How To Prepare Your SEO Strategy After COVID 19
The prevailing situation of the Covid 19 has toppled down the entire functional progress leaving every sector scratching their head before making the next step. Many companies are affected due to the loss of clients, and business functions are questioning their ability of quicker recovery through a strategic plan.
Since, customers and clients are forced to use online data to carry their activities, along with online commercial activities; search activities conducted online are also changed. Customers have become health conscious and are engaged in a continuous process of updating themselves with Covid measures and Covid related announcements.
How to prepare your SEO strategy
Creating engaging content
The first step to any marketing campaign is to create content which is engaging and relevant to the target user. In fact, even SEO deals with this aspect. And while there is more to SEO than just keyword optimization, it is a good place to start.
Writing original, unique, and creative content strategies would get you a long way. Put in the effort to make your website readable and easier to navigate. Also, while we are at it, let’s also talk about plagiarism. Google and other search engines have heavy penalties for content duplication or plagiarism. It is always better to run your content through a plagiarism checking software first.
Google always prefers to highlight unique original and value-driven content, ranking it on their top results page. It makes your brand more visible and accessible to the end-user, resulting in better sales and an overall successful performance.
Increasing the SEO traffic through trending searches
The indoor lifestyle
has forced people to browse the web space for specified and favourite results,
and so Covid 19 has disrupted the balanced deductions of SEO analysation. There is a comprehensive cyber hunt search
to know about user trends and their customized wants. Simple ways to gather
what users want; SEO analyzers use the help of Google Trends. Google Trends is
used to know the top, famous searches and hashtags on the web. The SEO
analyzers can observe and do extensive research on trending topics and can use
the same to create similar but different trending content to increase their web
traffic.
Remodifying the keywords
The Google keywords index analyzes search results only through search keywords related to pertaining topics. For example: if your website is about marketing and designs, keywords like “design thinking” would be most frequently searched. Right now, the current trending search results available on the search engine platform are about the Covid 19 safe practices. The recent media also started to pour their contents about Covid 19 due to the reason that search results showed more numbers of Covid 19 related information.
Upgrading the website navigation
When searching for results on the search engine platform, users will always be in an instant to know answers. The common practice for internet users is to go for the first result available on the result page to reduce time consumption. Apart from the keyword, the search engine will also look for the fastest website available on cyber space and will project the same as the results. Web service providers should increase the web speed, which in turn will be shown as the first result. According to recent statistics, a web page must not take more than 3 seconds to load when accessed by the user. This is one significant way to prepare your SEO strategy during the virus.
Use of Schema Markup to increase the traffic
One of the ways to
increase or update the website traffic can be done by using Schema Markup.
Schema Markup is the official micro data of the Schema.org also called as a
coding tool used by many companies in their
websites to get additional
traffic. Schema Markup is compatible with many search engines where a separate
URL is created in the micro data. The particular URL will have sufficient
information with proper keywords within the coding language. Schema Markup is
considered to be one of the essential tools for increasing web traffic and your
Google ranking as well.
Publishing Covid 19 related information on the website
As the current pandemic has led the mass public to check the website about health issues and health-related tips regarding Covid 19 infection, the web companies have forced themselves to write about the Covid 19 problems and health tips to safeguard both humans and the environment instead of normal topics regarding marketing and designing. Web owners should focus on what the user search wants and on Covid 19 related content.
Web owners should focus on broad-gauged contents
A pandemic attack is very vulnerable as many people have lost their jobs, so many unemployed people will have a primary mission, i.e. to get an employment opportunity. The broad-gauged content should have articles and posts in various areas that might help businesses such as topics relating SEO and how to handle your business during the virus. Particularly, topics such as employment opportunities must have important focus and many useful contents related to it as well. The contents will be helpful for unemployed people who will receive a lot of web traffic for the website.
Update the site to get a My Business Page
One of the possible
ways to generate viewers’ traffic is to claim My Business Page on Google. This method of SEO strategizing is beneficial for small scale business people
in the time of a pandemic situation. Receiving reviews from the customers is one of the most positive impacts the web owners can get from
My Business Page. My Business Page speeds up the results making the website a
top priority in the works. This way, the SEO analyzers can establish the
website on the first page of the search result column.
Tie up with micro-influencers
To gather support for their websites, the owners can have a franchise with micro-influencers all over the place. These micro-influencers will use their skill to attract even more viewers and can establish their identity all over the area. The SEO tactic behind this is the promo code and the product description used by website owners where a promo code will be given to micro-influencers, and they invite people for better offers through the promo code. To simply put it, it is propaganda through SEO.
Know your competition
The market is pretty competitive, with demands soaring and businesses trying their best to attract the most customers. Porter’s five forces is an essential framework which can be used by SEO developers so that they can analyze the SEO competition in the sector. Porter’s Five Forces was initially founded in 1979 by the Harvard Business School. It is regarded as one of the most influential concepts of analyzing business competition along with its substantial growth. Like SWOT analysis, Porter’s Five Forces is differentiated into five points. The five classifications of Porter’s Forces are Entrants, Suppliers, Buyers, Substitutes and Competition.
Entrants in Porter’s
Five Forces are subjected due to the new entry of keywords. Some of the
keywords will be unused, so that keyword research is fundamental, and
researchers can drive more traffic and conversions for the content will be more
efficient. On Porter’s Five Forces, the buyers on SEO refer to the buyers who
are drawn due to the impact of it. Substitute refers to the alternate way or
the productive way where the focus will be on a higher ROI. Competition refers
to the rivalry of other sectors and the subsequent strategy used to contain the
market.
Conclusion
Although the pandemic destroyed many businesses, strategies acquired through SEO are not exhaustive as the contents are infinite in numbers. The writers who are engaged in the process of SEO analysis have many routes to stabilize the usage of SEO applications. Through this situation, SEO analyzers have a chance to look after data trends periodically.
