This type of video also establishes the authority of your brand. You not only demonstrate your knowledge and experience by answering the questions, but you also give your brand a voice that your target audiences can relate to.
Instructive videos
Instructional videos can teach your audience something new or help them gain the core knowledge to understand your company and its products better.
These could be educational or ‘how-to’ videos. Your sales and service representatives can also use these videos when dealing with customers.
Product Demos
Demo videos demonstrate how your product functions. It could be anything from utilizing your product to unboxing items, among other things.
The primary objective of this type of video is to attract new clients who are just starting their product investigation. You’ll want to highlight not simply the product’s beauty but also its function and necessity.
Explainer videos
Explainer videos are designed to explain why your audience requires your product or service. They should convey your company’s mission and why it is essential in a short amount of time.
Explainers are short videos that end with a solid call to action and provide a simple answer to a complex problem.
Wrapping up
It is feasible to master video content for marketing initiatives. Videos incorporate several elements to address a specific marketing funnel obstacle, such as raising awareness, piquing the audience’s attention, influencing decisions, and eliciting action.
Customers prefer video to other methods for brands of all sizes and industries to communicate with them. Platforms favor video content more than ever before, and even new devices like phones and tablets are more video-ready than ever before. That means that to be competitive, you must fully utilize this fantastic marketing tool.
